All Freshwater Trolling

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...

Features: A highly versatile soft plastic minnow bait designed to deliver unique Shim-E motion on the fall, making it a proven choice for enticing ...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The Strike King Spotlight Split Minnow is a hyper-realistic soft plastic bait designed to excel with forward-facing sonar, giving anglers...

Features: The all new Z-Man PrawnStarZ Soft Plastic 3 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the ...

Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...

Features: The Z-Man PrawnStarZ Loose Body Soft Plastic Prawn is a lifelike, versatile soft bait offering realistic action and exceptional durabili...

Features: Introducing the Phenix Classic BFS rod series-engineered for finesse anglers who demand precision and sensitivity when targeting trophy b...

Features: The Phenix Classic BFS rod is designed for precision light-line fishing in pressured waters, offering unmatched sensitivity and performan...

Features: The redesigned Phenix M1 Bass Rod delivers exceptional performance and sensitivity, making it a top-tier choice for bass anglers seeking ...

Features: High-Performance Bass Rods: The newly redesigned Phenix M1 Bass Rods are engineered for superior strength, sensitivity, and casting preci...

Features: The Phenix K2 rod series is a high-performance casting rod line built for anglers seeking top-tier sensitivity, strength, and balance acr...

Features: Elite Spinning Rods for Precision AnglingThe Phenix K2 Spinning Rods deliver unmatched sensitivity, balance, and strength-designed for se...

Features: A cornerstone of the Phenix bass rod lineup for over 40 years, the Ultra MBX is a premium, performance-driven rod crafted for serious ang...

Features: The Phenix Ultra MBX is a legendary bass rod known for its custom quality, combining decades of expertise into a lightweight, balanced de...

Features: The Phenix Ultra Swimbait Rod is a trusted choice for anglers targeting giant bass, blending high-performance technology with comfort for...

Features: The Phenix Composite X is a top-tier crankbait rod, known for its precise bait presentation and strong feedback, combining classic S-Glas...

Features: The Phenix Cicada Salmon and Steelhead series is designed for anglers chasing silver ghosts, offering the lightest, strongest, and most s...

Features: The Phenix Cicada Salmon and Steelhead series is a premium rod designed for targeting salmon and steelhead, combining lightweight strengt...

Features: The Phenix Triecta Rod series is specially crafted for salmon and steelhead anglers, delivering the perfect balance of sensitivity and st...

Features: The Phenix Triecta Rod series is crafted specifically for salmon and steelhead anglers, combining sensitivity and strength to meet the de...

Features: Lightweight Sensitivity: The Trifecta Lite series is designed for anglers seeking one of the lightest and most sensitive rods available, ...

Features: The Iron Feather is Phenix's premium ultra-light rod, expertly designed for anglers who demand sensitivity, precision, and top-tier perfo...

Features: Versatile Travel Companion: The Phenix Redeye Series is a high-performance multi-piece freshwater travel rod designed for anglers on the ...

Features: The Phenix Redeye Series is a premium line of multi-piece travel rods that offer the performance, action, and power of a one-piece rod-pe...

Features: Premium travel rod series built for performance - The Phenix Redeye rods are crafted to eliminate the common flaws in travel rods, delive...

Features: The Phenix Composite X is a top-tier crankbait rod series, blending classic design with modern performance to deliver precise lure contro...

Features: Engineered for Precision Trout FishingThe Elixir series is a premium line of ultralight trout rods crafted for anglers who demand superio...

Features: Ready-to-Fish Buzzbait for Big Bites: The Berkley Riveter is a high-performance buzzbait designed to attract aggressive strikes with its...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: The Shredder is a 2.5" finesse soft plastic hair jig designed for versatile applications, perfect for enticing bass even in tough conditi...

Features: The Bill Lewis Big Gizz is a versatile 6" lure that weighs 2 3/16 oz and functions as a spoon, blade bait, or magnum-sized lipless crank...