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Top Brands
Black Friday Deals 2025
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 2.5 Inch
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 2 Inch
Retail: $6.99Our Price: $5.59Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
Retail: $10.99Our Price: $8.79Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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Berkley Freshwater Magic Swimmer - 5 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Freshwater Magic Swimmer - 4.25 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley Freshwater Magic Swimmer - 3.75 Inch
Retail: $16.99Our Price: $13.59Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
Retail: $10.99Our Price: $8.79Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 5 Inch
Retail: $8.99Our Price: $7.19Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Berkley Gulp! Alive! Dragon Tail - 3.7 Inch
Retail: $9.99Our Price: $7.99Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...
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Berkley PowerBait Original Scent Floating Mice Tails - 2 Inch
Retail: $5.99Our Price: $4.79Features: The Berkley PowerBait Floating Mice Tails were designed to do one thing and to do it flawlessly... catch big fish! Infused with the Legen...
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Berkley Jack 8 Lipless Crankbait - 3.1 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Jack 8 Lipless Crankbait is the Largest of the Jack Line of Crankbaits, and it surely packs a major punch! Weighed down with...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Jack 7 Lipless Crankbait - 2.75 Inch
Retail: $11.99Our Price: $9.59Features: The Berkley Jack 6 Lipless Crankbait is the middle size of the Jack Line of Crankbaits, but it packs a punch! Weighed down with Tungsten...
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Berkley PowerBait Trilobite Creature Bait - 1.5 Inch
Retail: $5.99Our Price: $4.79Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...
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Berkley Slobberknocker and PowerStinger Kit - 3/8 oz
Retail: $15.99Our Price: $12.79Features: The Berkley Slobberknocker and PowerStinger Kit 3/8 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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Berkley Gulp! Alive! Tadpole - 1.25 Inch
Retail: $6.99Our Price: $5.59Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...
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Berkley Gulp! Alive! Stonefly - 1.25 Inch
Retail: $6.99Our Price: $5.59Features: The all new Berkley Gulp! Alive! Stonefly is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from Retail: $6.99from $5.59Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 9 Inch
Retail: $24.99Our Price: $19.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Magic Swimmer Slow Sinking Saltwater Swimbait - 6.5 Inch
Retail: $19.99Our Price: $15.99Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
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Berkley Magic Swimmer Sinking Saltwater Swimbait - 7.5 Inch
Retail: $24.99Our Price: $19.99Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley Magic Swimmer Fast Sinking Saltwater Swimbait - 5.75 Inch
Retail: $19.99Our Price: $15.99Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...
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Berkley BER001 Polarized Sunglasses
Retail: $34.99Our Price: $27.99Features: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...
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Berkley Krej 100 Jerkbait - 3.9 Inch
Retail: $16.99Our Price: $13.59Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Berkley Finisher 5 Jerkbait - 2 Inches
Retail: $10.99Our Price: $8.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
Retail: $11.99Our Price: $9.59Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
Retail: $12.99Our Price: $10.39Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Berkley Hit Stick 13 - 5.1 Inch
from Retail: $9.99from $7.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Hit Stick 9 - 3.5 Inch
Retail: $9.99Our Price: $7.99Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 7 - 2.75 Inch
from Retail: $8.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 5 - 2 Inch
from Retail: $7.99from $6.39Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
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Berkley Hit Stick 11 - 4.5 Inch
from Retail: $8.99from $7.19Features: The Berkley® Hit Stick 11 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from Retail: $10.99from $8.79Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Berkley Thin Fisher Blade Bait
Retail: $7.99Our Price: $6.39Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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Berkly Gulp! Alive! SR Crawler
Retail: $21.99Our Price: $17.59Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...
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Berkley PowerBait Power Switch
from Retail: $8.99from $7.19Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Berkley Woman's BER005 Polorized Sunglasses
Retail: $17.99Our Price: $14.39Features: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...
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Berkley Saluda Sunglasses
Retail: $29.99Our Price: $23.99Features: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...
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Berkley Gulp! Alive! Black Leeches
from Retail: $6.99from $5.59Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Berkley Gulp! 3 Inch Scented Minnow 12 pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
Retail: $8.99Our Price: $7.19Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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Berkley Gulp! 1 Inch Mini Scented Minnow 10 Pack
Retail: $5.99Our Price: $4.79Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...
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Berkley Frittside5 Kit 3 Pack
Retail: $29.99Our Price: $23.99Features: The Berkley® Frittside 5 crankbait is now available in a convenient three-pack kit, and is a highly popular choice amongst angler lookin...
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Berkley Fusion19 Weighted Frog Hook
Retail: $7.99Our Price: $6.39Features: The Berkley Fusion19 Weighted Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit p...
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Berkley Slobberknocker and PowerStinger Kit - 1/2 oz
Retail: $15.99Our Price: $12.79Features: The Berkley Slobberknocker and PowerStinger Kit 1/2 oz is expertly crafted to meet the precise needs of anglers seeking a bladed jig pre...
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