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Top Brands
Black Friday Deals!
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Seaguar Smackdown Braid 300 Yards Flash Green
$60.00$45.00Features: Seaguar Smackdown Braid 300 Yards Flash Green delivers a super thin construction compared to other braids in its class. This fishing line...
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Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Rapala GSR07 Glass Shad Rap 2 3/4 inch Suspending Crankbait
from $8.99from $7.64Features: The Rapala Glass Shad Rap (GSR07) is a 2 3/4 inch, 7/16 oz, suspending crankbait with a see-through hard plastic body and realistic iride...
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Seaguar AbrazX Fluorocarbon Fishing Line 1000 Yards
from $145.00from $108.75Seaguar's AbrazX castable fluorocarbon mainline is specially designed to be ultra-abrasion resistant, testing TWICE as resistant when compared to ...
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VMC RedLine Series Finesse Neko Hooks
$10.49$8.92Features: The VMC RedLine Series Drop Shot Hooks are new, high-performance drop shot hooks made with VMC's RedLine Technology. Equipped with an Adj...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.99$5.39Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Berkley Finisher 7 Jerkbait - 2.75 Inches
$11.99$10.79Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Gamakatsu Superline Swimbait Jighead 3 pack
from $8.56from $7.36Features: Gamakatsu Superline Swimbait Jighead is a premium, swim bait jig head with a premium Gamakatsu hook. Head profile is streamlined for a n...
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Rapala Retractable Hook Sharpener
$11.49$9.77Features: Use the Rapala Retractable Hook Sharpener to keep hooks razor sharp. Features a fine grit aluminum oxide stone sharpener. Comes with a n...
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Z-Man CrossEyeZ Football Jig
$5.29$4.50Features: The Z-Man CrossEyeZ Football Jig was designed by Elite Series pro and jig fishing guru, David Walker. Combines a traditional football ji...
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Berkley Gulp! 3 Inch Scented Minnow 12 pack
$8.99$8.09Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Rapala CountDown CD11 4 3/8 inch Balsa Minnow
$12.99$11.04Features: The Rapala CountDown CD11 is a 4 3/8 inch, 9/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
$5.99$5.39Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Z-Man HeroZ 10 inch Oversized Soft Jerkbait
$14.99$12.74Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...
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Z-Man TRD HogZ 3 inch Soft Plastic Creature Bait 6 pack
$5.49$4.67Features: The Z-Man TRD HogZ are 3 inch finesse creature baits that have little legs and ribbing to give your finesse applications a little extra ...
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Berkley Gulp! Saltwater Grub - 8 Inch
$10.99$9.89Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...
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Rapala Original Floater F09 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Berkley PowerBait Glitter Trout Bait 1.75 oz. Jar
$6.99$6.29Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...
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Gary Yamamoto Fat Senko - 3 Inch
$6.99$6.29Features: The Gary Yamamoto Fat Senko 3 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Dirty Jigs Tactical Bassin Finesse Swimbait Head
$7.49Features: The Tactical Bassin' Finesse Swimbait Jig Head, designed by Matt Allen and Tim Little of Tactical Bassin', is a must-have addition to you...
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Big Bite Baits 4 Inch Jerk Minnow - 10 Pack
$4.39Features: The Big Bite Baits 4 Inch Jerk Minnow is the perfect Soft Plastic Jerkbait for your Soft Plastics Tacklebox! Designed to be Twitched aro...
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Big Bite Bait FAFO Creature Bait - 4 Inch
$5.99Features: The all new Big Bite Baits FAFO Creature Bait designed in conjunction with Bass Pro Angler Fletcher Shryock is finally here and is ready ...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$25.49$21.67Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
$9.99$8.99Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.99$6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Berkley Money Badger Trolling Plug / Crankbait
from $8.99from $8.09Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Berkley Fusion19 Drop Shot Hook
$5.99$5.39Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Rapala XRMAGXP-130/170 X-Rap Magnum XPlode Topwater Popper
from $26.49from $22.52Features: The Rapala X-Rap Magnum Xplode is a big game saltwater hard body popping surface plug. Low mounted line tie pulls the lure down on the r...
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Keitech Swing Impact 3 inch Paddle Tail Swimbait
$5.69Features: The Keitech Swing Impact 3 inch is a small, finesse paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Speci...
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Big Bite Baits Saltwater Sweeper Swing Head Jighead
$6.99Features: The Salt Sweeper Swing Head is a versatile saltwater bait designed for inshore fishing, effective on calico bass, redfish, and various co...
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Berkley Fusion19 Weighted Wacky Head 5 pack
$7.99$7.19Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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Berkley Dime Size 10 Crankbait
$12.99$11.69Features: The Berkley Dime Size 10 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Big Bite Baits Kamikaze Swimon 4 1/4 inch Soft Jerkbait 6 pack
$4.69Features: The Big Bite Baits Kamikaze Swimon is a 4 1/4 inch soft plastic jerkbait designed to be the ultimate swim jig and vibrating bladed jig (...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Berkley Trilene XL Monofilament Lo-Vis Green Filler Spools 270-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Keitech Fat Swing Impact 3.8 inch Soft Paddle Tail Swimbait - 30 Bait Pro Pack
$29.99Features: The Keitech Fat Swing Impact 3.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color...
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Discount Tackle Classic Snapback Hat
$19.99$14.99Features: The Discount Tackle Classic Snapback hat is a modern trucker shape with the classic Discount Tackle logo as well as the Rapala logo. The...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
from $8.99from $7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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Gamakatsu Spring Lock Spinner Hooks
from $5.76from $4.95Features: The Gamakatsu Spring Lock Spinner is an effective new way to rig your favorite swimbaits and soft plastics to add a little underspin acti...
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Gamakatsu Finesse Wide Gap Weedless Hooks
from $11.56from $9.94Features: The Gamakatsu Finesse Wide Gap Weedless Hook is a great hook for when you want to fish wacky worms weedless! The hand-tied nylon weed gua...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
$7.99$6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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Seaguar Smackdown Braid 150 Yards Flash Green
$32.75$24.56Features: Seaguar Smackdown Braid 150 Yards Flash Green delivers a super-thin construction compared to other braids in its class. This fishing lin...
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Rapala Rippin' Rap 05 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Yo-Zuri Hybrid Hi-Vis Yellow 600 Yards
from $9.99from $6.99Features: Yo-Zuri's Hybrid Hi-Vis Yellow 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybrid ex...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
$16.99$15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
$6.99$5.94Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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