Black Friday Deals!

Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...

Features: Seaguar Blue Label Fluorocarbon is an excellent invisible leader in a bigger, 110 yard spool. The larger 110 yard spool is available in b...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Discount Tackle worked together with pro's and Z-Man to create the ultimate Z-Man Largemouth Bass Essentials Kit.  This Kit includes the most popul...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: The Gamakatsu Power Drop is a swivel, wire dropper and most importantly, a premium Superline EWG hook on a solid ring to let you fish you...

Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...

A "can't live without" tool, the Rapala Fishing Clipper is perfect for cleaning up tag ends on knots and general line cutting. Includes Rapala lure...

Features: The Rapala Snap Rap SNR08 is a 3 1/8 inch, 7/8 ounce vertical jigging lure. Designed to be fished fast and aggressively with quick snaps ...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...

Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...

Features: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...

Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...

Features: The all new Gamakatsu Octopus Circle Straight Eye Inline Point Nano Alpha Tournament Legal Hooks revolutionize a tried and true hook desi...

Features: The all new Rapala Stealth FXF Fillet Knife with a Fixed Stiff Blade is a game changer in the Fillet Knife market that is poised to make...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The Rapala Elite Pliers are a new set of top-of-the-line fishing pliers from Rapala Tools. High-performance, lightweight pliers designed ...

Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...

Features: The Rapala Pro Rain Bib is a grey and black foul-weather fishing bib. Combines the latest in outerwear technology with premium component...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: What makes Bait-Pop so great? The Original Fish Formula Bait-Pop Legend Packs are a Phenomenal Fish Attractant that revolutionizes the f...

Features: The VMC RedLine Series Heavy Duty Flippin' Hooks are new, high-performance Flippin' hook made with VMC's RedLine Technology. This rugged ...