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Top Brands
Fishing Baits & Lures
Fishing baits and lures are one of the most essential parts of fishing. Fish generally don't go biting at hooks for nothing, and here at Discount Tackle we carry a wide range of fishing baits and lures at incredible prices to help you get bit, for less.
While our product selection has an emphasis on bass fishing baits and lures, we are constantly growing our selection and are proud to offer a growing range of freshwater bait and tackle for species such trout, walleye, salmon, steelhead, panfish, pike, musky, and catfish as well as saltwater species like striper, redfish, dorado, tuna, and more!
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Z-Man Mulletron LT Fast Sink 6 Inch
$14.99$12.74Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...
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Gary Yamamoto 4 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$7.99$7.19Features: The Gary Yamamoto Swim Senko is an exciting, 4 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Bass Mafia Daingerous Swimbait (Loaded) - 6 Inch
from $14.99from $13.49Features: Introducing the cutting edge Bass Mafia Daingerous 6 Inch Swimbait, a collaborative creation with professional angler Chris Zaldain, des...
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Geecrack Bellows Gill Swimmer Paddle Tail Swimbait - 4.2 Inch
$11.99Features: The Geecrack Bellows Gill Swimmer Paddle Tail Swimbait is an evolved version of the popular Bellows Gill profile! Featuring a paddle tai...
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Big Bite Baits Suicide Shad 5 inch Paddle Tail Swimbait 4 pack
$6.99Features: The Big Bite Baits Suicide Shad is an unrigged, 5 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Packag...
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Storm 360GT Rigged Searchbait 5 1/2 inch Swimbait 3 pack
from $7.29from $6.20The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Megabass Hazedong Shad 4.2 inch Paddle Tail Swimbait
$9.99Features: The Megabass Hazedong Shad is a 4.2 inch soft plastic paddle tail swimbait. Feverish tail action that drives bass wild. Bubble eyes also...
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Missile Baits Spunk Shad 5.5 Inch 6pk
$6.19$5.88Features: The Missile Baits Spunk Shad 5.5 Inch is a pintail swimbait with a ribbed body that exhibits an enticing shimmy, making it ideal for var...
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NetBait Finiki Sonix Glide Trailer - 3 Inch
$5.99$5.09Features: The NetBait Finiki Sonix Glide Trailer is a 3-inch soft bait designed to mimic small baitfish, ideal for finesse fishing and enticing bit...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$7.99$7.19Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Keitech Fat Swing Impact 7.8 inch Soft Paddle Tail Swimbait
from $10.49Features: The Keitech Fat Swing Impact 7.8 inch is a large, ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-to...
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YUM Forward Facing Sonar Minnow - 4 Inch
$3.99Features: The all new YUM Forward Facing Sonar 4 Inch Minnow was designed in conjunction with Bass Master Classic Champion Jason Christie to pair p...
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Strike King Shadalicious 5 1/2 inch Paddle Tail Swimbait
from $12.99from $11.04The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...
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Lunkerhunt Swim Bento Soft Paddle Tail Swimbait
$7.99$6.79Features: The Lunkerhunt Swim Bento is a soft plastic paddle tail swimbait. Swimming sibling of the ICAST award-winning Bento Minnow soft jerkbait...
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Bass Mafia Daingerous Swimbait (Unloaded)
$13.99$12.59Features: Introducing the cutting edge Bass Mafia Daingerous Swimbait, a collaborative creation with professional angler Chris Zaldain, designed to...
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Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
$6.99$6.29Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Bobby Garland Slab Dockt'R 2 1/2 inch Soft Plastic Swimbait 12 pack
$4.49$3.82Features: The Bobby Garland Slab Dockt'R 2 1/2 inch is a larger profile (as far as crappie baits go) soft plastic bait. This crappie bait is bulke...
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Jackall Rhythm Wave Soft Paddle Tail Swimbait
$6.99$6.64Features: Rhythm Wave Soft Paddle Tail Swimbait is a 2.8-inch, 3.8-inch, 4.8-inch, or a 5.8-inch soft paddle tail swimbait. Keel-shaped body and s...
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Gary Yamamoto 3.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
from $7.49from $6.74Features: Hybrid Design: Merges the Senko's subtle action with the vibration of a paddletail swimbait. Lifelike Movement: Unique tail creates a ...
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Big Bite Baits Suicide Shad Buzzbait
$7.69Features: The Big Bite Baits Suicide Shad Buzzbait is a skirtless buzz bait with a pre-rigged Suicide Shad paddle tail swimbait. Oversize buzz bla...
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Big Bite Baits Suicide Shad 3 1/2 inch Paddle Tail Swimbait 5 pack
$6.99Features: The Big Bite Baits Suicide Shad is an unrigged, 3 1/2 inch paddle tail swimbait. Slender body, thin tail section, and big paddle tail. Pa...
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Reaction Innovations 3.65 Inch Shiver Shot 10pk
$5.75Features: The Reaction Innovations 3.65 inch Shiver Shot is a patented finesse fishing option with outstanding performance from the team at Reacti...
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Geecrack Revival Shad Swimbait - 5 Inch
$9.99Features: The all new Geecrack 5 Inch Revival Shad is a Deadly Shad Imitator that has been extensively tested on Lake Biwa in Japan and proven its...
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Berkley PowerBait Drip Swimmer - 3 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 3 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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G-Ratt Weedless Executioner Swimbait - 7 Inch
$15.99$13.59Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...
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Storm 360GT Rigged Searchbait 4 1/2 inch Swimbait 3 pack
$7.99$6.79The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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YUM Pulse Paddle Tail Swimbait - 4.5 Inch
from $4.49Features: The YUM Pulse 4.5 Inch Paddle Tail Swimbait is a vicious addition to the Paddle Tail Swimbait World of baits that is sure to attract big...
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Optimum Opti Shad Swimbait
from $5.50Features: The innovative Optimum Opti Shad Swimbait is a soft swim bait with a unique center bulge, setting it apart from other shad tail style lur...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
$7.99$6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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River2Sea Rig Walker 120 Paddle Tail Swimbait
$7.49Features: The River2Sea Rig Walker 120 is a 4.75 inch paddletail swimbait. The Rig Walker 120 comes pre-rigged and is ready to hook up to any umbr...
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River2Sea Rig Walker 100 Paddle Tail Swimbait
$7.49Features: The River2Sea Rig Walker 100 is a 4 inch paddletail swimbait. The Rig Walker 100 comes pre-rigged and is ready to hook up to any umb...
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Storm WildEye Swim Shad 9 inch Paddle Tail Swimbait
$15.99$13.59Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a large, 9 inch shad-imitating soft paddle tail swimbait. Shad baitfish profile. Holo...
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Jackall Revoltage RV-Drift Fry Soft Plastic Minnow - 4 Inch
$15.99$15.19Features: The all new Jackall Revoltage 4 Inch RV-Drift Fry Minnow is truly one of a kind and was essential to Kyoya Fujita's win for the 2024 Bas...
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Megabass Magdraft Freestyle 6 inch Un-Rigged Soft Swimbait 2 pack
$17.99Features: The Megabass Magdraft Freestyle is 6 inch, unrigged version of the Megabass Magdraft 6 inch soft swimbait. Expands on the big bass catch...
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Strike King KVD Swim'N Caffeine Shad 5 inch Paddle Tail Swimbait 7 pack
from $6.99from $5.94The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Big Bite Baits Saltwater Suicide Shad Swimbaits
$6.99Features: Big Bite Bait Saltwater Suicide Shad Swimbaits are new saltwater versions of the Suicide Shad Paddle Tail Swimbaits. Slender body, thin ...
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Missile Baits Shockwave Soft Plastic Paddle Tail Swimbait
$4.69$4.46The Missile Baits Shockwave is a soft plastic paddle tail swimbait available in two sizes: 4 1/4 inch (5 pack) and 3 1/2 inch (8 pack). The larger ...
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Megabass Magdraft 8 inch Soft Swimbait
$29.99MAGDRAFT features a soft plastic body designed for a thumping tail action that travels through the body, giving the head a subtle side-to-side...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $6.99from $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Zoom Uni Toad Paddle Tail Swimbait - 5 Pack
$7.49Features: The Uni Toad is a versatile swimming bait that combines power and finesse, designed to attract bass when they need a fresh, unique look i...
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Gambler FF Series Min-O Split Tail Swimbait - 3 Inch
$5.99Features: The all new Gambler FF Series 3 Inch Min-O Split Tail Swimbait is purpose built to expand the utility of your Forward Facing Sonar Syste...
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Strike King Squadron Umbrella Rig Swimbait Kit
$13.99$11.89Features: The Strike King Squadron Umbrella Rig Kit contains everything you need to rig up your favorite 5 arm umbrella rig (aka Alabama rig or A-...
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Optimum Boom Boom Line Thru Swimbait
$8.99Features: The Optimum Boom Boom Line Thru Swimbait combines elements from Optimum's BLT series and the Boom Boom Swimbait, resulting in an impressi...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Storm 360GT Rigged Searchbait 3 1/2 inch Swimbait 3 pack
$7.49$6.37The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Geecrack Jack Master Paddle Tail Swimbait - 2.8 Inch
$9.99Features: The Geecrack Jack Master is a brand-new addition to the Paddle Tail Swimbait lineup, offering anglers versatility and effectiveness in t...
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Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$7.99$7.19Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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