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Top Brands
Black Friday Deals!
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Seaguar Red Label Fluorocarbon Fishing Line 175-250 Yards
from $16.49from $12.37An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Z-Man Hella CrawZ 3 3/4 inch Soft Plastic Craw 3 pack
$4.99$4.24Features: Z-Man Hella CrawZ are a new 3 3/4 inch craw profile soft bait designed to be used as a jig trailer or flipping bait. Made from 10X Tough ...
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Sale!
Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
$7.99$5.59Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Sale!
Keitech Easy Shiner 4.5 inch Paddle Tail Swimbait
$5.49from $4.12Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail of...
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Megabass Griffon SR-X Shallow Diving Crankbait - 1.75 Inches
$15.99Features: The Megabass Griffon SR-X is an improved Shallow Diving version of the legendary Griffon crafted by Yuki Ito himself, that is designed t...
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Sale!
SPRO Carbon Blade Tungsten Blade Bait
from $12.39from $8.28Features: The SPRO Carbon Blade tungsten blade bait is a new lure that behaves like a lipless crankbait and jig. Specially built carbon fiber body ...
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Sale!
Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99$6.29Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley PowerBait 10 inch Power Worms 8 pack
$5.99from $4.37Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Sale!
Rapala Crush City Mayor Swimbait - 4 Inch
$6.99from $4.90Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Sale!
Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
$6.99from $4.82Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Sale!
Gamakatsu Open Eye Siwash Hook
from $4.49from $2.82*Note: these hooks have a silver nickel finish, not a black nickel finish.* Features: Gamakatsu Open Eye Siwash Hook is a must-have replacement ho...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $5.99from $5.39Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Sale!
Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$13.99from $9.42Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
from $6.99from $5.94Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Sale!
Berkley PowerBait 7 inch Power Worms 13 pack
$5.99from $4.54Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Strike King Redfish Magic Saltwater Flats Jig Head 3 pack
$4.99$4.24Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock sof...
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Seaguar Tatsu Fluorocarbon Fishing Line 200 Yards
from $42.99from $32.24Virtually invisible and almost invincible, Seaguar Tatsu Fluorocarbon is at the apex of fluorocarbon evolution, and Seaguar's strongest and softest...
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Rapala Crush City Pig Stick Stickbait - 5 Inch
$6.99$6.29Features: The all new Rapala Crush City Pig Stick Stickbait invites hungry bass to come play ball with its seductive shimmy as it descends the wate...
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Eagle Claw Egg Sinker Weight
from $1.69from $1.44Features: Eagle Claw Egg Sinkers are lead weights that you slide onto your line to drop your bait down for a deeper presentation. The Egg Sinkers a...
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Sale!
Rapala Rippin' Rap 06 Lipless Crankbait
$8.99from $6.20Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Strike King Hybrid Hunter Jr Shallow Crankbait
from $8.99from $7.64Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Sale!
Strike King KVD Ocho Soft Plastic Stickbait
$6.99from $3.26Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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Sale!
Z-Man Mag ShroomZ Jigheads 3 pack
$5.29from $3.62Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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X-Zone Scented Stealth Craw - 6 Pack
$6.99$5.94Features: The all new X-Zone Scented Stealth Craw is a game changer for Crawfish Imitation Baits with its unrivaled scent and profile! Infused with...
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Sale!
Luhr-Jensen Hot Shot Diving Plug
from $6.99from $5.88Features: Luhr -Jensen Hot Shots are self-planing, diving plugs designed with a built-in deep-diving planning bill Compact body with quick, wide-w...
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Daiwa Salt Pro Minnow 6 inch Floating Rip Bait
$11.99$10.19Features: The Daiwa Salt Pro Minnow Floating Rip Bait is a highly popular and effective bait for catching various game fish! It's a versatile, lon...
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Acme Phoebe Spoon
from $2.99from $2.54Features: The Acme Phoebe Spoon is small baitfish-shaped metal spoon. Unique hydrodynamic curvature creates a three-dimensional illusion. Cast, tro...
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Sale!
Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
$12.99from $8.88Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Sale!
NetBait Paca Slim Craw w/Baitfuel Infusion
$4.79from $3.36Features: The NetBait Paca Slim is a thinner-profile 4 inch soft plastic craw that is ready to get bit! Like the bigger Paca's, the Paca Slim has a...
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SPRO KGB Series Chad Shad 180
$59.99$50.99Features: The SPRO KGB Series Chad Shad 180 Glide Bait is a highly versatile bait designed to target trophy-class bass with extreme efficiency! The...
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Z-Man Pro CrawZ 3 1/2 inch Soft Plastic Craw 3 pack
$4.99$4.24Features: Z-Man Pro CrawZ are 3 1/2 inch soft plastic craws made from 10X Tough ElaZtech thermoplastic material. Upsized version of the incredibly...
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Big Bite Baits Jig Elite Jighead - 6 pack
$3.99from $3.39Features: The Big Bite Baits Jig Elite is a premium jig head for rigging up Big Bite Soft Plastics! Featuring a 3D eye, sickle hook and wire keepe...
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Strike King Tour Grade Finesse Football Jig
$4.99$4.24Features: The Strike King Tour Grade Finesse Football Jig is a skirted bass jig designed for pressured fish. Built around an ultra-sharp Gamakatsu...
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Z-Man DoormatadorZ 6 inch Scented Curly Tail Grubs 3 pack
$5.49$4.67Features: The Z-Man DoormatadorZ are a new 6 inch scented soft plastic curly tail grub designed specifically for fluke/flounder fishing in the Mid...
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Z-Man CrossEyeZ Power Finesse Jig 3/8 oz.
$5.29$4.50Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! Design...
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Sale!
Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$6.99from $5.11Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley PowerBait Drip Minnow - 3 Inch
$9.99$8.99Features: The all new Berkley PowerBait Drip Minnow 3 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Sale!
BKK Silent Chaser Glide 'N Shake Jig Heads
$5.99from $4.20Features: The BKK Silent Chase Glide 'N Shake Jig Head is designed to work in gliding and shaking presentations of soft plastics. The Bullet Head, ...
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Sale!
Berkley PowerBait CullShad 8 Inch
$14.99$10.94Features: The Berkley PowerBait® CullShad 8 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Picasso Tungsten Football Jig
from $7.48from $6.73Features: The Picasso Tungsten Football Jig is a highly effective jig constructed from 97% super hard, dense tungsten with superior sensitivity all...
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Lucky Craft LC 2.5 Shallow Squarebill Crankbait
from $6.99from $6.29Features: The Lucky Craft LC 2.5 is a 2 3/4 inch, 5/8 ounce shallow sqaurebill crankbait. Durable plastic construction. Lures bass out of the rock...
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Bill Lewis Rat-L-Trap Mag Trap Lipless Crankbait - 3.5 Inch
$7.69$6.54Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...
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Sale!
Missile Baits Bomb Shot 4 inch Drop Shot Worm
$4.69from $3.88Features: The Missile Baits Bomb Shot is a 4 inch soft plastic worm designed for drop shot applications. Designed with the thicker, ribbed body, th...
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VMC "Ike Approved" Wacky Weedless Hook
$5.99$5.09Features: The VMC Wacky Weedless Hook is a light wire finesse hook for wacky rigging soft plastics. Wire weedguard that lays into the hook to keep...
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Sale!
Gambler Big EZ 5 inch Segmented Paddle Tail Swimbait
$4.89from $4.10Features: The Gambler Big EZ is a 5 inch soft plastic paddle tail swimbait with a segmented body. Largest member of the family of Gambler EZ Swimb...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 2.5 Inch
$5.99$5.39Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Core Tackle Wacky Shot - 3 Pack
$6.99Features: The all new Core Tackle Wacky Shot is an innovative Wacky Rig Hook designed to amplify the movement of soft plastics! Strategic weight pl...
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Freedom Tackle Swimbait Heads 3 pack
$5.38$4.57Features: The Freedom Tackle Swimbait Heads are designed with the right bait keeping shape to keep your baits from sliding off and in the game! The...
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