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Top Brands
2025 Primal Sale Week
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Strike King KVD Blade Minnow 4 1/2 inch Swim Jig Trailer 8 pack
from $6.99from $5.94Features: The Strike King Blade Minnow is a 4 1/2 inch soft plastic jerkbait. Specifically designed to be used as a bladed swim jig (aka ChatterBa...
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Strike King Redfish Magic Spinnerbait
$5.99$5.09Features: The Strike King Redfish Magic Spinnerbait is a skirtless gold Colorado blade spinnerbait with a pre-rigged soft plastic paddle tail swim...
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Seaguar InvizX Fluorocarbon 600 Yards
from $71.00from $53.25Features: Seaguar InvizX Fluorocarbon is a castable, supple and, soft mainline fluorocarbon. Designed to be used as a mainline for freshwater f...
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Z-Man Trout Eye 1/8 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 1/8 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Yo-Zuri 3DB Popper 3 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3DB Popper has a double-cupped mouth for maximum water and sound displacement. This 3-inch and 3/8-ounce bait combines Inter...
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Strike King Rage Baby Menace 3 inch Soft Plastic Grub 9 pack
$7.99$6.79Features: The Strike King Rage Baby Menace is a smaller, more compact version of the battle-proven Rage Menace Grub when you need a downsize for y...
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Berkley Flicker Shad Shallow Crankbait
from $5.99from $5.39Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Gary Yamamoto 4 Inch Cowboy Soft Plastic Creature Bait - 7 Pack
$7.99$7.19Features: The Gary Yamamoto Cowboy is a 4 inch, curly-appendage soft plastic creature bait. J-shaped legs produce a prominent kicking action, like...
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Gary Yamamoto 3.75 Inch Shad Shape Worm Drop Shot Bait - 10 Pack
$5.99$5.39Features: The Gary Yamamoto Shad Shape Worm is a 3.75 inch soft plastic drop shotting bait. Small baitfish/worm profile with a single tail appenda...
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Luhr-Jensen Crippled Herring Spoon
from $7.49from $6.37Features: Luhr-Jensen Crippled Herring Jigging Spoon is a natural-looking but versatile lure that is very attractive to all types of fish worldwid...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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VMC 7237 InLine Single Hook 1X Coastal Black
$3.99$3.39Features: The VMC InLine Single Hook 1X Coastal Black is is micro-thin inline hook, made specifically to withstand the harsh conditions of saltwat...
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Rapala Crush City 3 Inch Ned BLT - 10 Pack
$6.99$6.29Features: The all new Rapala Crush City 3 Inch Ned BLT was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a uni...
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Z-Man Pop FrogZ 4 inch Soft Plastic Popper Frog 4 pack
$5.49$4.67Features: Z-Man Pop FrogZ are 4 inch soft plastic popping frogs. 10X Tough ElaZtech construction creates the most durable frog on the market. St...
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Z-Man Mag SwimZ 8 inch Paddle Tail Swimbait 3 pack
$12.99$11.04Features: Z-Man Mag SwimZ are full-bodied, 8 inch swimbait ideal for targeting big bass, bull redfish, yellowtail, calico bass, muskie, pike, ba...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
$5.99$5.09Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
$6.99$6.29Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Berkley Flicker Shad Crankbait - 5/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley PowerBait The General Soft Stickbait
from $5.99from $5.39Features: The Berkley PowerBait The General is a classic "Senko-style" soft stickbait laced with Berkley's proprietary PowerBait attractant. Class...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
from $7.49from $6.37Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from $8.99from $6.29Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Rapala DT Series Crankbait DT16
$11.99$10.19Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Rapala DT Series Crankbait DT8
from $10.49from $8.92Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Z-Man Bait BinderZ
from $16.99from $14.44*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Strike King KVD Ocho Soft Plastic Stickbait
from $6.99from $5.94Features: The Strike King KVD Ocho is a soft plastic stickbait with a unique 8-sided design. Made from the KVD Perfect Plastics special blend of m...
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River2Sea S-Waver 168 Hard Body Swimbait
$18.99Features: The River2Sea S-Waver 168 is a 6 3/4 inch, 1 5/8 ounce hard body swimbait/glidebait. Swims with a Natural, gliding "S-Action" swimming m...
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VMC Rugby Jig
$8.49$7.22Features: The VMC Rugby Jig is a hybrid round/football head jig. Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael...
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Z-Man Gremlin - 4 Pack
$5.49$4.67Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Rapala Original Floater F07 Balsa Jerkbait
$10.99$9.34Features: The Rapala Original Floater F07 is a classic 2 3/4 inch, 1/8 ounce balsa wood jerkbait/minnow lure. Twitch it on top or retrieve it as a...
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Z-Man EZ TubeZ 4 inch Soft Plastic Tube 6 pack
$5.49$4.67Features: The Z-Man EZ TubeZ are 4 inch soft plastic tubes made from Z-Man's proprietary 10X Tough ElaZtech material. 10X Tough ElaZtech construct...
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Strike King Pro Model Series 3 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait. Designed to target the 8 foot depth range. Relatively...
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VMC Weedless Neko Hook Black Nickel 5 pack
$6.99$5.94Features: The VMC Neko Hook is designed specifically by "Ike" Iaconelli for Neko-rigging in snaggy cover. Forged with a 3-degree offset for improv...
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Rapala Rippin' Rap 06 Lipless Crankbait
$9.99$8.49Features: The Rapala Rippin' Rap 06 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions. This 2 1/2-inch, 1/2 ounce bait ...
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Z-Man Chatterbait MicroMax
$7.99$6.79Features: The all new Z-Man Chatterbait MicroMax is finally here and delivers on its promise to BFS Anglers to Pack a Punch with each cast for MAXi...
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VMC Swimbait Jig Head
from $7.99from $6.79Features: The VMC Swimbait Jig is an "Ike Approved" swimbait jig head designed with "Ike" Iaconelli. Composed of a 1X-strong Hi Carbon Steel hook ...
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Strike King Redfish Magic Saltwater Flats Jig Head 3 pack
$5.49$4.67Features: The Strike King Saltwater Flats Jig Head is a boxing glove style swimbait jighead. 3D molded eyes and a dual barb baitkeeper to lock sof...
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River2Sea Whopper Plopper 110 Topwater Prop Lure
$16.99Features: The River2Sea Whopper Plopper 110 is a 4 1/3 inch, 1 ounce model of Larry Dahlberg's world-renowned topwater prop lure design. Prop tai...
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Z-Man Mag ShroomZ Jigheads 3 pack
$5.99$5.09Features: The Z-Man Mag ShroomZ Jigheads are large, magnum-size Ned rig jigheads built with a 6/0 hook. Mushroom-shaped head mates seamlessly with...
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Gary Yamamoto Slinko Floating Ned Worm - 5.5 Inch
$7.99$7.19Features: The Gary Yamamoto 5.5 Inch Slinko Ned Worm is the Ned Rig Refined Cousin of the Original and Legendary Senko that will take your present...
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Z-Man Original Chatterbait - 3/8 oz
$6.49$5.52Features: The Z-Man Original ChatterBait is a 3/8 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Z-Man OG Mushroom Jigheads 4 pack
$4.99$4.24Features: The Z-Man OG Mushroom Jigheads is a classic, "old school" mushroom-shaped lead jig head designed for Midwest finesse fishing techniques ...
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Berkley PowerBait CullShad 6 Inch
$12.99$11.69Features: The Berkley PowerBait® CullShad 6 inch is an advanced swim-bait designed for shallow water fishing, offering a large profile and enhance...
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Luhr-Jensen Needlefish 2 inch Spoon
$5.49$4.67Features: The Luhr-Jensen Needlefish Spoon is a 2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolling. ...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$9.99$8.99Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Z-Man ChatterBait Jack Hammer - 1 1/4 oz.
$21.99$18.69Features: The Z-Man ChatterBait Jack Hammer 1 1/4 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary ...
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Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99$6.99Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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NEW
Z-Man Chatterbait Jack Hammer Baby Jack - 1/4 oz
$19.99$16.99Features: The all new Z-Man Chatterbait 1/4 oz Jack Hammer Baby Jack is finally here delivering you and your local waters a more bite sized offeri...
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Yo-Zuri Rattl'N Vibe Mini 3/16 oz. Lipless Crankbait
$7.99$5.59Features: The Yo-Zuri Rattl'N Vibe Mini Lipless Crankbait is an 3/16 ounce ultra light lipless crankbait designed primarily for ice fishing. Desig...
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