Fishing Baits & Lures

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: Z-Man HeroZ are oversized 10 inch fish-shaped jerk bait ideal for a variety of big-fish applications. Extremely soft yet tear-resista...

Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...

Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...

Features: The Berkley Gulp! 3 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-fish...

Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...

Features: The Freeloader™ is a versatile US-designed pintail bait that excels as a trailer on bladed jigs or spinnerbaits, delivering lifelike acti...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Strike King Mr. Crappie Lightning Shad are the product of Strike King's collaboration with Wally Marshall that produces a bait that ...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: Z-Man DarterZ are 6 inch segmented soft jerkbaits. Designed by veteran inshore saltwater angler Captain C.A. Richardson to mimic slender ...

Features: The all new X-Zone 4.5 Inch Rally Shad was designed in conjunction with Elite Series Pro Cooper Gallant to produce big bites all day lon...

Features: Soft, Silent Lipless Performer: The Power® Vibe is a soft, silent, lipless bait designed for year-round use with a fast sink rate, strong...

Features: The Lunkerhunt Bento Bait is a fork-tail soft plastic jerkbait. Lively tapered split fork-tail, holographic core, and anatomically correc...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Berkley PowerBait MaxScent Flatnose Jerk Shad is a 5 inch soft plastic minnow-shaped bait that can be used as a jerkbait or a drop s...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Rocker from G-Ratt Baits is a versatile soft plastic bait designed to mimic natural movement and trigger aggressive strikes. Crafted ...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Berkley Gulp! 1 Inch Mini Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out...

Features: The Strike King® Pinger Minnow features a split-tail design that produces a 180° rolling action, mimicking natural baitfish movements to ...

Features: The Jackall Bounty Fish Soft Jerkbait is designed for fishing over cover with its unique walk-the-dog style action, offering a topwater ...

Features: Kalin's Sizmic Jerk Minnow Jr. is a 4 inch soft plastic jerkbait. Mimics a wide-range of common baitfish forage; appeals to a wide range ...

Features: The LIVETARGET Ghost Tail Minnow Dropshot Bait is a realistic looking soft plastic drop shot bait made with ICT technology. Anatomically ...

Features: The Berkley PowerBait Saltwater Bonga Shad offers a lifelike baitfish profile in a unique jerkbait design! Features a triangular cross-s...

Chatter Your Way to Big Bass! The Z-Man Jack Hammer Chatterbait & Gary Yamamoto Zako Swimbait Combo is a custom-curated pairing by the Discount...