Products

Features: The Bill Lewis Big Gizz is a versatile 6" lure that weighs 2 3/16 oz and functions as a spoon, blade bait, or magnum-sized lipless crank...

Features: The DR 24 ("Deep Range 24") is a deep-diving crankbait designed to reach depths of 24'+, making it ideal for targeting fish in deep wate...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 85 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The all new Bill Lewis Depth Strike 75 Sinking Twitch Bait is Purpose Built and Optimized for success with Forward Facing Sonar Systems!...

Features: The Bill Lewis Floating Scope-Stik is a meticulously designed jerkbait that offers unmatched visibility and enhanced performance! Design...

Features: The Bill Lewis Gnat Tiny Crank is a small yet powerful micro-crank designed to catch a wide range of fish species! It outperforms competi...

Features: The Hammer-Trap is a premium lipless lure designed to deliver aggressive action and draw vicious strikes from nearby fish. Built with hig...

Features: The all new Bill Lewis Hammer-Trap 2.5 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 5...

Features: The all new Bill Lewis Hammer-Trap 3 Inch Lipless Crankbait is the latest addition to the lipless category and builds on the brand's 50-...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strik...

Features: The Hammer-Trap is a cutting-edge lipless crankbait delivering a unique hammering action that excites fish and triggers aggressive strike...

Features: The Bill Lewis Precise Walleye Crank (PWC) is a meticulously designed bait specifically crafted for precision trolling, with input from ...

Features: The Bill Lewis Precise Walleye Crank Light (PWCL) is a meticulously designed bait specifically crafted for precision trolling, with inpu...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Bleeding N'...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Chrome Seri...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Crawfish Se...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason! Best known for ripp...

Features: Legendary hardbait designed for big fish, the Bill Lewis Mag-Trap® features a flashy shad-like profile and a super-tight wiggle that mim...

Features: The Bill Lewis Rat-L-Trap Mag Trap is the larger brother to the original Rat-L-Trap that many consider to be one of the best lures of al...

Features: The Bill Lewis Rat-L-Trap Magnum Force is the even larger brother to the original Rat-L-Trap that many consider to be one of the best lu...

Features: The Bill Lewis Rat-L-Trap Magnum Force Saltwater is the even larger brother to the original Rat-L-Trap that many consider to be one of t...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Shad Series...

Features: The Bill Lewis Rat-L-Trap is a bait many consider to be one of the best lures of all time and it is for good reason, and the Zombie Seri...

Features: Designed by Major League Fishing pro Mark Daniels Jr., the SB-57 Squarebill delivers high-performance action for targeting fish around ro...

Features: The Bill Lewis Sinking Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance! Designe...

Features: The Bill Lewis Suspending 100mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance!...

Features: The Bill Lewis Suspending 120mm Scope-Stik is a meticulously designed Rip Bait that offers unmatched visibility and enhanced performance...

Features: The all new Bill Lewis Zig-Zag Topwater reimagines a classic Topwater Bait design and puts a modern touch on in to give your local water...

Features: The BKK DSS - Worm is a thin hook designed for drop shot and split shot applications. The DSS - Worm has a razor sharp needle point with ...