Fishing Baits & Lures

Features: The Luhr-Jensen Great Lakes Snubber is a clear snubber designed use in the crystal clear and super deep waters of the Great Lakes. Preven...

Tube enthusiast? Well, then be sure to check out the Lazer TroKar Tube Jig Head, a real must-have for any tube-favoring fisherperson. With a bulbou...

Features: Gavacho Hollow Body Popper Frog is a 2 3/4 inch hollow body popper frog. Specially designed cupped mouth that helps create a great water ...

Features: The Bandit Generator Chrome is a modified version of the Bandit Walleye Deep Trolling Plug with two glow stick chambers. Dives up to 27 ...

Features: The Lunkerhunt Combat Frog is a 2 1/2 inch, 3/4 ounce hollow body topwater frog designed to be fished in the heaviest cover you can find...

Features: The Big Bite Baits Fat Stick is 5 inch soft plastic stickbait with a Senko-like design, but thicker profile with more girth. Twice the th...

Features: Kalin's Mogambo Grub is a 6 inch soft plastic grub. Plump ribbed body and curl tail that produces tons of action even at slow speeds. Gre...

The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill.  This...

Features: The Geecrack Spiron Soft Plastic Creature Bait is a unique soft plastic designed to replicate small bluegills, a favorite prey of monster...

Features: The Northland Tackle Rumble Shad is a versatile medium diving Crankbait available in 3 different sizes that all dive to different depths...

Features: The VMC Finesse Weedless Jig Head is the perfect jig when bass are under pressure and you're fishing through grassy, weedy cover. Light-...

Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...

Features: The Picasso Bait Ball Pulse is a collaboration with professional guide Lonnie Cochran, designed to replicate the behavior of tightly bun...

Features: The Strike King Crackin' Tube Jighead is a solid offering from the pros at Strike King that gives your Tube Bait fishing the upper hand! ...

Features: The all new Picasso Lures Speed Drop Jighead was developed in collaboration with 2021 Bass Pro Shops U.S Open Champion Tucker Smith who ...

Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...

Features: The Nomad Design Slipstream 200 Flying Fish Wing Pack is a set of replacement wings for the Slipstream 200 Flying Fish Lure. The 200 Flyi...

swimFeatures: The all new Mustad Alpha-Point A-Tak Swim Jighead from the pros at Mustad is jam packed with fish-catching features sure to help you...

Features: Gamakatsu Finesse Ned Rig Jighead 4 pack is designed to optimize the "Ned Rig." Precisely positions small soft plastics in a manner that...

Features: Blue Fox Cast Champ Kit is a variety pack of 1/8 ounce casting spoons designed for trout, river smallies, and salmon. Slab-sided design ...

*Note: all ounce measurements are approximate.* Features: Daiwa FK Jigs are fast jigging metal saltwater jigs. Super compact and dense, slice righ...

Features: The Picasso Bait Ball Junior is a highly versatile umbrella rig suitable for targeting suspended fish or casting around docks and blow do...

Features: The 13 Fishing Power-Slide 130 is a new 5 inch topwater slashing walker that features a cupped face to add some extra splash like a poppe...

Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...

Features: The Strike King Rage Tail Grub is a 4 inch soft plastic grub with Strike King's patented "Rage Tail" flange built into the tail. Patente...

Features: Gamakatsu EWG Offset Monster Worm Hook is a heavy duty, extra wide gap hook designed for soft plastic baits. The perfect match for heavy...

Features: The Lunkerhunt Sushi 110S Jerkbait is a 4 1/3 inch, 1/2 ounce hard body jerkbait. Weighted and designed to dive 4 to 6 feet deep and sus...

Features: The Booyah Melee Jig is Booyah's take on a bladed/vibrating swim jig. Unique head design that consists of a polycarbonate plastic head w...

Features: The VMC Hover Jig Kits feature a curated selection of the new VMC Hover Jig's, a new type of Jig from the Pro's at VMC that offers a uni...

Features: BnR Tackle 8mm Soft Beads are incredibly effective steelhead soft baits that imitate fish eggs drifting down a stream. Soft consistency a...

Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...

Features: The Owner 4156 Stick Bait Shaky Head are a pack of jig heads designed with a hook keeper for rigging up a Shaky Head worm rig. The 4156 S...

Features: The all new Mustad Alpha-Point Inline Assault Heavy Hooks are a brand new take on a tried and true hook design featuring Mustad's all new...

Features: The Fish Head V3 Balance Force Swimbait Jighead is a swimbait jig head designed for both vertical jigging and traditional swimbait retri...

Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...

Features: The Geecrack Yam Stick Soft Plastic Stick Bait presents a unique new option in the stick bait market, combining enticing action with a w...

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Big Bite Bait's Pro Swimmer 4.8 Inch is Big Bite's take on a ribbed paddle tail (aka boot tail) soft plastic swimbait! Fortified with...

Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook.  Designed for light to medium pound test fishing line...