Featured New

Features: Premium three-jointed swimbait designed to mimic natural shad and baitfish, delivering lifelike action that trophy bass can't resist. Bui...

Features: The Senko is the iconic soft-plastic stickbait, loved by anglers for its unmatched versatility and proven ability to catch fish in numer...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The Sufix Defcon FC Copolymer Line delivers a perfect blend of sensitivity, strength, and control for freshwater and inshore fishing. Mad...

Features: Redesigned Waterproof StowAway® tackle box built to keep gear safe, dry, and organized while enhancing convenience for anglers. Construct...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The all new 2.25 inch Great Lakes Finesse Micro Drop Minnow stands out as a versatile and highly effective bait for various Micro fishin...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The all new SPRO Zero Swimmer 100 Wakebait is a powerhouse on the waters any time the fish are feeding up top! Constructed from quality h...

Features: The NetBait Finiki Sonix Glide Trailer is a 3-inch soft bait designed to mimic small baitfish, ideal for finesse fishing and enticing bit...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Zoom Lizard 6 Inch Creature Bait is a proven favorite for targeting big bass, designed to attract and provoke strikes with its lifel...

Features: The Nano Crappie Series 2" baits are designed to maximize attraction and boost catch rates, perfect for a variety of panfish in shallow ...

Features: The Low PRO Cork jig floats are specially designed for jig fishing, helping anglers detect bites and read the water more effectively with...

Features: The all new Yo-Zuri SuperBraid 9 Dark Green Filler Spools are Ultra High-Performance Braided Line that improve upon the already Establis...

Features: A premium finesse fishing line that blends traditional Japanese craftsmanship with modern technology, delivering unmatched performance fo...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Yo-Zuri Crystal 3D Minnow 110mm Sinking Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Twitchin' Puppet is a compact glide bait designed to mimic a dying baitfish, darting and gliding with lifelike action when twitched o...

Features: The Berkley® Bladed Rawler Jig is a first-of-its-kind crawler jig, designed for high-flash, slow-turn presentations with ultimate precisi...

Features: Premium copolymer fishing line designed to deliver superior lure control, bite detection, and dependable strength for consistent angling ...

Features: The Scum Frog Leap Frog is a 2.5-inch topwater bait, perfect for open water and light vegetation fishing. Crafted from ultra-soft, pliabl...

Features: The Yo-Zuri Bull Pop Topwater Popper is a versatile Topwater Lure built for Inshore and Offshore action, the Yo-Zuri Bull Popper excels i...

Features: The all new Great Lakes Finesse Micro Snack Craw stands out in the crowded market of craw baits with its stealthy, non-threatening Micro...

Features: The all new Yo-Zuri SuperBraid 9 5-Color Metered Filler Spools are Ultra High-Performance Braided Line that improve upon the already Est...