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Top Brands
Black Friday Deals!
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$14.99$12.74Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala Skitter Walk 11 Saltwater Topwater Walker
$13.99$11.89Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Keitech 3 inch Custom Leech 10 pack
$5.59The Keitech Custom Leech features a unique segmented body that produces a remarkable life-like action. You can rig it flat to mimic a leech or you ...
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Big Bite Baits 1 1/2 inch Crappie Tube
from $1.69Features: The Big Bite Baits Crappie Tube is small, 1 1/2 inch soft plastic tube. Designed for crappie and other panfish like bluegill and sunfish....
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Z-Man Mulletron LT Fast Sink 4.5 Inch
$11.99$10.19Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...
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Berkley Gulp! 4 Inch Scented Minnow 8 pack
$8.99$8.09Features: The Berkley Gulp! 4 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...
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Keitech Fat Swing Impact 3.3 inch Soft Paddle Tail Swimbait - 30 Bait Pro Pack
$29.99Features: The Keitech Fat Swing Impact 3.3 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color...
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Berkley PowerBait Biodegradable Trout Nuggets
from $6.99from $6.29Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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Z-Man Power Finesse ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Power Finesse ShroomZ is a beefed up version of the Finesse ShroomZ that better handles larger baits and bigger fish. Heavy d...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
$12.99$11.04Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Gamakatsu Red Octopus Hook
from $5.76from $4.95Features: Gamakatsu Red Octopus Hook is one of the most versatile hook that has long been known for its durability and strength. These hooks are ma...
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Berkley Bullet Pop 60/70/80 Topwater Popper
$10.99$9.89Features: The Berkley Bullet Pop is a hard plastic topwater popper with a tail weighted design tuned for maximum casting distance. Versatile, easy...
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Yo-Zuri Mag Dive Saltwater Pencil
from $17.99from $12.59Features: The Yo-Zuri Mag Dive is a new big-game saltwater diving/floating pencil equipped with long-cast bullet-weight transfer system for casting...
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Rapala RipStop 09 Jerkbait
$12.99$11.04Features: The Rapala RipStop 09 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-style tail. Uniqu...
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Keitech Noisy Flapper 3 1/2 inch Soft Plastic Frog
$6.79Features: The Keitech Noisy Flapper is a 3 1/2 inch soft plastic frog. Deadly on an extremely slow retrieve. Skips like a flat stone across the wa...
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Berkley Gulp! Saltwater Turbo Shrimp - 3 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
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Big Bite Baits Swing Head Jigs - 4 Pack
$6.49Features: The Big Bite Baits Swing Head Jigs are a unique Jighead offering from Big Bite that draws the attention of anglers and fish alike! Design...
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Gamakatsu Weighted Superline Hook w/ Spring Lock 4 pack
from $11.04from $9.49Features: Gamakatsu Weighted Superline Hook w/ Spring Lock is the perfect weighted hook for soft jerkbaits and paddle tail swimbaits. Based on the...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
$16.99$15.29JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Rapala DT Series Crankbait DT Metal 20
$16.49$14.02Features: The Rapala DT20 is a 2 3/4 inch, 7/8 ounce extra deep diving crankbait. Dives up to 20 feet deep. Extra thin polycarbonate lip for perfe...
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Z-Man CrossEyeZ Snakehead Swim Jig
$5.29$4.50Features: The Z-Man CrosseyeZ Snakehead Swim Jig is a swim jig designed by Elite Series Pro and jig fishing guru David Walker. Snake-shape triangu...
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Berkley Fusion19 Treble Hook
$7.99$7.19Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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Berkley Fusion19 Weedless Wide Gap Wacky Rig Hook
$7.99$7.19Features: Berkley Fusion19 Weedless Wacky Wide Gap Hooks come in sizes from 1 to 3/0. Needle Point with SlickSet Coating to make hookup penetration...
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Keitech Swing Impact 2.5 inch Soft Paddle Tail Swimbait
from $5.49Features: The Keitech Swing Impact 2.5 inch is a small, finesse paddle tail swimbait. Remarkable natural swimming action. Strong squid scent. Spe...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Gamakatsu Horizon Head Nano Alpha Jighead - 4 Pack
$9.18$7.89Features: The all new Gamakatsu Horizon Head Nano Alpha Jighead is here to take your Hover Strolling techniques to the next level! Coated with Gam...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $6.99from $6.29Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Berkley PowerBait Drip Minnow - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Rapala Ultra Light Minnow 04 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
$23.99$20.39Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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Berkley Saltwater SlobberKnocker Bladed Jig - 1/2 oz
$10.99$9.89Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...
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Big Bite Baits Nekorama Worm - 7 Inch
$5.99Features: The all new Big Bite Baits Nekorama Worm designed in collaboration with Major League Fishing Pro Drew Gill is here to take the waters by ...
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Z-Man ElaZtech Bait Blocks
$59.99$50.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Rapala Original Floater F11 Balsa Jerkbait
$12.99$11.04Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Berkley PowerBait Speed Boss
$6.99$6.29Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Z-Man Mag ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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Keitech Lead Crankin' Football Jig
from $5.49Features: The all new Keitech Lead Crankin' Football Jig is an innovative new concept from the Keitech Jig Team that aims to land you more fish whi...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
from $11.99from $10.19Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Berkley Trilene Big Game Monofilament Line Clear Quarter Pound Spools
$11.99from $9.27Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Gary Yamamoto 3 Inch Scope Shad - 10 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...
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Gary Yamamoto Fat Senko - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 4 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko prov...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$5.99$5.39Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Keitech Easy Shiner 4.5 inch Paddle Tail Swimbait
from $5.49Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail of...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
from $18.49from $15.72Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Seaguar JDM Grand Max Leader Material - 66 Yard Spool
from $40.25from $30.19Features: The JDM exclusive Seaguar Grand Max Leader Material is a top of the line offering designed in Japan in 1999 and offers the higest class i...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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