Black Friday Deals 2025

Features: The Rapala XD Super Line Scissors are precision cutting tools designed for anglers to trim thick braided lines, jig skirts, and perform a...

Features: The Rapala Rap Wrap is a practical fishing accessory designed to protect multiple rigged rods and lures from damage and tangling during t...

Features: The Rapala Rapid Pack is a versatile carry case designed to keep your soft plastics, tools, and accessories organized and easily accessib...

Features: The Rapala Giant DT Crankbait Decoration is a 24-inch oversized replica of the classic DT Crankbait, designed as a striking display piece...

Features: Heavy-duty fishing pliers designed for precision tasks like cutting, crimping, and tuning, providing anglers with a reliable, versatile t...

Features: The Rapala Super Stainless Steel Angled Pliers are 9-inch heavy-duty tools designed for de-hooking, leader clipping, and on-the-go riggin...

Features: The Rapala Snare 50 Lipless Crankbait excels at open-water casting, ripping through cover, or jigging over hard lake bottoms with stable,...

Features: The Rapala Precision Forceps provide anglers precise control for hook removal, rigging, and line clipping, making handling fish and tackl...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Original Floater® Elite is a premium long-casting balsa lure designed for freshwater casting and trolling, delivering the iconic Woun...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Harvest Shad Crankbait is a compact, durable lure designed to provoke reaction strikes with its tight, loud swimming action in...

Features: The Rapala Fillet Mat provides a stable, secure work area designed to keep fish firmly in place during filleting, skinning, or descaling....

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: A modern evolution of a classic lure, the CD Magnum Elite delivers the iconic wounded minnow action with unmatched strength and reliabili...

Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...

Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...

Features: High-speed trolling lure built for saltwater predators like tuna and wahoo, delivering hard-hitting, fast action with unmatched stability...

Features: The Jigging Rap® is a versatile fishing bait designed to swim in enticing circles, ideal for attracting suspended game fish under ice or ...

Features: The Rapala Giant Lure Replica come in at a substantial 29 inches (74 cm) in length, this "lure" is not designed for fishing but rather as...

Features: The Rapala Jigging Shadow Rap 07 follows in the footsteps of the Legendary Jigging Rap and brings you the angler a more subtle approach ...

Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...

Features: Rapala PXR Deep Mavrik 110 Jerkbait takes inspiration from the Original PXR Mavrik 110 and turns it into a deeper diving machine for cat...

Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...

Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...

Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Flex Blade is a game changer in the Fillet Knife market that is poised to make ...

Features: The Rapala Saltwater Grade 9 Inch Hook Remover is ideal for a wide range of Saltwater species and is a must have tool for your tackle box...

Features: The all new Rapala High-Vis 20 lb Digital Scale brings anglers a tournament grade scale affixed with a day and night display to ensure yo...

Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...

Features: The Rapala Jointed Shad Rap 04 Medium Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 1 1/2-inch b...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: Introducing the 2 inch Rapala Shallow Shad Rap SSR05, a premium balsa bait designed to have a precise action with intricate finishes, and...

Features: The all new 2.25 inch Rapala Ott's Garage Deep Tiny 07 Crankbait has been meticulously designed by Bassmaster Classic Champion Ott Defoe ...

Features: The all new Rapala X-Rap Twitchin' Mullet 06 Twitchbait offers a subtle but irresistible side to side motion that drives the fish crazy! ...

Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...

Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...

Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...

Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...

Features: Rapala PXR Mavrik 110 Jerkbait is a classic Jerkbait that has an emphasis on extreme success that turns it into a proper fish catching m...

Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...

Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...

Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...

Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...

Features: The Rapala Skitter Pop 05 is a 2 inch, 3/16 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitter P...

Features: The Rapala Scatter Rap Jointed 09 is a 3 1/2 inch, 1/4 oz, hard bait with a scatter lip that creates an erratic action when cast or troll...

Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...