Cyber Monday Sale!

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: The Berkley Flicker Minnow Trolling Pack is a highly effective crankbait suitable for various fishing conditions! Hand-selected Trolling ...

Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: The Berkley Gulp! infuse 3 inch Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your catch r...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley Diamond Polarized Aviators are here to take your fishing game to new heights not only in function but in style too! C...

Features: The Berkley Gulp! Alive! Minnow Assortment is here and ready to dominate your local waters with flavor and scent that bass and walleye ca...

Features: The all new Berkley BER001 Polarized Sunglasses are a must have for any angler looking to step up their fashion and fishing game! With a ...

Features: The Berkley BER003 Sunglasses offers outstanding optical quality, ensuring a clear and sharp vision for wearers, making it perfect for va...

Features: Preformed nuggets are easy to rig with little or no mess. Natural colors offer eye-catching underwater visibility. PowerBait Trout Nugge...

Features: The all new Berkley Badger Sunglasses with the Smoke Grey Lenses double down on Berkley's Commitment to providing solid products at an a...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...

Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...

DropShot it like its hot! The DropShottin' Ultimate Starter Kit w/Hooks & Weights is a specially curated selection by the Discount Tackle Staf...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: Berkley PowerBait Trout Nibbles are long-lasting baits that stay on the hook even in swift current. Natural colors offer eye-catching un...

Features: The Berkley® Hit Stick 15 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versati...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Features: The all new Berkley PowerBait Trout Dough Molding Multipacks are a fun new addition from the Legendary Berkely PowerBait Team that aims ...

Features: The Berkley Gulp! Alive! Black Leeches are a superior soft bait designed to catch fish in a variety of environments effectively! Infused ...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Gulp! Alive! Crawler is a 4 inch soft dropshot or jig trailer worm soaked in Gulp! Scent. Perfect for jig or drop shot. Rig ...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The all new Berkley Fusion19 Heavy Cover Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley Fusion19 Circle Hooks have a classic circle design that prevent unnecessary injury to the fish. Circle designed to set hook i...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Tournament Cull kit is a basic culling kit for bass and other small to mid-size freshwater sportfishing tournaments. Color/N...

Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion res...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The all new Berkley Neoprene Retainer Sunglasses Sleeves are here to make your Style Game on the water that much better! Constructed from...

Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The Berkley®  Line Stripper is a powered line removing tool. Strips 2 pound up to 80 pound line with ease. Powerful motor strips line up...