2025 Primal Sale Week

Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed b...

Features: The Rapala Giant Lure Replica come in at a substantial 29 inches (74 cm) in length, this "lure" is not designed for fishing but rather as...

Features: The Berkley PowerBait® 4 Inch Saltwater CullShad is an advanced swim-bait designed for shallow water fishing, offering a large profile a...

Features: The all new Z-Man Vintage Rope Hat is a timeless choice for any angler looking for a more subtle look, while also still wanting to show t...

Features: Retro-Inspired Fishing Cap - A relaxed, unstructured snapback hat designed for comfort, style, and glare reduction, perfect for anglers a...

Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced...

Features: The all new Strike King 3 Inch Rage Hawk is the slightly bigger brother of the Original Compact 2.75 Inch Rage Hawk and it packs a punch...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Right is designed to surface troll and veer to the right when dragged behind a boat. This fl...

Features: Introducing the 2.75 inch Rapala Shallow Shad Rap SSR07, a premium balsa bait designed to have a precise action with intricate finishes, ...

Features: Berkley PowerBait Glitter Turbo Dough is 42% more effective than original trout bait. Glitter simulates real fish scales and allows tro...

Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...

Features: The Yo-Zuri 3DB Crayfish is a slow-sinking hard bait designed to mimic a crayfish, making it a favorite forage lure for Largemouth Bass w...

Features: The Berkley PowerBait Wishbone Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Con...

Features: The all new VMC 7120 Ringed Pinhead Needle Point Saltwater Hooks are the pinnacle of strength and quality that Saltwater Anglers need in...

Features: The Berkley Magic Swimmer is known in the Saltwater world for its Trophy Fish Catching design and it is now finally available in Freshwa...

Rapala Fish and Game Shears provide one tool for a multitude of cutting tasks. Shears are great for heavy leverage lopping to fine detail trimming....

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The Yo-Zuri Hydro Popper HD is a hard-hitting topwater lure designed for explosive strikes, creating massive surface splashes that attrac...

Features: The all new Yo-Zuri SuperBraid 9 White Filler Spools are Ultra High-Performance Braided Line that improves upon the already Established ...

Features: The all new Strike King 8XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...

Features: The Yo-Zuri "Hokuriku" Splashing Float Type Left is designed to surface troll and veer to the left when dragged behind a boat. This floa...

Features: The all new Strike King Tour Grade Tungsten Flipping Jig is here to deliver Monstrous Performance at a reduced Size thanks to its Premium...

Features: The all new Berkley Gulp! 5 Inch Nemesis Curly Tail Prawn wreaks havoc on your local coastal waters and truly lives up to its name as a ...

Features: The all new Yo-Zuri Inshore Saltwater Kit is the ideal choice for anglers looking to try their hand at inshore angling! This kit include...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 3300 Yard Bulk Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring ...

One look and you can see the difference. One moment in your hand and you can feel the difference. Your first cut and you are converted. Perfect ba...

Features: The Strike King Homing Minnow is a paddle tail swimbait designed to stay in the strike zone longer, attracting bass with lifelike swimmin...

Features: Since 1984, Strike King® has been a leading authority in polarized sunglasses for fishermen, and that history continues today with the St...

Features: The Strike King KVD 6-inch Precision Fillet Knife is a sharp new fillet knife from Strike King's new KVD lineup of tools. The blade featu...

Features: The Berkley Max Capacity Bait Notebook is the best way to manage all your baits for you next trip! Equipped with a hook-n-loop strap for...

Features: The New formula for the Berkley PowerBait Catfish Bait Chunks is 185% stronger than natural bait. Pre-formed for quick and easy rigging...

Features: Innovative plopper-style bait designed to stand out with unique sound and action, ideal for drawing strikes in tough fishing conditions. ...

Features: Discount Tackle Worm Burner Snapback Hat: Cast in style with the Discount Tackle Worm Burner Snapback Hat, a premium rope cap blending cl...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and a natural swimming motion designed to trigger...

Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Thin Di...

Features: The all new Berkley Forward Finesse Braid in the Crystal Color is purpose built for Forward Facing Sonar Anglers to Maximize Visibility ...

Features: The Yo-Zuri SuperBraid Blue Braided Line 150 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notch...

Features: Strike King's S11 "Rogue" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perfo...

Fish at controlled depths while using a standard baitcasting reel. With this line counter you'll be able to set your bait at the right depth ever...

Features: The Luhr-Jensen Medium Flex Salmon Bungee is a 12 inch bungee cord for salmon trolling presentations. Allows salmon to naturally mouth tr...

Features: The Yo-Zuri Crystal Minnow 110mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...

Features: The Yo-Zuri Crystal Minnow 90mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming acti...

Features: The all new Z-Man Bad AZZ Bass Tech HoodieZ brings comfort and functionality to a whole new level! With its Incredibly soft, lightweight ...

Features: Rapala Hook File helps maintain sticky-sharp hooks. Made from double-sided, high-carbon steel to provide an ultra-fine cutting edge. Com...

Features: The all new Strike King KVD Elite 8.0 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...

Features: The all new Berkley PowerBait 3.25 Inch Bonefish Minnow makes novice anglers good and good anglers great thanks to its seductive design ...

Features: The all new Strike King 10XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does...