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Top Brands
2025 Primal Sale Week
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Strike King KVD Caffeine Shad 5 inch Soft Jerkbait 8 pack
$7.49$6.37The Strike King KVD Caffeine Shad 5 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measure...
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Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait - 3.5 Inch
$7.99$7.19Features: The Gary Yamamoto Yamatanuki Heavy Soft Plastic Stick Bait 3.5 Inch is a new offering from the Yamamoto lineup of baits that has been po...
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Yo-Zuri Rattl'N Vibe 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 65 is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait that features a unique kind of vibrating lure available...
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Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
$12.99$11.04Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Strike King KVD Ned Ocho 2 1/2 inch Ned Rig Stick Worm 9 pack
from $5.99from $5.09Features: The Strike King Ned Ocho is a downsized version of Strike King's Ocho soft plastic stickbait, measuring only 2 1/2 inches. 8-sided body ...
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Berkley Clickin Frittside Crankbait
$12.99$11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Seaguar Blue Label Fluorocarbon Leader Wheel 25 Yards
from $14.75from $11.06Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Z-Man Trout Trick Jerk ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$6.49$5.52Features: The Z-Man Trout Trick Jerk ShrimpZ mimic the jet-propulsion swimming motion of fleeing shrimp. Tail-first design for backward frantic sw...
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Z-Man Turbo FattyZ 6 inch Soft Plastic Swimming Stickbait 5 pack
$6.49$5.52Features: Z-Man Turbo FattyZ are 6 inch soft plastic stickbait worms with a swimming tail design. Made from 10X Tough ElaZtech material that offer...
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Z-Man Midwest Finesse Swim Jig
$4.99$4.24Features: The Z-Man Midwest Finesse Swim Jig is a skirted swim jig designed for light-line, finesse applications. This is a skirted swim jig design...
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Yo-Zuri 3DB Deep Suspending Jerkbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
$7.99$6.79The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Strike King Tour Grade Tungsten Weights
from $8.99from $7.64Offering the performance Bassmaster Elite Series veteran pros Kevin Van Dam and Shaw Grigsby need to compete at the highest levels of professional ...
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Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards
from $19.75from $14.81Features: Seaguar Gold Label Fluorocarbon Leader Wheel 25 Yards is an exceptionally thin fishing leader that is as much as 23% thinner than other ...
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VMC Swingin' Ned Rig Jig - 3 Pack
$7.49$6.37Features: The all new VMC Swingin' Ned Rig Jig showcases an innovative design by combining a hinged VMC Finesse Neko Hook with a traditional Ned R...
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Berkley Swamp Lord Hollow Body Popping Frog
$10.99$9.89Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Strike King Red Eyed Shad Lipless Crankbait - 2 Inch
from $8.99from $7.64Features: The 2 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredibl...
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Z-Man TRD FattyZ Ned Worm - 3.25 Inch
$5.49$4.67Features: The all new Z-Man TRD FattyZ Ned Worm is here to take your NED Rigs to the next level this fishing season! Constructed from the Legendar...
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Strike King Pro Model Bitsy Minnow Ultralight Crankbait
$6.99$5.94Features: The Strike King Bitsy Minnow is a 1 1/4 inch, 1/8 ounce ultralight crankbait that dives up to 5 feet deep. Small profile and tight wiggl...
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$13.99$12.59Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Z-Man Hard Leg FrogZ 4 inch ElaZtech Frog 3 pack
from $4.99from $4.24Features: Z-Man Hard Leg FrogZ are 4 inch soft plastic frogs that produce a lively, paddle foot swimming action. 10X Tough super amphibian that i...
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Rapala Original Floater F11 Balsa Jerkbait
$12.99$11.04Features: The Rapala Original Floater F11 is a classic 4 3/8 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Z-Man DoormatadorZ 5 inch Scented Curly Tail Grubs 4 pack
$5.99$5.09Features: The Z-Man DoormatadorZ 5 inch are a new smaller size of the DoormatadorZ scented soft plastic curly tail grub designed specifically for f...
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Blue Fox Classic Vibrax UV Series
from $6.99from $5.94Features: The Blue Fox Classic Vibrax UV series is a time-honored and time-tested inline spinner in UV colors. UV finishes created with a combinat...
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Rapala Husky Jerk 14 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 14 is a 5 1/2 inch, 5/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true. Dives 4...
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Rapala Original Floater F09 Balsa Jerkbait
$11.99$10.19Features: The Rapala Original Floater F09 is a classic 3 1/2 inch, 3/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Z-Man GrubZ 9 inch Oversized Soft Plastic Grub 3 pack
from $4.99from $4.24Features: The Z-Man GrubZ Soft Plastic Grub are oversized soft plastic ElaZtech grubs. Made of super-tough ElaZtech plastic for the highest fish-p...
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Gary Yamamoto 4 Inch Psycho Dad Soft Plastic Craw - 5 Pack
$5.99$5.39Features: The Gary Yamamoto Psycho Dad is a 4 inch soft plastic craw bait. Oversized claws that "swim" during retrieve. Chamber large enough to ho...
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Strike King KVD 1.5 Deep Diver Squarebill Crankbait
from $9.99from $8.49Features: The Strike King KVD Deep Diver Squarebill 1.5 Crankbait is designed with the legendary Kevin VanDam to create a deeper diving plug with ...
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Storm WildEye Curl Tail Minnow Swimbait 3 pack
$6.99$5.94Features: The Storm WildEye Curl Tail Minnow is a 3 pack of minnow-imitating soft body curl tail swimbaits. Designed to attract all predatory speci...
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Strike King Rage Ned Bug 2 1/2 inch Soft Plastic Creature Bait 9 pack
$7.99$6.79Features: The Strike King Rage Ned Bug is a smaller, 2 1/2 inch version of the Rage Bug designed for Ned rigging. Classic creature profile and sig...
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Strike King Rage Ned Cut-R Worm 3 inch Ned Rig Bait 9 pack
from $6.99from $5.94Features: The Strike King Rage Ned Cut-R Worm is a downsized, 3 inch version of the Rage Cut-R Worm designed for Ned rigging. Takes Strike King ti...
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Strike King KVD Dream Shot 4 inch Drop Shot Bait 10 pack
from $6.99from $5.94The Strike King KVD Dream Shot 4 inch Drop Shot Baits 4 inch profile and unique shape mimics a fleeing baitfish, making it irresistible to predato...
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Z-Man Project Z ChatterBait 1/2 oz.
$9.99$8.49Features: Chemically-sharpened, heavy-duty Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and electropl...
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Strike King Tour Grade Tube Jigheads - 4 pack
$5.99$5.09The Strike King Tour Grade Tube Jig Head is the best jig head for rigging & dragging a Strike King Tube. The weight-forward design and 60-degre...
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Z-Man LizardZ 6 inch Soft Plastic 6 pack
$5.49$4.67Features: Z-Man LizardZ are 6 inch soft plastic lizard-shaped baits made of 10X Tough ElaZtech plastic, so they won't tear up easily like other li...
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VMC Bucktail Hair Jig 2 pack
from $5.49from $4.67Features: The VMC Bucktail Hair Jig is a 2 pack of basic bucktail hair jigs. Specially designed oval-shaped head provides added control and balanc...
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Strike King KVD 100 Series Suspending Shallow Diving Jerkbait - 3.5 Inch
$10.99$9.34Features: The Strike King KVD 100 Series Jerkbait is a 3 1/2 inch, 1/4 ounce 2-hook suspending jerkbait. Smaller, finesse profile that dives 2 to ...
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Rapala BX Brat 03 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 03 Shallow Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 3 feet. Delivers hard flash an...
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Rapala Original Floater F03 Balsa Minnow
$10.49$8.92Features: The Rapala Original Floater F03 is a classic 1 1/2 inch, 1/16 ounce balsa wood minnow lure. Twitch it on top or retrieve it as a shallow ...
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Rapala Shad Rap 2 inch Medium Diving Crankbait SR05
$11.99$10.19Features: The Rapala Shad Rap SR05 is a 2 inch, 3/16 oz, crankbait with balsa wood construction. With a precise action and natural baitfish profil...
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Z-Man Chattershad Soft Plastic Trailer - 4.5 Inch
$5.49$4.67Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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VMC Spinshot Hooks
$6.49$5.52Hook Size Number per Pack 1/0 4 1 5 2/0 4 2 5 4 5 6 5 8 5 The new VMC SpinShot Hooks are the most simple, affordable and effi...
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VMC Drop Dead Black Nickel Weighted Hook 4 pack
$6.49$5.52Features: The VMC Drop Dead Black Nickel Weighted Hook is a great addition to your favorite soft swimbait or soft jerkbait. Extra-wide gap, equipp...
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Rapala Original Floater F18 Balsa Jerkbait
$16.99$14.44Features: The Rapala Original Floater F18 is a classic 7 inch, 11/16 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a s...
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Rapala SXR-14 X-Rap Saltwater Rip Bait - 5.5 Inch
$22.99$19.54Features: The Rapala SXR-14 X-Rap Saltwater is a 5 1/2 inch, 1 1/2 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassi...
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Rapala CountDown CD1 1 inch Balsa Minnow
$9.99$8.49Features: The Rapala CountDown CD1 is a 1 inch, 1/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target spe...
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Berkley PowerBait Power Swimmer Soft Plastic Paddle Tail Swimbait 6 pack
from $6.99from $6.29Features: The Berkley PowerBait Power Swimmer is a ribbed, soft plastic paddle tail (aka boot tail) multi-pupose swimbait that can used to target ...
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