Black Friday Deals 2025

Features: The Gamakatsu G-Finesse Tricky Head Jigheads are finesse shakey heads designed for natural worm presentations, excellent structure navig...

Features: The all-new Yo-Zuri Pro Series Joint Bait is a super slow-sinking swimbait that delivers an unmatched smooth, stable S-shaped swimming a...

Features: The new Discount Tackle Floating Keychain is a must-have for any angler fishing from a boat or shore this next fishing season! Made from...

Features: The Missile Baits Hangtime Clip-On Weight lets anglers quickly adjust a bait’s fall rate and running depth, providing greater control wh...

Features: The Missile Baits Dice Jig is a unique take on the urchin/dice craze, featuring an urchin-style profile in a compact jig that delivers l...

Features: The Missile Baits Micro HD Football Jigs are compact, heavy-duty football jigs designed to target bass feeding on smaller forage, delive...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 4 inch shrimp lure designed to mimic natural shrimp movemen...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 5 inch shrimp lure designed to mimic natural shrimp movemen...

Features: The Berkley PowerBait Saltwater Shrimperator Pre-Rigged Shrimp is a lifelike 3.5 inch shrimp lure designed to mimic natural shrimp movem...

Features: The all new Gamakatsu Skip Gap Worm/Skipping Hooks are versatile hooks designed for skipping soft plastics under docks and cover, while ...

Features: The Yo-Zuri Hydro Twitchbait is a 7.5-inch slow-sinking, lipless twitch bait designed for big game, offering a seductive roll and wobble...

Features: The all-new BKK Hyperlatch 81-SS Treble Hooks are high-performance replacement hooks designed to improve hookup rates with enhanced stre...

Features: The all new Z-Man Stuntman™ is a 5-inch Sinking Soft Jerkbait with a realistic baitfish profile, natural fall, and erratic darting action...

Features: The all-new BKK Double-21 Urchin is a medium-wire, medium-shank double hook designed for rigging Urchin baits to target trophy fish! Medi...

Features: The all-new BKK Urchin Nail Weights are precision weights designed to add more weight to Urchin baits while maintaining a natural presen...

Features: The all-new BKK Hyperlatch Quad Urchin Hooks are purpose-built for urchin baits and offer a secure, balanced rigging system with 4 hook ...

Features: The Gambler High Roller 23mm Urchin is a Premium TPE Urchin built for pressured bass, delivering lifelike action and finesse performance...

Features: The all new Z-Man Kingpin™ ElaZtech® is a 3-inch Sinking Stickbait that delivers a natural fall, lifelike wobble, and exceptional durabi...

Features: The Berkley Unlock Crankbait is a Versatile 2.4-inch Sinking Crankbait designed to reach target depths quickly and trigger reaction stri...

Features: The all new Z-Man Forge™ Premium Alloy Flipping Weights offer a high-performance, cost-effective alternative to Tungsten, delivering exc...

Features: The Gamakatsu Single Hook 53 Large Eye Plug Hooks are designed for smaller plugs, offering efficient hooksets and a snag-reducing altern...

Features: The Gambler High Roller 17mm Urchin is a Premium TPE Urchin built for pressured bass, delivering lifelike action and finesse performance...

Features: The Berkley SlapGill Topwater is a Lifelike 3.1 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The Berkley SlapGill Topwater is a Lifelike 3.8 Inch Panfish Imitation designed to trigger aggressive strikes with a unique surface-slap...

Features: The all new Berkley BlowUp Topwater Popper is a versatile 2.75 inch Saltwater Popper designed to produce a Natural Low Tone Bloop that d...

Features: The all new Berkley BlowUp Topwater Popper is a versatile 3.5 inch Saltwater Popper designed to produce a Natural Low Tone Bloop that dr...

Features: The Berkley PowerBait® CullShad 5 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...

Features: The Z-Man PrawnStarZ Loose Body 3 Inch Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional d...

Features: The Berkley Swamp Lord Jr. is a compact hollow-body frog designed to maximize hookup rates and turn explosive strikes into solid catches...

Features: The all new Berkley Dough Rider Inline Spinner combines Flash and Vibration with PowerBait Dough, creating an enticing presentation desi...

Features: The Yo-Zuri Mag Popper 190mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...

Features: The all new Z-Man ChatterBait PZ2 is a Spiritual Revisit to the Original Project Z ChatterBait that promises to offer powerful vibration...

Features: The Z-Man Mud StudZ™ is a 2.75-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The Z-Man Mud StudZ™ is a 3.25-inch Pre-Rigged Swimbait designed for bottom-contact fishing, mimicking small baitfish with a natural swi...

Features: The all new Z-Man Kingpin™ ElaZtech® is a 5-inch Sinking Stickbait that delivers a natural fall, lifelike wobble, and exceptional durabi...

Features: The all new Z-Man TRD™ Finesse Jig is a compact, skirted jig built for Ned-Style Finesse Fishing, delivering a subtle presentation desig...

Features: The all new Z-Man Stuntman™ is a 4-inch Sinking Soft Jerkbait with a realistic baitfish profile, natural fall, and erratic darting actio...

Features: The Berkley PowerBait MaxScent Moeba is a 4.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The Berkley PowerBait MaxScent Moeba is a 3.5 inch Urchin and is an anglers best friend combining the Popular Urchin profile, with power...

Features: The all new Z-Man Octane MinnowZ is a 3.3-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The all new Z-Man Octane MinnowZ is a 3.8-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The all new Z-Man Octane MinnowZ is a 2.8-inch Paddle Tail Swimbait that delivers realistic movement, strong vibration, and versatile pe...

Features: The all new BKK Refrax Underspin Swimbait Jigheads are High-Performance Jigheads designed to imitate baitfish with a lifelike profile an...

Features: The Gamakastsu Weedless Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, of...

Features: The Gamakatsu Ball/Urchin Rig Hooks are purpose-built finesse hooks designed for fuzzy dice and urchin-style soft plastics, offering adj...

Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...

Features: The Bubba Pro Series Gen 2 Electric Fillet Knife builds on the legacy of the industry-leading original taking angler performance, comfort...