2025 Primal Sale Week

Features: The Berkley PowerBait Minnotator Pre-Rigged 2 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfish...

Features: The Yo-Zuri SuperBraid White Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-notc...

Features: The Z-Man Redfish Logo Tech HoodieZ is a hoody. 4.1 oz and made of 100% polyester microfiber construction. Additionally it comes up with ...

Features: The VMC Hover Jig Kits feature a curated selection of the new VMC Hover Jig's, a new type of Jig from the Pro's at VMC that offers a uni...

Features: Strike King's S11 "Caddo" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual perfo...

Features: The Berkley® Big Game Lip Grip scale is a large, corrosion resistant scale designed for large fresh and saltwater species. Corrosion res...

Features: The all new VMC Finesse Jig brings anglers a unique approach on Jigs with an emphasis on slowing down the process for those extra finicky...

Features: The all new VMC Redline Series Tungsten NED Jigheads are purpose built to elevate your NED Rig Game this season and bring you that new PB...

Features: Strike King's S11 "Pickwick" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual pe...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Gulp! 4 Inch Crawler is a sizeable innovation from the pros at Berkley that implements the wonders of Gulp! Technology, with ...

Features: The Berkley Gulp!® SR Crawler, developed in collaboration with walleye pro Korey Sprengel, revolutionizes the traditional "Spinner Rig" t...

Features: The Luhr-Jensen 1 1/2 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, ...

Features: The River2Sea Short Sleeve Logo T-Shirt is a 50/50 polyester/cotton blend shirt. Designed for comfort in any season. R2S logo on the che...

This deluxe,  Rapala 50 pound Digital Fish Gripper Scale is packed with upgraded features. Start off with rugged high-grade stainless steel constru...

Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...

Features: The all new Berkley Magic Swimmer Slow Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...

Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced Th...

Features: The Berkley PowerBait Mayfly Grub makes catching Panfish a breeze thanks to its Micro Size but Macro Action that fish can't resist! Const...

Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...

Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 5-8 feet lure designed for maximum perfo...

Features: Award-winning saltwater swimbait with a lifelike mullet profile, photo-printed details, and fluid swimming action that stands out as a pr...

Features: The Strike King Potbelly Spinnerbaits are a valuable tool to have in your tackle box whenever the conditions call for a Spinnerbait! Util...

Features: Do you ever find yourself on the water wishing you had some polarization but don't want to spend the big bucks on some polarized glasses?...

Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...

Features: The Yo-Zuri SuperBraid 5 Color Braided Line 330 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-no...

Features: The VMC 7199 Octopus Bait Hooks Nickel is an offset bait hook with a turned-up eye. Features offset design with turned up eye, minimal co...

Features: The Yo-Zuri Egi Aurie-Q RS Sinking 50mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...

Features: The all new Strike King 12 Inch KVD Zeus Worm is an extra-long, large-bodied work designed to attract HAWG's with each cast! Thanks to t...

Features: The all new Yo-Zuri Striped Bass Kit is the ideal choice for anglers looking to tackle the infamously fun to catch fish, the Striped Bas...

Features: The VMC Hard Ball Jig Kit is a pack of 10 or 25 different Hard Ball Jig Heads in assorted colors. Choose the size/weight that you need. ...

Features: The award-winning Berkley® PowerBait Saltwater Gilydine offers an exceptionally lifelike presentation in terms of shape, color, and acti...

Features: The Berkley Gulp! infuse 5 inch Jumbo Leech harnesses the power of extreme scent dispersion to widen the strike zone and increase your ca...

Features: The Berkley PowerBait Floating Steelhead Worm is the ideal worm for your next steelhead adventure! Infused with Berkley's own PowerBait ...

Features: The Yo-Zuri Crystal 3D Minnow 90mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and an...

Features: The Sufix 832 Advanced Superline Braided Line in Neon Lime Green 600 Yard Bulk Spools are the Strongest, most Durable, and most Advanced...

Features: The all new Berkley Forward Finesse Braid in the Low-Vis Green Color is purpose built for Forward Facing Sonar Anglers to Maximize Visib...

Features: The VMC RedLine Series Heavy Duty Wide Gap Hooks are new, high-performance Worm/Creature hooks made with VMC's RedLine Technology! Coated...

Features: The Yo-Zuri Trolling Rabbit w/ Swivel uses compact wings to create a whitewater effect as it trolls behind your boat. This float has a l...

Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 150 Yard Standard Spools are the Strongest, most Durable, and most Adva...

Features: The Strike King Shadalicious 3.5 Inch Paddletail Swimbait comes in packs of 6. The Shadalicious paddletail can be rigged on a jig head or...

Features: The Berkley Ripfish combines fast-dropping lipless action with glide-bait finesse, offering precise elevation control, lateral hunting mo...

Features: The Sufix 832 Advanced Superline Braided Line in High-Vis Yellow 150 Yard Standard Spools are the Strongest, most Durable, and most Adva...

Features: The all new Berkley Magic Swimmer Fast Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer relea...