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Top Brands
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Sale!
Berkley Fusion19 Swimbait Jig Heads - 3 Pack
from $6.99from $4.06Features: The Berkley Fusion19 Swimbait Jig Head is designed for everyone! Its ultra realistic looking custom 40-degree pull point is ideal for op...
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Berkley PowerBait CullShad 6 Inch
$11.99from $8.74Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Sale!
Rapala Crush City Cleanup Craw 3.5 Inch - 7 Pack
$6.99from $4.90Features: The all new Rapala Crush City 3 Inch Cleanup Craw was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide ...
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Sale!
Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
$7.99from $5.76Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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Sale!
Rapala DT Series Crankbait DT8
$10.49from $7.32Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Sale!
Z-Man Trout Trick Jerk ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$6.49from $4.20Features: The Z-Man Trout Trick Jerk ShrimpZ mimic the jet-propulsion swimming motion of fleeing shrimp. Tail-first design for backward frantic sw...
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Sale!
Z-Man Project Z ChatterBait 1/2 oz.
$8.99from $6.14Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Sale!
Rapala Crush City 3 Inch Ned BLT - 10 Pack
$6.49from $4.32Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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Sale!
Berkley Clickin Frittside Crankbait
$10.99from $7.64Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Sale!
Berkley Powerbait Nessie Soft Plastic Glide Bait
from $7.99from $7.19Features: Introducing the all new Berkley Powerbait Nessie Soft Plastic Glide Bait, a collaborative design with bass pro Mike Iaconelli designed to...
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Sale!
Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $5.99from $4.85Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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Sale!
Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
$11.99from $8.10Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Sale!
Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$20.49from $14.16Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Sale!
Rapala Original Floater F05 Balsa Minnow
$9.49from $6.46Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Sale!
Rapala Rippin' Rap 07 Lipless Crankbait
$8.99from $6.20Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Sale!
Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$24.49from $16.98Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Sale!
Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
$6.29from $4.31Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Sale!
Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
$9.99from $6.74Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Sale!
Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
$10.49from $7.32Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Sale!
Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99from $7.20Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$7.99from $6.55Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Sale!
Z-Man Scented PogyZ 3 inch Paddle Tail Swimbait 5 pack
from $4.99from $3.55Features: The Z-Man Scented PogyZ Paddle Tail Swimbait are 3 inch, 5 pack scented fat belly soft plastic paddle tail swimbaits. Most durable saltw...
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Sale!
Rapala Scatter Rap Deep Husky Jerk
$8.99from $6.26The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Sale!
Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
$5.49from $3.55Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Sale!
Z-Man CrossEyeZ Power Finesse Jig 1/4 oz.
$5.29from $3.62Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! The Cr...
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Sale!
Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$8.99from $6.20Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Sale!
Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.29from $3.78Features: The PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage. Lively action gives a life...
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Sale!
Rapala Super Shad Rap 5 1/2 inch Crankbait
$20.49from $14.08Features: The Rapala Super Shad Rap is a magnum-sized version of Rapala's classic Shad Rap crankbait that measures 5 1/2 inches and weighs 1 5/8 o...
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Sale!
Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait
$10.49from $7.13Features: The Rapala Down Deep Husky Jerk 14 Deep Diving Jerkbait runs straight even when running fast and deep. This 5 1/2 inch bait features an ...
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Sale!
Rapala Rippin' Rap 05 Lipless Crankbait
$8.99from $6.20Features: The Rapala Rippin' Rap 05 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2-inch, 5/16 ounce bait has...
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Sale!
Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99from $6.48Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Sale!
Berkley SquareBull 2 3/8 inch Shallow Squarebill Crankbait
$8.99from $6.72Features: The Berkley® SquareBull is a 2 3/8 inch, 3/8 ounce shallow squarebill crankbait that runs from 3 to 6 feet. Erratic hunting action. Maxi...
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Sale!
Rapala Husky Jerk 08 Jerkbait/Trolling Minnow
$7.49from $5.22Features: The Rapala Husky Jerk 08 is a 3 1/8 inch, 1/4 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Sale!
Berkley PowerBait The Deal Soft Body Swimbait
$6.99from $5.10Features: The Berkley PowerBait The Deal is a soft body swimbait designed by Skeet Reese for fishing when gamefish are on the hunt for baitfish li...
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Sale!
Rapala Crush City Bronco Bug - 6 Pack
$6.99from $4.90Features: The all new Rapala Crush City 4 Inch Bronco Bug was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a ...
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Sale!
Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$8.99from $6.20Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Sale!
Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
$10.49from $7.32Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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Sale!
Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
$19.99from $14.40Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Sale!
Berkley PowerBait Gilly Soft Body Swimbait
$9.99from $7.28Features: The Berkley PowerBait Gilly is a Soft plastic bluegill. Influenced with Japanese technique and design, the innovative new Berkley Gilly ...
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Sale!
Z-Man Mag ShroomZ Weedless Jigheads 3 pack
$6.29from $4.31Features: The Z-Man Mag ShroomZ Weedless Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook and wire weedguards. Mushroom-shap...
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Sale!
Berkley Cane Walker 5 inch Topwater Walker/Popper
$9.99from $7.48Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Sale!
Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$13.99from $9.42Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Sale!
Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$8.99from $6.20Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Sale!
Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.59from $4.70Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Sale!
Berkley Dredger Deep Diving Crankbait Deeper Diving Models
$10.99from $7.64Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Sale!
Yo-Zuri Bonita Trolling Sinking Lure
from $34.99from $25.20Trolling is its game, and Yo-Zuri Bonita Trolling Sinking Lure is its name. Infusing key features such as a power body with color change technology...
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Sale!
Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
$10.69from $7.26Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Sale!
Berkley Thin Fisher Blade Bait
$5.99from $4.16Features: The all new Berkley Thin Fisher Blade Bait is a quality Blade Bait offering from Berkley that take a lot of inspiration from the infamous...
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