4th of July Sale

Features: The all new Berkley Fusion19 Heavy Cover Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The all new Berkley PowerBait MaxScent Crud Craw excels in the most challenging conditions when High Action, Scent Dispersion, and Taste ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Topwater Box, specially curated to bring y...

Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...

Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...

Features: The all new Berkley PowerBait MaxScent Stank Bug bridges the gap between Smallmouth, Largemouth, and Spotted Bass baits making it a year ...

Features: The all new Berkley Fusion19 Weighted EWG Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have...

Features: The Berkley PowerBait MaxScent The General is a soft stickbait made from an all-new material that releases a super-charged scent field a...

Features: The all new Berkley Gulp! Saltwater 5 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The all new Berkley Fusion19 Football Jigheads are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The all new Berkley PowerBait Trout Dough Molding Starter Kit is just what the Trout Angler needs to get started on throwing PowerBait D...

JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...

Features: The all new Berkley Diamond Polarized Aviators are here to take your fishing game to new heights not only in function but in style too! C...

Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Swimbait Box, specially curated to bring y...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The Berkley Gulp! Alive! Minnow Assortment is here and ready to dominate your local waters with flavor and scent that bass and walleye ca...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The all new Berkley PowerBait 2.5 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...

Features: The all new Berkley Fusion19 EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these hooks have y...

Features: The all new Berkley Neoprene Retainer Sunglasses Sleeves are here to make your Style Game on the water that much better! Constructed from...

Features: The all new Berkley Fusion19 Swing Head Jighead is purpose built for anglers of any skill level to have unrivaled success and fun on the ...

Features: The all new Berkley PowerBait 4 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The all new Berkley 5 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional Jer...

Features: The all new Berkley Fusion19 Medium Shank EWG Treble Hooks are built for everyone, from the Tournament Pro to the Weekend Warrior, these...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Froggin' Box, specially curated to bring y...

Features: The all new Berkley 3.3 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...

Features: The all new Berkley Forward Finesse Braid in the Low-Vis Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visib...

Features: The all new Berkley Forward Finesse Braid in the Flame Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibil...

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: The all new Berkley Gulp! 4 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: What better way to secure your next PB than with the help of the all new Berkley Haul Of Fame Crankbait Box, specially curated to bring ...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The all new Berkley Gulp! Saltwater 3 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...

Features: The Berkley PowerBait Swordtail Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Co...

Features: The all new Berkley PowerBait Saltwater 4.25 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers a...

Features: The all new Berkley PowerBait Saltwater 3.5 Inch PowerSwitch Shrimp was purpose built to bring Saltwater Forward Facing Sonar Anglers an...

Features: The all new Berkley PowerBait Trout Dough Molding Premium Kit is just what a Trout Angler needs to add to their ever growing collection ...

Features: The Berkley PowerBait® 6 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new Berkley Fusion19 Wide Gap Live Bait Hooks are for everyone, from the novice angler to seasoned pro, they catch fish with ease...

Features: The all new Berkley PowerBait 3 Inch Curly Bones Minnow makes novice anglers good and good anglers great thanks to its seductive design a...

Features: The Berkley Gulp! 8 Inch Saltwater Grub is a MONSTER that draws in big bites from the biggest of fish you will find in your coastal wate...

Features: The Berkley Gulp! 4 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...