Fishing Baits & Lures

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...

The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...

See our other listings for these options: Style Length Weight Sink Rate Floating 6" (15 cm) 2 oz. (57 g) Floating Slow Sink 6" (15 cm) 2.25...

Features: The Lunkerhunt Gambit is a 4 1/2 inch, 5/8 ounce soft body swimbait with a unique weedless design and segmented body. Hollow body simila...

Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...

Features: The Executioner is a premium soft bait designed in collaboration with Gary Collins (GCJ Baits) & G-Ratt Baits, built to deliver a lif...

The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...

Features: The Strike King Final Copy Swimbait is a versatile, high-performing lure designed for lifelike action and consistent strikes in a variety...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The all new LIVETARGET Unrigged 5.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

Features: Geecrack Bellows Shad 3.8 Free Rig Kit has the bait and terminal tackle to rig the slimmer Bellows Shad for the productive Free Rig tech...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The all new LIVETARGET Unrigged 3.3 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Hover Stroll Your Way to Suspended Giants! The Missile Baits Spunk Shad Ultimate Hover Strolling Combo is a custom-curated kit by the Discount Tack...

Features: The G-Ratt Baits Executioner 6 Inch Weedless Swimbait offers incredible swimming action with ultra realistic details! Large 3D eyes and ...

See our other listings for these options:  Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) Fa...

Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...

Features: The all new G-Ratt Baits Executioner Top Hook Swimbaits offer incredible swimming action with ultra realistic details! Large 3D eyes and...

Features: Geecrack Bellows Gill 3.8 Inch Floating Free Rig Kit has the bait and terminal tackle to rig the Bellows Gill for the productive Free Ri...

Features: The all new LIVETARGET Unrigged 3.8 Inch Sunfish is finally here and preys upon the bond between Sunfish and Bass with Sunfish being the...

Features: The Berkley Gulp! Ripple Mullet is a game-changing soft bait designed for saltwater jigging, built to attract more fish with enhanced act...

Perfect For Both Freshwater & Saltwater! The Z-Man 5 Inch DieZel MinnowZ & ZWG Weighted Swimbait Hook Combo is a Custom Curated Kit by Dis...

Features: The all new LIVETARGET Unrigged 4.5 Inch Shad is finally here and is ready to take on some of the biggest fish thrown its way with ease!...

See our other listings for these options:  Style Length Weight Floating 8" (20 cm) 4.4 oz. (124 g) Slow Sink 8" (20 cm) 4.8 oz. (136 g) F...

Swim Jig Magic Made Simple! The Xzone Pro Series Swammer & Core Tackle Swim Jig Combo is a Discount Tackle custom-curated kit designed to help ...

Features: The Berkley PowerBait Grass Pig HD is a hyper-realistic soft paddle tail swimbait with a body designed by Bassmaster Elite Series angler...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The HIDEUP Stagger Original 4 Inch Soft Plastic Swimbait is often touted as "The Original Snaggles Swimbait" utilizing its effective des...

Swing For An Impact! The Keitech 3.8 Inch Fat Swing Impact & VMC Boxer Swimbait Jighead Combo is specially curated by our Discount Tackle Staf...

Chatter your way to Big Bass! The Z-Man Jack Hammer Chatterbait & Strike King Rage Swimmer Combo is specially curated by our Discount Tackle S...

Features: The SPRO Pocket Tail Minnow Paddletail Swimbait is a 3.75 inch pocket tail-paddletail minnow. High-quality Japanese plastic, infused wit...