Fishing Baits & Lures

Features: The Lunker Hunt Pre-Rigged Finesse Swimbait is a 3 inch ribbed-body soft plastic paddle tail swimbait pre-rigged on a 1/4 ounce mushroom...

Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...

Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...

Features: The Berkley Saltwater PowerBait® CullShad represents the next generation of paddletail soft baits designed for inshore saltwater fishing...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The G-Ratt Baits Thin Swim 3 Inch Soft Plastic Baitfish is a fascinating addition to the G-Ratt lineup ready catch you some monsters! Th...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Features: The SPRO Pocket Tail Minnow Paddletail Swimbait is a 3.75 inch pocket tail-paddletail minnow. High-quality Japanese plastic, infused wit...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Northland Tackle Eye-Candy Paddle Shad introduces a game-changing approach to Walleye fishing with its innovative design and composit...

Swing For An Impact! The Keitech 3.8 Inch Fat Swing Impact & VMC Boxer Swimbait Jighead Combo is specially curated by our Discount Tackle Staf...

Perfect For Both Freshwater & Saltwater! The Z-Man 4 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

Swim Jig Magic Made Simple! The Xzone Pro Series Swammer & Core Tackle Swim Jig Combo is a Discount Tackle custom-curated kit designed to help ...

Features: The Savage Gear 3D Real Trout Swimbait Soft Body Swimbait is a lure that serves ultra-realism with its hyper-realistic design. Based on ...

The Strike King KVD Swim-N-Shiner 4 inch Paddle Tail Swimbait  is Kevin VanDam's favorite "Perfect Plastic" product! Features the Coffee Scent tec...

Features: The Z-Man Micro Finesse Terminal Tackle Kit is an all-in-one rigging solution for Micro Finesse Plastics like the Micro GOAT, Tiny Tickl...

Features: The Lunkerhunt Fetch is a 4 1/2 inch soft plastic paddle tail swimbait developed by FLW Tour pro angler Matt Arey. Pro-grade swimbait tha...