Featured New

Features: The all new Bill Lewis Depth Strike 85 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Geecrack Spiron Soft Plastic Creature Bait is a unique soft plastic designed to replicate small bluegills, a favorite prey of monster...

Features: The all new Baitfuel Injector Kits are finally here and are ready to take your soft plastics to a whole new level, and now you can stock...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Features: The Bucca Baby Bull Rat Wakebait Replacement Tails are 3.25 Inch replacement tails designed for use on the Bucca Baby Bull Rat Wakebait!...

Features: The Superior frame from RLVNT is an homage to the classic wire frame style of sunglasses that are suitable for any situation! Designed t...

Features: The Dexter-Russell 8 inch Wide-Blade Fillet Knife is when you need power versus flexibility for processing your fish. 5 Inch white plasti...

Features: The Bubba 7 Inch Tapered Flex Serrated Back Fillet Knife is a must have for anglers who love to cook their prized catches and comes with ...

Features: The all new Gamakatsu Octopus Circle Straight Eye Offset Point 4x Strong Nano Alpha Hooks revolutionize a tried and true hook design with...

Features: The all new Mustad Alpha Point A-Tak Stand Up Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you ...

Features: The Huron frames from RLVNT are Italian made Luxury frames with an emphasis on style without sacrificing functionality and durability! D...

Features: The Dobyns D-Swim Heavy Hook Swimbait Head w/Weedguard is a robust Swimbait Jighead that is designed to thrive in the nastiest of situat...

Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...

Features: The all new VMC Tungsten B.E.T. Drop Shot Weights are a must have for anglers who love to DropShot and for those who also love the Free-R...

Features: The VMC Nemesis Circle 3X Ringed Black Nickel Hooks are crafted from extra-tough Vanadium steel, resulting in them being up to 25% stron...

Features: The VMC RedLine Series Heavy Duty Wide Gap Hooks are new, high-performance Worm/Creature hooks made with VMC's RedLine Technology! Coated...

Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...

Features: The all new Strike King Tour Grade Flurospin Underspin Jighead was designed in collaboration with Reel Method Angling in Ontario Canada t...

Features: The all new Mustad Alpha-Point A-Tak Ned Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you land ...

Features: The Dexter-Russell 8 inch Flexible Fillet Knife is a precision fillet knife for processing your catch. The 5 inch white Sani-Safe® handl...

Features: The Maverick frame from RLVNT is the frame meant for those of us that live life on the edge day in and day out! Designed to be worn anyw...

Features: Lew's KVD Speed Spin Spinning Reels are a new series of bass spinning reels  developed in conjunction with bass fishing legend Kevin Van...

Features: The all new Geecrack Bunny Hog is a crazy looking creature bait that is crazily effective in your local waters! With hind legs, side feel...

Features: The all new Gary Yamamoto 5 Inch Senko Bulk Packs are every anglers dream! Senkos but in bulk! Gary Yamamoto's Senko is the original sof...

Features: The all new Freedom Tackle Hydra Hybrid Swimbait Jighead offers anglers a versatile and technically advanced Jighead solution that your l...

Features: The all new Bucca Trick Shad 6 Inch Glidebait is the latest creation from renowned Swimbait/Glidebait designer Mike Bucca and is real pro...