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- Geecrack
- Great Lakes Finesse
- HIDEUP
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- Keitech
- LIVETARGET
- Lunkerhunt
- Megabass
- Missile Baits
- Mule Fishing Supply Co.
- NetBait
- Nomad Design Freshwater
- Optimum Baits
- Rapala Crush City
- Reaction Innovations
- River2Sea
- Savage Gear
- SPRO
- Storm
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- Xzone
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- Zoom
Fishing Baits & Lures
Fishing baits and lures are one of the most essential parts of fishing. Fish generally don't go biting at hooks for nothing, and here at Discount Tackle we carry a wide range of fishing baits and lures at incredible prices to help you get bit, for less.
While our product selection has an emphasis on bass fishing baits and lures, we are constantly growing our selection and are proud to offer a growing range of freshwater bait and tackle for species such trout, walleye, salmon, steelhead, panfish, pike, musky, and catfish as well as saltwater species like striper, redfish, dorado, tuna, and more!
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Z-Man MinnowZ 3 inch Soft Plastic Paddle Tail Swimbait 6 pack
$5.49$4.674.94 / 5.0
191 Reviews
Features: Z-Man MinnowZ are 3 inch soft plastic paddle tail baits that mimic live minnows better than any other soft bait. Unparalleled softness, ...
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Z-Man DieZel MinnowZ 4 inch Soft Paddle Tail Swimbait 5 pack
from $4.99from $4.244.94 / 5.0
176 Reviews
Features: Z-Man DieZel MinnowZ are 4 inch soft plastic paddle swimbaits. Lifelike swimming actions at all retrieve speeds. Molded in hook slot and...
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Zoom Swimmin' Super Fluke Paddle Tail Swimbait Albino - 5 Inch BLOWOUT
$6.49$2.495.0 / 5.0
1 Review
Features: The Zoom Super Fluke Paddle Tail is a 5-inch soft plastic baitfish imitator designed to deliver strong vibrations and realistic swimming...
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Z-Man Swag LT Swimbait - 5 Inch
$15.99$13.595.0 / 5.0
5 Reviews
Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...
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Z-Man DieZel MinnowZ 5 inch Paddle Tail Swimbait 4 pack
from $6.49from $5.524.97 / 5.0
76 Reviews
Features: The Z-Man 5 inch DieZel MinnowZ are super durable, mid-to-large size paddle tail swimbaits. 10X Tough ElaZtech® construction for extreme...
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Berkley PowerBait Chop Block - 6 Inch
$15.99$14.395.0 / 5.0
4 Reviews
Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Z-Man Slim SwimZ 2 1/2 inch Soft Plastic Paddle Tail Swimbait 8 pack
$5.49$4.674.9 / 5.0
48 Reviews
Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, ...
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Keitech Fat Swing Impact 3.3 inch Soft Paddle Tail Swimbait
from $5.994.85 / 5.0
26 Reviews
The Keitech Fat Swing Impact 3.3 inch is a small, ribbed, finesse paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-ton...
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Rapala Crush City 4.25 Inch Freeloader - 6 Pack
$6.99$6.294.94 / 5.0
36 Reviews
Features: The all new Rapala Crush City 4.25 Inch Freeloader was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide...
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Gary Yamamoto 4 Inch Zako Soft Plastic Swimbait - 6 Pack
$6.99$6.294.93 / 5.0
56 Reviews
Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...
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Z-Man Swag LT Swimbait - 6 Inch
$17.99$15.295.0 / 5.0
2 Reviews
Features: The SWAG LT Swimbait delivers a wide, stable swim action, designed to attract strikes with lifelike movement and versatility for both dor...
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Keitech Fat Swing Impact 3.8 inch Soft Paddle Tail Swimbait
from $6.494.8 / 5.0
45 Reviews
The Keitech Fat Swing Impact 3.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process...
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Keitech Easy Shiner 2 inch Soft Paddle Tail Swimbait
from $5.495.0 / 5.0
28 Reviews
Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Keitech Easy Shiner 3 inch Soft Paddle Tail Swimbait
from $5.494.91 / 5.0
33 Reviews
Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Strike King Rage Swimmer Soft Paddle Tail Swimbaits
$7.99$6.794.8 / 5.0
49 Reviews
Features: The Strike King Rage Swimmer is a soft plastic paddle tail swimbait designed to provoke immediate strikes with its ingenious design. Thi...
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Keitech Easy Shiner 4 inch Paddle Tail Swimbait
from $5.494.94 / 5.0
33 Reviews
Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Z-Man Chattershad Soft Plastic Trailer - 3.5 Inch
$5.49$4.675.0 / 5.0
8 Reviews
Features: The all new Z-Man 3.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Keitech Fat Swing Impact 2.8 inch Soft Paddle Tail Swimbait
from $6.494.77 / 5.0
47 Reviews
The Keitech Fat Swing Impact 2.8 inch is a small, ribbed, finesse paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-ton...
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Berkley PowerBait Chop Block - 8 Inch
$24.99$22.49Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Megabass Magdraft Freestyle 5 inch Un-Rigged Soft Swimbait 2 pack
$14.99Features: Premium swimbait designed for big bass, delivering the same hard-thumping tail action and head-shake as the original MAGDRAFT with enhan...
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Megabass Magdraft Pre-Rigged Soft Plastic Swimbait - 5 Inch
$14.995.0 / 5.0
4 Reviews
Features: The all new Megabass 5 Inch Magdraft Pre-Rigged Soft Plastic Swimbait is finally here straight from Japan and is ready to take on your l...
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Z-Man Diezel Kickerz 3.25 Inch - 5 Pack
$6.99$5.945.0 / 5.0
1 Review
Features: The DieZel KickerZ is a premium inshore soft bait designed to entice finicky species like tarpon, redfish, speckled trout, and snook with...
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Z-Man Scented PaddlerZ 4 inch Soft Paddle Tail Swimbait
from $5.49from $4.674.94 / 5.0
34 Reviews
Features: The Z-Man Scented PaddlerZ are attractant-laced, 4 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Gary Yamamoto Zako 3 inch Soft Plastic Swimbait - 8 Pack
$5.99$5.395.0 / 5.0
15 Reviews
Features: The 3 inch Zako is Gary Yamamoto's answer to anglers using smaller bladed baits--now you need a smaller blade bait trailer: the Yamamoto...
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Z-Man ElaZtech Swimmin' Trout Trick Soft Paddle Tail Swimbait 6 pack
from $6.49from $5.524.91 / 5.0
23 Reviews
Features: The Z-Man Swimmin' Trout Trick is a 3 1/2 inch soft plastic paddle tail version of the Trout Trick soft jerkbait. Legendary Trout Trick ...
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Storm WildEye Swim Shad Paddle Tail Swimbait 3 pack
from $6.49from $5.524.84 / 5.0
37 Reviews
Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a 3 pack of shad-imitating soft paddle tail swimbaits. Holographic swimming flash fo...
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Gambler Little EZ 3 3/4 inch Segmented Paddle Tail Swimbait
$4.795.0 / 5.0
10 Reviews
Features: The Gambler Little EZ is a 3 3/4 inch soft plastic paddle tail swimbait with a segmented body. Smallest member of the family of Gambler E...
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Z-Man Chattershad Soft Plastic Trailer - 4.5 Inch
$5.49$4.675.0 / 5.0
6 Reviews
Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Z-Man Gobius Swimbait - 3 Inch
$6.99$5.944.69 / 5.0
26 Reviews
Features: The all new Z-Man Gobius Swimbait is a high quality bait made to last, and made to catch! Made from durable 10x Tough ElaZtech material,...
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Keitech Fat Swing Impact 4.8 inch Paddle Tail Swimbait
from $6.994.88 / 5.0
17 Reviews
The Keitech Fat Swing Impact 4.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process....
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
$6.99$5.945.0 / 5.0
3 Reviews
Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Xzone Pro Series Swammer Paddle Tail Swimbait
from $5.99from $5.095.0 / 5.0
15 Reviews
Features: The Xzone Pro Series Swammer is a series of soft plastic paddle tail swimbaits. Ribbed sides and a specialized 3D paddle tail that work ...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
$6.49$5.525.0 / 5.0
3 Reviews
Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Gary Yamamoto Zako Slim Swimbait - 3.5 Inch
$6.99$6.29Features: The all new Gary Yamamoto Zako Slim Swimbait takes what you already knew and loved about the Zako but puts it on a diet and gives it a wh...
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Bobby Garland Slab Hunt'R 2 1/4 inch Swim Tail Soft Plastic 10 pack
$3.99$3.395.0 / 5.0
7 Reviews
Features: The Bobby Garland Slab Hunt'R is a 2 1/4 inch swim tail soft plastic for crappie and other panfish. Large minnow profile and an easy swim...
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Megabass Dark Sleeper Soft Body Swimbait - 3 Inch
$8.994.83 / 5.0
76 Reviews
Features: The Megabass Dark Sleeper 3 Inch Soft Body Swimbait is a Deep Running Goby Styled imitation that is perfect for a wide variety of techni...
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Reaction Innovations Little Dipper 3 1/2 inch Soft Paddle Tail Swimbait 9 pack
from $6.255.0 / 5.0
12 Reviews
Features: The Reaction Innovations Little Dipper is a 3 1/2 inch soft paddle tail swimbait. Highly versatile and can be used weighted, weightless...
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Gambler Big EZ 5 inch Segmented Paddle Tail Swimbait
$4.894.87 / 5.0
15 Reviews
Features: The Gambler Big EZ is a 5 inch soft plastic paddle tail swimbait with a segmented body. Largest member of the family of Gambler EZ Swimb...
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Z-Man Mulletron Line Through Swimbait
from $10.99from $9.344.88 / 5.0
16 Reviews
Features: The Z-Man Mulletron Line Through Swimbait is an innovative Swimbait designed for saltwater gamefish with exceptional durability and life...
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Z-Man DieZel MinnowZ 7 inch Paddle Tail Swimbait 3 pack
from $8.99from $7.644.94 / 5.0
32 Reviews
Features: The Z-Man DieZel MinnowZ Paddle Tail Swimbait are 7 inch large paddle tail swimbaits. 10X Tough ElaZtech® construction for extreme durab...
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Berkley Powerbait Nessie Soft Plastic Glide Bait
from $10.99from $9.894.82 / 5.0
11 Reviews
Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Reaction Innovations Skinny Dipper 5 inch Soft Paddle Tail Swimbait 7 pack
$6.255.0 / 5.0
18 Reviews
Features: Reaction Innovations Skinny Dipper is a 5 inch paddle tail swimbait that's perfect for fishing in both open water and the weeds. Durable...
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Keitech Swing Impact 4 inch Paddle Tail Swimbait
from $5.495.0 / 5.0
16 Reviews
Features: The Keitech Swing Impact 4 inch is a ribbed paddle tail swimbait. Remarkable natural swimming action. Strong squid scent (except for Fre...
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Mule Fishing Donkey Tail Jr. 1.6 inch Paddle Tail Swimbait 12 pack
$5.495.0 / 5.0
8 Reviews
Features: The Mule Fishing Donkey Tail Jr. is a tiny, 1.6 inch soft plastic paddle tail swimbait. Petite baitfish profile perfect for catching a w...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
from $7.49from $6.374.75 / 5.0
8 Reviews
Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Z-Man Scented PaddlerZ 5 inch Soft Paddle Tail Swimbait
from $5.49from $4.675.0 / 5.0
26 Reviews
Features: The Z-Man Scented PaddlerZ are attractant-laced, 5 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Z-Man TRD GobyZ - 6 Pack
$5.49$4.674.73 / 5.0
11 Reviews
Features: The all new Z-Man TRD GobyZ is an ultra realistic soft plastic Ned Rig sized Swimbait designed to be a hyper realistic imitation of a gob...
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Megabass Dark Sleeper Soft Body Swimbait - 4.5 Inch
$11.99Features: The Dark Sleeper is a bottom-targeting swimbait built for realism and natural paddle-tail action, enticing strikes from fish holding tigh...
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