Cyber Monday Sale!

Features: The all new Berkley PowerBait Drip Minnow 5 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Features: The Berkley PowerBait Minnotator Pre-Rigged 3 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The Berkley® Choppo is a user-friendly topwater lure designed to create explosive surface action for anglers of all skill levels, now ava...

Features: Berkley Fusion19 hooks are high-performance EWG hooks for all anglers! Needle point with SlickSet Coating for easy penetration. Increased...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling.  It dive...

Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...

Features: Berkley Non-Slip Coated Fisherman's Gloves are coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling h...

Features: The all new Berkley Forward Finesse Braid in the Flame Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibil...

Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...

Features: The Berkley® Rawler Jig is a first-of-its-kind crawler jig, designed for slow-turn presentations with unmatched control and precision, pe...

Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...

Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: A versatile saltwater swimbait, the PowerBait® Paddlin' PowerStinger delivers realistic action and profile, perfect for attracting predat...

Features: A premium saltwater bait designed for jigging, the Berkley Saltwater PowerStinger offers enhanced action and durability, making it a go-t...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The all new Berkley PowerBait Trilobite Creature Bait is finally here and ready to take your local waters by storm! Soaked in the infamo...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...

Features: The all new Berkley Fusion19 Light Wire Octopus Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...

Features: The Berkley Saluda Sunglasses feature a thick frame with a slight shield design, providing excellent coverage and a stylish look on your ...

Features: Berkley Gulp! Alive! Waxies are a perch, bluegill, crappie, and other panfish favorite - ideal year round! Outlasts, outfishes live bai...

Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...

Features: The Berkley Gulp!® Alive! SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley BER005 Sunglasses are tailored for women, offering both style and comfort, ensuring it sits comfortably on your face! Thin la...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...

Features: Berkley Gulp! Catfish Dough is Fortified with Gulp! flavor chunks--natural bait scent and flavor Gulp! chunks create a stronger and lar...

Features: The Berkley PowerBait Chigger Bug is a new 3 inch soft plastic craw or insect formulated with Berkley's PowerBait scent and flavor techn...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...