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Fishing Baits & Lures
Fishing baits and lures are one of the most essential parts of fishing. Fish generally don't go biting at hooks for nothing, and here at Discount Tackle we carry a wide range of fishing baits and lures at incredible prices to help you get bit, for less.
While our product selection has an emphasis on bass fishing baits and lures, we are constantly growing our selection and are proud to offer a growing range of freshwater bait and tackle for species such trout, walleye, salmon, steelhead, panfish, pike, musky, and catfish as well as saltwater species like striper, redfish, dorado, tuna, and more!
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Z-Man MinnowZ 3 inch Soft Plastic Paddle Tail Swimbait 6 pack
$5.49$4.674.94 / 5.0
191 Reviews
Features: Z-Man MinnowZ are 3 inch soft plastic paddle tail baits that mimic live minnows better than any other soft bait. Unparalleled softness, ...
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Z-Man ChatterBait Jack Hammer - 3/8 oz.
$19.99$16.994.97 / 5.0
190 Reviews
Features: The Z-Man ChatterBait Jack Hammer 3/8 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary Ja...
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Z-Man DieZel MinnowZ 4 inch Soft Paddle Tail Swimbait 5 pack
from $4.99from $4.244.94 / 5.0
176 Reviews
Features: Z-Man DieZel MinnowZ are 4 inch soft plastic paddle swimbaits. Lifelike swimming actions at all retrieve speeds. Molded in hook slot and...
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Z-Man NedlockZ EWG Wide Gap Ned Rig Jigheads 4 pack
$8.49$7.224.93 / 5.0
46 Reviews
Features: Z-Man NedlockZ EWG Jigheads are Ned rig jig heads built around wide-gap hooks for easy weedless rigging. Builds off the success of the m...
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Z-Man DieZel MinnowZ 5 inch Paddle Tail Swimbait 4 pack
from $6.49from $5.524.97 / 5.0
76 Reviews
Features: The Z-Man 5 inch DieZel MinnowZ are super durable, mid-to-large size paddle tail swimbaits. 10X Tough ElaZtech® construction for extreme...
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Z-Man Scented Jerk ShadZ 5 inch Soft Plastic Jerkbait 5 pack
$5.99$5.094.97 / 5.0
39 Reviews
Features: The Z-Man Scented Jerk ShadZ are a 5 inch, super-lifelike, salt-impregnated soft jerkbaits. Impregnated with extra salt for slower sinki...
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Yo-Zuri 3D Inshore Slow Sinking 3 1/2 inch Twitchbait
$9.99$6.995.0 / 5.0
21 Reviews
Features: The Yo-Zuri 3D Inshore Twitchbait 90 is a 3/12 inch, 9/16 ounce slow sinking lipless hard bait with excellent balance for quick starting...
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Z-Man Slim SwimZ 2 1/2 inch Soft Plastic Paddle Tail Swimbait 8 pack
$5.49$4.674.9 / 5.0
48 Reviews
Features: The Z-Man Slim SwimZ are downsized, 2 1/2 inch soft plastic ElaZtech swimbaits. 10x Tough ElaZtech construction for extreme durability, ...
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Z-Man Scented Jerk ShadZ 4 inch Soft Plastic Jerkbait 5 pack
$5.99$5.095.0 / 5.0
37 Reviews
Features: The Z-Man Scented Jerk ShadZ is 4 inch soft jerkbait that produces life-like action in the water. 10X Tough ElaZtech construction for ex...
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Z-Man TRD TicklerZ 2 3/4 inch Ned Rig Bait 8 pack
$5.49$4.674.91 / 5.0
65 Reviews
Features: The Z-Man TRD TicklerZ Ned Rig Bait are small, 2 3/4 inch, tube-like Ned rig baits with tentacle skirts. Thick body makes for easy riggi...
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Keitech Fat Swing Impact 3.3 inch Soft Paddle Tail Swimbait
from $5.994.85 / 5.0
26 Reviews
The Keitech Fat Swing Impact 3.3 inch is a small, ribbed, finesse paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-ton...
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Yo-Zuri 3DB Crank 1.5 Shallow Squarebill Crankbait
$8.99$6.294.94 / 5.0
48 Reviews
Features: The Yo-Zuri 3DB Crank 1.5 Squarebill is a 2 3/8 inch, 1/2 ounce shallow squarebill crankbait. Runs between 3 to 5 feet and exhibits the ...
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Yo-Zuri 3D Inshore Fingerling 70mm - 2.75 Inch
$9.99$6.994.94 / 5.0
16 Reviews
Features: The Yo-Zuri 3D Inshore 70mm Fingerling is a suspending minnow designed for shallow saltwater fishing, offering tight wobble and darting ...
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Yo-Zuri 3D Inshore Slow Sinking 4 3/8 inch Twitchbait
$9.99$6.994.94 / 5.0
18 Reviews
Features: The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 4 3/8 inch, 1 ounce twitchbait lipless hard lure designed for targeting inshore saltw...
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Z-Man Texas Eye Articulated Jigheads 3 pack
$7.99$6.794.89 / 5.0
46 Reviews
Features: The Z-Man Texas Eye Jigheads are articulated jig heads. Swinging hook design allows for maximum bait action and easy weedless rigging. V...
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Gary Yamamoto 4 Inch Zako Soft Plastic Swimbait - 6 Pack
$6.99$6.294.93 / 5.0
56 Reviews
Features: The Gary Yamamoto Zako is a 4 inch swimbait/soft jerkbait with a tight tail swimming action. Ribbed body, deep-belly profile, and segmen...
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Yo-Zuri 3D Inshore TopKnock Pencil Topwater Walker 100mm - 4 Inch
$9.99$6.994.95 / 5.0
19 Reviews
Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99$6.994.94 / 5.0
17 Reviews
Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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Keitech Fat Swing Impact 3.8 inch Soft Paddle Tail Swimbait
from $6.494.8 / 5.0
45 Reviews
The Keitech Fat Swing Impact 3.8 inch is a ribbed, paddle tail swimbait that redefines swimbait performance. Custom Keitech 2-tone color process...
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Z-Man EZ ShrimpZ 3 1/2 inch Unrigged 4 pack
$6.99$5.945.0 / 5.0
24 Reviews
Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch shrimp imitation baits. Segmented body for lifelike action and movement. Thin, short ...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99$6.995.0 / 5.0
9 Reviews
Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Z-Man Hula StickZ 4 inch Skirted Soft Stickbait
$5.49$4.674.98 / 5.0
44 Reviews
Features: The Z-Man Hula StickZ are 4 inch soft stickbaits made from Z-Man's super durable ElaZtech plastic material. Salt-impregnated, 10X Tou...
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Z-Man HeadlockZ HD Swim Jigheads
from $9.99from $8.495.0 / 5.0
43 Reviews
Features: Split keeper design is easy to rig with ElaZtech plastics and locks soft baits in place securely. Built on custom heavy-duty, super-s...
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Z-Man Scented Jerk ShadZ 7 inch Soft Plastic Jerkbait 4 pack
$6.49$5.525.0 / 5.0
13 Reviews
Features: The Z-Man Scented Jerk ShadZ is 7 inch soft jerkbait that produces life-like action in the water. 10X Tough ElaZtech construction for ex...
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Strike King Rage Swimmer Soft Paddle Tail Swimbaits
$7.99$6.794.8 / 5.0
49 Reviews
Features: The Strike King Rage Swimmer is a soft plastic paddle tail swimbait designed to provoke immediate strikes with its ingenious design. Thi...
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Yo-Zuri 3D Inshore Slow Sinking 5 1/4 inch Twitchbait
$11.99$8.394.81 / 5.0
21 Reviews
Features: The Yo-Zuri 3D Inshore Slow Sinking Twitchbait is a 5 1/4 inch, 1 3/4 ounce slow sinking, twitching lipless hard bait with excellent bala...
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Z-Man Pro BulletZ Jig Head 3 pack
$7.29$6.204.77 / 5.0
22 Reviews
Features: Z-Man Pro BulletZ are Z-Man's new upgraded version of their Finesse BulletZ Jigheads, a unique take on a Texas rig weighted wide gap hoo...
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Keitech Easy Shiner 4 inch Paddle Tail Swimbait
from $5.494.94 / 5.0
33 Reviews
Features: The Keitech Easy Shiner is a soft plastic paddle tail swimbait that combines the body shape of the Keitech Shad Impact and paddle tail o...
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Z-Man StreakZ Soft Jerkbait
$5.49$4.674.91 / 5.0
33 Reviews
Features: The Z-Man StreakZ are Fluke-style soft plastic jerkbaits. Outlasts other fluke-style baits thanks to 10X Tough ElaZtech construction. Ex...
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Z-Man Redfish Eye Jigheads 3 pack
$6.49$5.524.9 / 5.0
41 Reviews
Features: Z-Man Redfish Eye Jigheads have oversized 3D eyes to present a more prominent target for gamefish. Dual super-sharp baitkeeper spikes ho...
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Z-Man Trout Eye 1/4 oz. Jighead 3 pack
$5.99$5.095.0 / 5.0
20 Reviews
Features: Z-Man Trout Eye Jigheads are 1/4 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Z-Man StreakZ Curly TailZ 4 inch Soft Plastic Grub 5 pack
$5.49$4.675.0 / 5.0
25 Reviews
Features: The Z-Man StreakZ Curly TailZ are durable 4 inch curly tail grubs that can be fished in variety of manners. 10X Tough ElaZtech construct...
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Z-Man Scented PaddlerZ 4 inch Soft Paddle Tail Swimbait
from $5.49from $4.674.94 / 5.0
34 Reviews
Features: The Z-Man Scented PaddlerZ are attractant-laced, 4 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Strike King Redfish Magic Saltwater Flats Jig Head 3 pack
$5.49$4.675.0 / 5.0
12 Reviews
Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock sof...
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Z-Man Pro ShroomZ Jigheads 4 pack
$5.99$5.094.88 / 5.0
25 Reviews
Features: The Z-Man Pro ShroomZ Jigheads are Ned rig jigheads made with larger 2/0 hooks and are available in heavier weights than the standard Fi...
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VMC ILS InLine Single Hook 4X
from $5.49from $4.675.0 / 5.0
11 Reviews
Features: The VMC InLine Single Hook 4X is a 4-times extra-strong inline single hook designed to be a replacement hook for larger saltwater lures....
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Berkley Choppo 75/90/105/120 Topwater Prop Lure
$14.99$13.494.9 / 5.0
94 Reviews
Features: The Berkley Choppo is a plopper-style topwater lure designed for bass and other surface feeding sportfish. Easy to use topwater lure, wi...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
$8.99$6.294.7 / 5.0
10 Reviews
Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Z-Man ChinlockZ SWS Weighted Swimbait Hooks
from $9.49from $8.074.91 / 5.0
35 Reviews
Features: Weighted swimbait hooks designed for big fish applications in fresh- or saltwater applications. Molded keeper holds soft baits securely ...
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Strike King Thunder Cricket Vibrating Swim Jig
from $12.99from $11.044.81 / 5.0
53 Reviews
Features: The Strike King Thunder Cricket is a new bladed/vibrating swim jig from Strike King. Utilizes the same design employed in Z-Man's infamo...
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VMC Hybrid Swimbait Jig
$5.99$5.095.0 / 5.0
18 Reviews
Features: The VMC Hybrid Swimbait Jig is a swimbait jighead that utilizes a wider gap and hybrid bend to improve hook sets and bolster overall hoo...
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VMC Boxer Jig Swimbait Jighead
from $6.99from $5.944.88 / 5.0
17 Reviews
Features: The VMC Boxer Jig Swimbait Jighead is a boxing glove-style swimbait jighead with a round bend hook ideal for jigging or swimming swimbai...
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Z-Man DieZel ChatterBait Skirtless Vibrating Jighead 1/4 oz.
$7.99$6.795.0 / 5.0
33 Reviews
Features: The Z-Man DieZel Chatterbait is a 1/4 ounce, skirtless ChatterBait (aka bladed jig/vibrating jig). Pre-rigged with a 4 inch DieZel Minno...
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Z-Man NedlockZ HD Jigheads 5 pack
$8.49$7.224.9 / 5.0
20 Reviews
Features: The Z-Man NedlockZ HD Jigs feature a signature mushroom-shaped head preferred by finesse enthusiasts and Ned riggers everywhere. Heavy-d...
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Z-Man SlingbladeZ Double Willow Spinnerbait
$9.99$8.494.92 / 5.0
13 Reviews
Features: The Z-Man SlingbladeZ Double Willow Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with low...
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Z-Man ElaZtech Swimmin' Trout Trick Soft Paddle Tail Swimbait 6 pack
from $6.49from $5.524.91 / 5.0
23 Reviews
Features: The Z-Man Swimmin' Trout Trick is a 3 1/2 inch soft plastic paddle tail version of the Trout Trick soft jerkbait. Legendary Trout Trick ...
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Storm WildEye Swim Shad Paddle Tail Swimbait 3 pack
from $6.49from $5.524.84 / 5.0
37 Reviews
Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a 3 pack of shad-imitating soft paddle tail swimbaits. Holographic swimming flash fo...
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SPRO Flappin' Frog 65 Hollow Body Topwater Paddle Leg Frog
$13.99$11.894.74 / 5.0
27 Reviews
Features: The SPRO Flappin' Frog 65 is a 2 1/2 inch, 5/8 ounce hollow body topwater frog with paddle legs that create a buzzing/kicking action. Cr...
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