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Top Brands
2025 Primal Sale Week
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Rapala SXR-10 X-Rap Saltwater Rip Bait - 4 Inch
$14.99$12.74Features: The Rapala SXR-10 X-Rap Saltwater is a 4 inch, 7/16 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassisted ...
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Rapala OG Slim 06 Medium Diving Flat-Sided Crankbait
from $11.99from $10.19Features: The Rapala Ott's Garage (OG) Slim 06 is a 2 3/4 inch, 1/2 ounce medium diving balsa wood crankbait. Flat sides and a circuit board lip p...
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Z-Man Project Z Weedless ChatterBait 3/8 oz.
$10.99$9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless ChatterBait features a new head shap...
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$14.99$12.74Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Gary Yamamoto Double Tail Hula Grub - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Double Tail Hula Grub 4 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
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Z-Man CrossEyeZ Power Finesse Jig 3/8 oz.
$5.29$4.50Features: The Z-Man CrossEyeZ Power Finesse Jig is a downsized flipping jig for extra versatility, known to deliver eye-crossing hook sets! Design...
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Berkley Fusion19 Offset EWG Hook
$5.99$5.39Features: The Berkley Fusion19 Offset EWG Hook is one of the most popular and versatile hooks for soft baits and covers a variety of bait types an...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
$10.99$9.34Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Strike King Hack Attack Heavy Cover Swim Jig
$6.99$5.94Features: The Strike King Hack Attack Heavy Cover Swim Jig is a heavy-duty skirted swim jig designed for fishing in and around thick vegetation. De...
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Strike King KVD Fat Baby Finesse 5 inch Soft Plastic Worm 8 pack
from $6.99from $5.94Features: The Strike King KVD Fat Baby Finesse Worms are 5 inch soft plastic worms that have an oversized tail to allow for more action and drag i...
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Strike King Rage Magnum Menace Grub 4 inch Soft Plastic Grub
$7.99$6.79Features: The Strike King Rage Magnum Menace Grub is a 4 inch twin tail soft plastic grub with Strike King's patented Rage Tail flange built into ...
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Strike King Rage Magnum Bug 4 1/2 inch Soft Plastic Creature 6 pack
$7.99$6.79Features: The Strike King Rage Magnum Bug features the properties of the original Rage Bug in a larger profile for bigger bites. Coffee Scent Tech...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
$6.99$5.94Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Strike King Red Eyed Shad Lipless Crankbait - 3 Inch
from $8.99from $7.64Features: The 3 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Gary Yamamoto 3 Inch Ned Senko Soft Plastic Stick Bait - 10 Pack
$5.99$5.39Features: The Yamamoto Ned Senko is the senko redesigned for fishing the Ned Rig. Traditionally, the Senko is full of salt to help it sink, which i...
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Rapala Shadow Rap Shad 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking action,...
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Strike King Rage Chunk Jig Trailer 7 pack
$7.99$6.79Features: The Strike King Rage Chunk is a 2 1/2 inch soft plastic chunk jig trailer with Rage Tail appendages. Rage Tail has a lip on each appenda...
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Strike King Pro Model Series 5 Deep Diving Crankbait
from $6.99from $5.94Features: The Strike King Pro Model Series 5 is a 2 3/4 inch, 1/2 ounce deep diving crankbait. Designed to dive 10 to 13 feet. Medium buoyancy rat...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$8.99$8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Luhr-Jensen Hot Shot Diving Plug
from $7.99from $6.79Features: Luhr -Jensen Hot Shots are self-planing, diving plugs designed with a built-in deep-diving planning bill Compact body with quick, wide-w...
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Seaguar Red Label Fishing Line 1000 Yards
from $79.50from $59.62An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
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Berkley PowerBait 1 inch Honey Worm (55 per Jar)
$5.99$5.39Features: Berkley PowerBait Honey Worms are specially formulated for all panfish species. Emulates insect larvae on which many fish feed Great fo...
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Strike King 3X ElazTech Z-Too 5 1/2 inch Soft Jerkbait
$5.99$5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Seaguar BasiX Fluorocarbon Line 200 yards
from $12.40from $9.30Features: Seaguar BasiX Fluorocarbon Fishing Line is a new fishing line that matches the invisibility of fluoro with strength and abrasion resista...
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Rapala Ultra Light Minnow 04 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 04 is a 1 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Yo-Zuri 3D Inshore Popper 3 1/2 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3D Inshore Popper 90 is a 3 1/2 inch, 7/8 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$26.99$22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Seaguar InvizX Fluorocarbon Fishing Line 1000 Yards
from $119.00from $89.25Features: Seaguar InvizX Fluorocarbon is soft, supple, and castable. Designed to be used as a mainline for freshwater fishing applications. Provid...
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Strike King Chick Magnet Flat Sided Crankbait
$11.99$10.19Features: The Strike King Chick Magnet Flat Sided Crankbait is a flat-sided crankbait. Designed with a thin body and circuit board lip to impart a...
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Yo-Zuri Rattl'N Vibe 3/8 oz. Lipless Crankbait
$8.99$6.29Features: The Yo-Zuri Rattl'n Vibe 55 is a sinking 2 1/8 inch, 3/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Strike King Squadron Swimbait Jighead
from $4.99from $4.24Wide-Gap Hook Supremacy — The chemically sharpened black nickel point slices through tough mouths for instant hookups, making bass crush it on ev...
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Rapala Rippin' Rap 07 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 07 is a classic lipless crankbait with hard vibrating actions. This 2 3/4-inch, 7/8 ounce bait has a lipless desi...
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Yo-Zuri Pins Minnow Sinking Shallow Diver
$8.99$6.29Features: The Yo-Zuri Pins Minnow Sinking Diver is a small, minnow-imitating hard lure. Great multi-species lure in both freshwater and saltwater ...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
$5.99$5.09Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Z-Man Guppy GrubZ Soft Plastic Grub - 2 Inch
$4.99$4.24Features: The all new Z-Man Guppy GrubZ Soft Plastic Grub is perfect for year round Panfish Fishing or even Bass Fishing in those later months whe...
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Rapala Original Floater F05 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F05 is a classic 2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow runn...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 3/16 oz
$8.99$8.09Features: The Berkley Flicker Minnow 3/16 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dive...
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Z-Man Power Finesse ShroomZ Weedless Jigheads 3 pack
$6.99$5.94Features: Adjustable, dual multi-strand wire weedguard for snag-free fishing Heavy-duty 3/0 black nickel needlepoint hooks Unique welded wire keep...
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Rapala Scatter Rap Deep Husky Jerk
$9.99$8.49The Rapala Scatter Rap Deep Husky Jerk is the newst addition to the Scatter Rap family. Baitfish skitter and scatter when they are pursued by pred...
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Yo-Zuri Hydro Pencil 5 inch Saltwater Topwater Walker
$12.99$9.09Features: The Yo-Zuri Hydro Pencil Floating 5 inch Topwater Walker is an affordable and durable topwater lure perfect for walk-the-dog action. 5-i...
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Rapala Original Floater F13 Balsa Jerkbait
$13.49$11.47Features: The Rapala Original Floater F13 is a classic 5 1/4 inch, 1/4 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a ...
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Gary Yamamoto Fat Senko - 3 Inch
$6.99$6.29Features: The Gary Yamamoto Fat Senko 3 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Z-Man ST GrubZ
from $4.99from $4.24Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Storm Original Hot 'N Tot 05 Crankbait
$8.49$7.22Features: The Storm Original Hot 'N Tot 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. If it ain't broke, don't fix it: uses ...
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Z-Man Project Z Weedless ChatterBait 1/2 oz.
$10.99$9.34The Z-Man Project Z Weedless ChatterBait changes the game of chatterbait fishing. The Z-Man Project Z Weedless Chatterbait features a new head shap...
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Z-Man SwimmerZ 4 inch Paddle Tail Swimbait 4 pack
$7.99$6.79Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 4 inch paddle tail swimbait with molded eyes and scales. One of the toughest swimbaits on t...
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