Filters
- Accessories
- Assist Hooks
- Attractants
- Baitholder Hooks
- Ball Jigheads
- Bladed Jigs
- Braided Line
- Buzz Baits
- Casting Jigs
- Catfish Baits
- Circle Hooks
- Co-polymer line
- Craws
- Creatures & Reapers
- Crustacean
- Culling
- Decals
- Deep Diving Crankbaits
- Dodgers & Flashers
- Dough Baits
- Drop Shot Baits
- Drop Shot Hooks
- Eggs
- Flipping Hooks
- Fluorocarbon Line
- Football Jigheads
- Gloves
- Grubs
- Hair Jigs
- Hard Body Swimbaits
- Hats
- Hollow Body Frogs
- Hook Accessories & Tools
- Ice Jigs
- Inline Single Hooks
- Jerkbaits
- Jig Trailers
- Kits
- Knives
- Leaders
- Line Tools
- Lipless Crankbaits
- Lure Accessories
- Maggots & Larvae
- Medium Diving Crankbaits
- Monofilament
- Multi Depth Crankbaits
- Ned Rig Jigheads
- Neko Hooks
- Nibbles & Mallows
- Octopus Hook
- Paddle Tail Swimbaits
- Panfish Plastics
- Pitching & Flipping Jigs
- Pliers
- Propbaits
- Rip Baits
- Saltwater Trolling Lures
- Scales
- Scissors
- Shakeyhead Jigheads
- Shallow Diving Crankbaits
- Short Sleeve Shirts
- Soft Body Swimbaits
- Soft Frogs
- Soft Jerkbaits
- Soft Plastic Toads
- Specialty Hooks
- Spinnerbaits
- Spinners
- Spinning Reels
- Spoons
- Squarebill Crankbaits
- Squid Jig
- Stick Baits
- Sun Shirts
- Sunglasses
- Sweatshirts
- Swim Jigs
- Swimbait Hooks
- Swimbait Jigheads
- Swinging Jigheads
- Swivels, Snaps & Split Rings
- Tackle Storage
- Topwater Poppers
- Topwater Walker
- Treble Hooks
- Trolling Floats
- Trolling Lures & Plugs
- Trolling Rigs & Harnesses
- Tube Jigheads
- Tubes
- Twitchbaits
- Underspin Jigheads
- Wacky Hooks
- Wakebait
- Weights
- Wide Gap Hooks
- Worm Hooks
- Worms
Top Brands
2025 Primal Sale Week
-
Strike King Rage Cut-R Worm Soft Plastic Worm
$7.99$6.79Features: The Strike King Rage Cut-R Worm is Strike King's take on a "cut tail" style soft plastic worm/stickbait. Soft body construction that fea...
View full details -
Z-Man ElaZtech Trout Trick 5 inch Soft Jerkbait 6 pack
from $6.49from $5.52Features: The Z-Man ElaZtech Trout Trick is a 10X Tough ElaZtech version of the 5 inch Trout Trick ribbed soft jerkbait. Offers legendary Trout T...
View full details -
Z-Man Billy GOAT 4 1/4 inch Soft Plastic Grub 3 pack
from $5.49from $4.67Features: The Z-Man Billy GOAT is a new 4 1/4 inch multi-purpose ElaZtech grub with loads of fish-catching potential. Twin action tails provide si...
View full details -
Seaguar InvizX Fluorocarbon Fishing Line 200 Yards
from $30.00from $22.50Features: Seaguar InvizX Fluorocarbon is soft, supple, and castable. Designed to be used as a mainline for freshwater fishing applications. Provid...
View full details -
Rapala DT Series Crankbait DT4
from $10.49from $8.92Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
View full details -
Z-Man CrusteaZ 2 inch Soft Plastic Small Crustacean 6 pack
from $4.99from $4.24The Z-Man CrusteaZ are 2 inch, soft plastic small crustaceans made from ElaZtech. This miniature crustacean imitation is perfectly suited for any a...
View full details -
Strike King Pro Model Series 6XD Deep Diving Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
View full details -
Z-Man Scented Curly TailZ 4 inch Soft Plastic Grub 5 pack
$5.99$5.09Features: The Z-Man Scented Curly TailZ Soft Plastic Grub are 4 inch scented soft jerkbaits with ribbon tails. Pot-bellied baitfish profile and th...
View full details -
Berkley SlobberKnocker Bladed Jig
$10.99$9.89Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
View full details -
NEW
Z-Man Prawn StarZ Soft Plastic Prawn - 3.5 Inch
$9.99$8.49Features: The all new Z-Man Prawn StarZ Soft Plastic 3.5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to t...
View full details -
Z-Man Mulletron Loose Body Swimbait
$5.49$4.67Features: The all new Z-Man Mulletron Loose Body Swimbait is an ICast 2023 Top Performer and a must have in your tackle box! Crafted from durable ...
View full details -
Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
View full details -
VMC Sinker Stops - 10 Pack
$2.49$2.12The new VMC Sinker Stop is a high-density neoprene stopper designed to peg the weight close to the hook on a punch, flipping, or pitching rig. The ...
View full details -
Gary Yamamoto Zako 3 inch Soft Plastic Swimbait - 8 Pack
$5.99$5.39Features: The 3 inch Zako is Gary Yamamoto's answer to anglers using smaller bladed baits--now you need a smaller blade bait trailer: the Yamamoto...
View full details -
Rapala Crush City Bronco Bug - 6 Pack
$7.99$7.19Features: The all new Rapala Crush City 4 Inch Bronco Bug was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide a ...
View full details -
Z-Man SnakelockZ Articulated/Swinging Jighead 3 pack
$8.49$7.22Features: The Z-Man SnakeLockZ are articulated jigheads that are a great weedless way to rig your soft plastic baits to give a snakelike action. T...
View full details -
Berkley Swamp Lord Hollow Body Frog
$10.99$9.89Features: The Berkley Swamp Lord Hollow Body Frog is a top-tier topwater bait designed for captivating action cast after cast in a medium 2.6 inch ...
View full details -
Z-Man Micro GOAT 8 pack
$4.99$4.24Features: The Z-Man Micro GOAT offers versatile panfish-catching capabilities with an all new finesse application of the well loved Z-Man GOAT! A r...
View full details -
VMC Tungsten Worm Bullet Weight
from $7.49from $6.37Features: The VMC Tungsten Worm Weight is a lead-free bullet weight for worms to reach deeper water. Made of tungsten, it has a more compact profi...
View full details -
River2Sea Whopper Plopper 60 Topwater Prop Lure
$9.99Features: The River2Sea Whopper Plopper 60 is a new, even smaller version of Larry Dahlberg's classic topwater lure. Measures just 2 3/8 inches, w...
View full details -
Berkley PowerBait Power Eggs Floating Magnum 1/2 oz. Jar
$5.99$5.39Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
View full details -
Z-Man CrossEyeZ ChatterBait
from $10.49from $8.92Features: The Z-Man CrossEyeZ ChatterBait is a new bladed swim jig design that combines the Z-Man CrossEyeZ Snakehead Swim Jig with their ChatterB...
View full details -
Rapala Crush City Cleanup Craw 3.5 Inch - 7 Pack
$7.99$7.19Features: The all new Rapala Crush City 3 Inch Cleanup Craw was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provide ...
View full details -
Z-Man StingerZ Micro Finesse Bait
$4.99$4.24Features: The new Z-Man StingerZ features a unique straight-tail shad style profile ideal for a variety of micro finesse applications. Pairs seaml...
View full details -
Yo-Zuri L Minnow Ultralight Jerkbait
from $6.99from $4.89Features: The Yo-Zuri L Minnow is an ultralight jerkbait designed for controlled depth trout, perch, and panfish fishing. Count it down to the bott...
View full details -
Yo-Zuri HD Carbon Disappearing Pink 30 Yards Fluorocarbon Leader
from $9.99from $6.99Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materi...
View full details -
Z-Man EZ ShrimpZ 3 1/2 inch Rigged w/ Mustad Weighted Hook 2 pack
$7.99$6.79Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch, 1/4 ounce shrimp imitation baits. Segmented body for lifelike action and movement. P...
View full details -
NEW COLORS
Yo-Zuri 3DB Suspending Jerkbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 110mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Co...
View full details -
Strike King 3X ElazTech Baby Z Too 2 3/4 inch Soft Jerkbait 5 pack
$5.99$5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
View full details -
Berkley PowerBait Power Switch
from $8.99from $8.09Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
View full details -
Yo-Zuri Hybrid Clear 600 Yards Co-Polymer Monofilament Fishing Line
from $9.99from $6.99Features: Yo-Zuri's Hybrid Clear 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's ex...
View full details -
Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
$7.99$6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
View full details -
Z-Man Kicker CrabZ
$5.49$4.67Features: The Z-Man Kicker CrabZ is a first-of-its-kind crab imitation that accurately imitates a sideways swimming crab. Winner of ICAST 2022 Bes...
View full details -
Berkley PowerBait 7 inch Power Worms 13 pack
$6.99$6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
View full details -
Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99from $6.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
View full details -
Z-Man Trout Eye 3/16 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 3/16 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wi...
View full details -
Z-Man HerculeZ Top Hook Soft Swimbait
from $9.99from $8.49Features: The Z-Man HerculeZ are a new series of large, top hook soft body swimbaits! Exclusive curved paddle tail design for lifelike swimming ac...
View full details -
Gary Yamamoto 4 Inch Fat Ika Soft Plastic Skirted Grub - 10 Pack
$8.99$8.09Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the...
View full details -
Z-Man DoormatadorZ 6 inch Scented Curly Tail Grubs 3 pack
$5.99$5.09Features: The Z-Man DoormatadorZ are a new 6 inch scented soft plastic curly tail grub designed specifically for fluke/flounder fishing in the Mid...
View full details -
Yo-Zuri 3D Inshore Topknock Pencil Topwater Walker 125mm - 5 Inch
$11.99$8.39Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
View full details -
Rapala BX Brat 06 Square Bill Crankbait
from $11.49from $9.77Features: The Rapala BX Brat 06 Squarebill Crankbait is a 2 inch, 3/8 ounce squarebill crankbait that dives 6 feet. Delivers hard flash and wild-t...
View full details -
Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
from $6.49from $5.52Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
View full details -
Z-Man Pro ShroomZ Weedless Jigheads 4 pack
$6.99$5.94Features: The Z-Man Pro ShroomZ Weedless Jigheads are weedless Ned rig jigheads made with larger 2/0 hooks and are available in heavier weights th...
View full details -
VMC ILS InLine Single Hook 4X
from $5.49from $4.67Features: The VMC InLine Single Hook 4X is a 4-times extra-strong inline single hook designed to be a replacement hook for larger saltwater lures....
View full details -
Gary Yamamoto 4 Inch Kickin' Zako Paddle Tail Swimbait - 5 pack
$6.99$6.29Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...
View full details -
Z-Man Mulletron Line Through Swimbait
from $10.99from $9.34Features: The Z-Man Mulletron Line Through Swimbait is an innovative Swimbait designed for saltwater gamefish with exceptional durability and life...
View full details -
Seaguar Red Label Fluorocarbon Fishing Line 175-250 Yards
from $17.75from $13.31An excellent introduction to anglers who are new to mainline fluorocarbon, Seaguar's Red Label Fluorocarbon is strong yet extremely soft, sensitive...
View full details -
Strike King KVD 300D Series Deep Diving Jerkbait - 4.75 Inch
$12.99$11.04Features: The KVD 300D Series Deep Jerkbait is a 4 3/4 inch jerkbait that weighs 3/5 ounce and dives to 11 feet Has the perfect combination of rol...
View full details
