Featured New

Features: The Nano Crappie Series 2" baits are crafted to attract and catch a variety of panfish with maximum efficiency in shallow or deep water....

Features: The Nichols Lures The Catalyst Double Willow Spinnerbait blends premium style and performance, designed for topwater and subsurface actio...

Features: The G-Ratt Baits Soft Poppa Pete Glide Bait is a high-performance Soft Swimbait designed to trigger aggressive strikes by mimicking fast...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The NetBait Finiki Sonix Shad Swimbait is a 2.75-inch soft bait crafted to mimic the natural movement of baitfish, ideal for enticing bit...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The X Zone GBO is an innovative dice-style soft bait developed over two years, designed to excel when fish are pressured or finicky, deli...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, ideal for targeting a variety of panfish in ...

Features: The Owner HyperWire Stainless Steel Split Rings in Black Chrome are a great way to strengthen the connection between you and your termin...

Features: The all new Power Pro Maxcuatro Max 8 4 Color Metered Braid Filler Spools are the best of the best when it comes to Braided Line that ca...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions....

Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The BaitFuel Crappie Nano Duster is a compact baitfish imitation with lifelike scaling and eyes, designed to attract crappie, panfish, an...

Features: The Nichols Lures Pulsator Gold Rush Series Double Willow Spinnerbaits are high-performance Spinnerbaits designed to trigger aggressive s...

Features: The LiveTarget Hollow Body Series Popping Frog is a topwater frog built for explosive surface strikes thanks to its ultra lifelike detail...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The Z-Man Mulletron Line Through Fast Sinking 4.5 Inch Swimbait is an innovative Swimbait designed for saltwater gamefish with exception...

Features: A premium glide bait designed in collaboration with pro angler Steve Kennedy, built to deliver unmatched performance with a smooth, lifel...

Features: Atlas Mike's "MAGIC" Thread is a versatile bait rigging accessory designed to make tying bait sacs quicker and easier while securely hol...

Features: The all new Geecrack 4 Inch Revival Shad is a Deadly Shad Imitator that has been extensively tested on Lake Biwa in Japan and proven its...

Features: Pro-Cure Bait Sauce is a versatile fish attractant designed to enhance both natural bait and artificial lures with long-lasting scent. Ma...

Features: The LiveTarget Shrimp Hollow Body Jig was crafted to imitate natural forward-swimming shrimp and trigger strikes from a wide range of sal...

Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...

Features: The all-new Discount Tackle Interlock Logo Premium T-Shirt is a fresh take on repping your favorite tackle brand, built on a new T-Shirt ...

Features: The all new Power Pro Maxcuatro Max 8 4 Color Metered Braid Standard Spools are the best of the best when it comes to Braided Line that ...

Features: Premium topwater frog bait designed to generate explosive strikes and consistent action when targeting big bass. Constructed from durable...