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Top Brands
Black Friday Deals!
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Keitech Shad Impact 5 inch Soft Jerkbait
$5.99Features: The Keitech Shad Impact is a 5 inch soft jerkbait that imitates a wounded bait fish. Top section of the bait is a no salt, lightweight p...
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Gamakatsu 4X Strong Treble Hook
from $12.99from $11.17Features: Gamakatsu 4X Strong Treble Hooks are forged for exceptional strength and built strong enough to withstand the pressure from the toughest...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Berkley PowerBait MaxScent Flatnose Jerk Shad - 5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...
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Berkley Gulp! Maggot 1.5 oz. Jar
$5.99$5.39Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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Rapala Shad Rap 2 1/2 inch Medium Diving Crankbait SR06
from $10.49from $8.92Features: The Rapala Shad Rap SR06 is a 2 1/2 inch, 1/4 ounce medium diving crankbait that closely resembles baitfish found the world over. With a...
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Sunline Siglon PEx4 Orange Braid - 165 Yard Spools
$14.99Features: Sunline Siglon PEx4 Orange Braid is a Japanese-made line that delivers high abrasion resistance with great lineal strength and knot stren...
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Z-Man Z-Man Camo Trucker Hatz - Stone/Rifle Green
$29.99$25.49Features: Versatile Camo Cap - A medium-structured crown trucker hat combining outdoor style and function, ideal for fishing, hunting, or casual we...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Gary Yamamoto 5 Inch Shad Shape Floating Drop Shot Worm - 8 Pack
$5.99$5.39Features: The new Yamamoto Baits Shad Shape Worm is a 5 inch Drop Shot worm made with Floating soft plastic! Gary Yamamoto's Shad Shape Worm is rem...
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Big Bite Baits 5 inch Flying Squirrel Creature Bait 7 pack
$4.39Features: The Big Bite Baits Flying Squirrel is a 5 inch soft plastic creature bait designed by Pro Staff member Jeff Kriet. End sections of the Kr...
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Keitech Lead Casting Jig
from $5.49Features: The all new Keitech Lead Casting Jig is finally here utilizing all the lessons Keitech learned with the Model 1 Tungsten Casting Jig and ...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
from $15.99from $13.59Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Berkley PowerBait Hollow Belly Paddle Tail Swimbait
from $9.39from $8.45Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $6.99from $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 4.25 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 4.25 Inch is a new offering from the Yamamoto lineup of baits that has been p...
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Berkley Rawler Jig - 1/2 oz
$6.99$6.29Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Berkley PowerBait Trout Dip Attractant - 5 oz Bottle
$8.99$8.09Features: The Berkley PowerBait Trout Dip is a unique attractant "dipping" system that gets you bites! Enhances the scent/release to attract more ...
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Berkley Trilene Big Game Monofilament Line Steel Blue Quarter Pound Spools
$11.99$10.79Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Rapala Husky Magnum 25 Trolling Lure
$21.49$18.27Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Berkley Hit Stick 13 - 5.1 Inch
from $9.99from $8.99Features: The Berkley® Hit Stick 13 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...
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Gary Yamamoto 3.75 Inch Fat Baby Craw Soft Plastic - 7 Pack
$5.99$5.39Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...
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Z-Man Mag ShroomZ Weedless Jigheads 3 pack
$6.99$5.94Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Sunline Assassin FC Fluorocarbon 225 Yards
from $27.59Sunline Assasin FC Fluorocarbon is a 100% fluorocarbon line featuring Sunline's proprietary P-ion Technology. Assassin is the first product launche...
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Berkley PowerBait Power Vibe - 3 Inch
$10.99$9.89Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...
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Berkley Fusion19 Superline EWG Hooks
$5.99$5.39Features: Berkley Fusion19 hooks are high-performance EWG hooks for all anglers! Needle point with SlickSet Coating for easy penetration. Increased...
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Rapala Saltwater Grade Hook Remover - 9 Inch
$22.99$19.54Features: The Rapala Saltwater Grade 9 Inch Hook Remover is ideal for a wide range of Saltwater species and is a must have tool for your tackle box...
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Gamakatsu Superline Offset Round Bend Hooks
$7.84$6.74Features: The Gamakatsu Superline Offset Round Bend Hooks are a great new worm hook from Gamakatsu built on the heaver Superline wire. The Superlin...
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Gamakatsu Stand Up Alien Jighead 4 pack
$13.68$11.76Features: Gamakatsu Stand Up Alien Jighead 4 pack is a quintessential stand-up jig head. Perfect for rock or hard bottom fishing. Innovative keepe...
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Z-Man 32-Piece Ned Rig Kit
$22.99$19.54Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Rapala EZ Stow Line Scissors
$8.99$7.64Features: The Rapala EZ Stow Line Scissor is a handy tool for cutting braid, monofilament and fluorocarbon lines. The EZ Stow is truly an easy-s...
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Berkley Fusion19 Medium Shank EWG Treble Hooks
$7.99$7.19Features: The all new Berkley Fusion19 Medium Shank EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
$11.99$10.79Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 5 Inch
$8.99$8.09Features: The Berkley PowerBait CullShad Un-Rigged 5 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$11.99$10.19Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Berkley Fusion19 Weighted EWG Hooks
$7.99$7.19Features: The all new Berkley Fusion19 Weighted EWG Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have...
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Rapala Mini Digital Fish Scale
from $28.49from $24.22Features: Depending on the model, the Rapala Mini Digital Fish Scale weighs fish up to 25 or 50 pounds with precision accuracy. Displays a digital...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
$15.99$13.59Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Yo-Zuri HD Carbon Disappearing Pink 100 Yards Fluorocarbon Leader
from $38.99from $27.29Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...
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Sunline Super Natural Nylon Monofilament Line 330 yd
$12.99Features: Sunline Super Natural Line is 330 yards of a new Nylon Monofilament in stealthy jungle green. Unlike most other monofilament line, the Su...
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Berkley Gulp! Nightcrawler 6 inch Scented Plastic Worm 10 pack
$8.99$8.09Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley Gulp! Alive! Tadpole - 1.25 Inch
$6.99$6.29Features: The all new Berkley Gulp! Alive! Tadpole is finally here and ready to take your local waters by storm! Soaked in the infamous Live Bait ...
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Gamakatsu Finesse Jig Head EWG Hooks
$8.94$7.69Features: The Gamakatsu Finesse Jighead EWG Hooks are build on 1/0 hooks that let you fish like a Ned Rig, but rig it weedless like a Texas Rig! Fe...
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Berkley PowerBait Wishbone Grub - 1.25 Inch
$5.99$5.39Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...
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