Filters
- Accessories
- Assist Hooks
- Attractants
- Baitholder Hooks
- Ball Jigheads
- Bladed Jigs
- Braided Line
- Buzz Baits
- Casting Jigs
- Catfish Baits
- Circle Hooks
- Co-polymer line
- Craws
- Creatures & Reapers
- Crustacean
- Culling
- Decals
- Deep Diving Crankbaits
- Dodgers & Flashers
- Dough Baits
- Drop Shot Baits
- Drop Shot Hooks
- Eggs
- Flipping Hooks
- Fluorocarbon Line
- Football Jigheads
- Gloves
- Grubs
- Hair Jigs
- Hard Body Swimbaits
- Hats
- Hollow Body Frogs
- Hook Accessories & Tools
- Ice Jigs
- Inline Single Hooks
- Jerkbaits
- Jig Trailers
- Kits
- Knives
- Leaders
- Line Tools
- Lipless Crankbaits
- Lure Accessories
- Maggots & Larvae
- Medium Diving Crankbaits
- Monofilament
- Multi Depth Crankbaits
- Ned Rig Jigheads
- Neko Hooks
- Nibbles & Mallows
- Octopus Hook
- Paddle Tail Swimbaits
- Panfish Plastics
- Pitching & Flipping Jigs
- Pliers
- Propbaits
- Rip Baits
- Saltwater Trolling Lures
- Scales
- Scissors
- Shakeyhead Jigheads
- Shallow Diving Crankbaits
- Short Sleeve Shirts
- Soft Body Swimbaits
- Soft Frogs
- Soft Jerkbaits
- Soft Plastic Toads
- Specialty Hooks
- Spinnerbaits
- Spinners
- Spinning Reels
- Spoons
- Squarebill Crankbaits
- Squid Jig
- Stick Baits
- Sun Shirts
- Sunglasses
- Sweatshirts
- Swim Jigs
- Swimbait Hooks
- Swimbait Jigheads
- Swinging Jigheads
- Swivels, Snaps & Split Rings
- Tackle Storage
- Topwater Poppers
- Topwater Walker
- Treble Hooks
- Trolling Floats
- Trolling Lures & Plugs
- Trolling Rigs & Harnesses
- Tube Jigheads
- Tubes
- Twitchbaits
- Underspin Jigheads
- Wacky Hooks
- Wakebait
- Weights
- Wide Gap Hooks
- Worm Hooks
- Worms
Top Brands
2025 Primal Sale Week
-
Berkley Walleye Rig Indiana Blade
from $2.49from $2.24Features: The Berkley Walleye Rig with Indiana Blade is a ready-to-fish Crawler Harness that you can troll right out of the package--designed by to...
View full details -
Berkley Gulp! Floating 2 1/2 inch Trout Worm 20 pack
$8.99$8.09Features: The Berkley Gulp! Floating Trout Worm 2 and 1/2 inch is a shorter, fatter trout-attracting worm. Unique shape is great for wacky or Nek...
View full details -
Gary Yamamoto Nuki Bug - 3.5 Inch
$8.99$8.09Features: The all new Gary Yamamoto Nuki Bug 3.5 Inch is a soft plastic bait designed for finesse fishing, offering a combination of the original Y...
View full details -
Yo-Zuri 3DB Pencil Topwater Walker 125mm - 5 Inch
$11.99$8.39Features: The Yo-Zuri 3DB Pencil 5 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
View full details -
Yo-Zuri SuperBraid Dark Green - 300 Yard Spool
from $24.99from $17.49Features: The Yo-Zuri SuperBraid Dark Green Braided Line 300 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top...
View full details -
Strike King Bitsy Flip Flipping Jig 1/2 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
View full details -
Strike King KVD Ocho Wacky Rig Tool
$11.99$10.19Features: The Strike King KVD Ocho Wacky Rig Tool is a soft stickbait wacky O-ring applicator tool. Designed specifically for wacky and Neko riggi...
View full details -
Rapala Fishing Clipper
$10.49$8.92A "can't live without" tool, the Rapala Fishing Clipper is perfect for cleaning up tag ends on knots and general line cutting. Includes Rapala lure...
View full details -
Yo-Zuri 3DB Pencil Popper - 5.375 Inch
$11.99$8.39Features: The Yo-Zuri 3DB Pencil Popper 5.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
View full details -
Strike King Tour Grade Snaps - 10 Pack
$2.99$2.54Features: Strike King's all new Tour Grade Snaps are purpose built to make your life easier for both the casual angler and the experienced angler! ...
View full details -
River2Sea Big Mistake 160 Topwater Prop Lure
$16.99Features: The River2Sea Big Mistake 160 is a massive, 6 3/8 inch topwater bait that makes a lot of noise. Designed by Chris Lane, the Big Mistake ...
View full details -
Seaguar Threadlock Braided Fishing Line Blue 600 Yards
from $156.00from $117.00Seaguar Threadlock Braided Line is an ultra-strong, 16 strand hollow cord big game saltwater fishing braid. This high performance braid features 16...
View full details -
Berkley Gulp! Alive! 1 inch White Maggots 2.2 oz. Jar
$6.99$6.29Features: Berkley Gulp! Alive! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifel...
View full details -
Gary Yamamoto Hinge Minnow - 6 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
View full details -
Luhr-Jensen Krocodile Spoon w/ Treble Hook - 1/4 oz
from $6.49from $5.52Features: The Luhr-Jensen 1/4 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
View full details -
VMC RedLine Series Heavy Duty Flippin' Hooks
$12.99$11.04Features: The VMC RedLine Series Heavy Duty Flippin' Hooks are new, high-performance Flippin' hook made with VMC's RedLine Technology. This rugged ...
View full details -
Rapala XRSB-15 X-Rap Subwalk Subsurface Walker - 6 Inch
$22.99$19.54Features: The Rapala X-Rap SubWalk 15 Topwater Subsurface Walker can perform subsurface Walk-the-Dog action. 6-inch bait sports the Xtreme flash w...
View full details -
Strike King Sexy Bug Creature Bait - 3 Inch
$7.49$6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
View full details -
River2Sea 4X EWG Treble Hooks
$6.99Features: The River2Sea 4X EWG Treble Hooks are the super strong OEM wide gap, black nickel trebles that come stock on River2Sea's famous Whopper ...
View full details -
Berkley Toad Riveter Buzzbait
$9.99$8.99Features: Ready-to-Fish Buzzbait for Big Bites: The Berkley Riveter is a high-performance buzzbait designed to attract aggressive strikes with its...
View full details -
Yo-Zuri Floating Mag Pencil Topwater Walker 200mm - 8 Inch
$24.99$17.49Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...
View full details -
Gary Yamamoto Shad Shape Swimmer - 3.2 Inch
$5.99$5.39Features: The all new Gary Yamamoto 3.2 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...
View full details -
Strike King Pro Model Series 5XD Deep Diving Silent Crankbait - 5/8 oz
$9.99$8.49Features: The Strike King Pro Model Series 5XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and mu...
View full details -
Sufix Siege Smoke Green Monofilament Line
from $13.49from $11.47Features: Sufix Siege Smoke Green has as a patented XV2 Technology that allows Sufix to produce a line with an unmatched strength to diameter rat...
View full details -
Berkley Gulp! 1/4 inch Corn Yellow 1.5 oz. Jar
$5.99$5.39Features: Berkley Gulp! 1/4 Corn has outfished real corn in head-to-head tests! Features Gulp! proprietary extreme scent dispersion with lifelike...
View full details -
Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
$11.99$10.19Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
View full details -
Seaguar AbrazX Fluorocarbon Musky/Pike Fishing Leader Coil 25 Yards
from $51.99from $38.99A strong, stealthy replacement for wire leaders. Built to target toothy fish, like pike and muskie, this leader material features smaller line diam...
View full details -
Strike King Contra Monofilament 330 Yards Clear
$9.99$8.49Features: The Strike King Contra Monofilament 330 Yards Clear is spool of Strike King's new Contra Monofilament fishing line. Features incredible...
View full details -
Rapala Rain Bib
$161.99$137.69Features: The Rapala Rain Bib is a grey and red foul-weather fishing bib. Combines the latest in outerwear technology with premium components to ...
View full details -
Strike King 3XD Elite Series Crankbait - 2 Inch
$10.99$9.34Features: The all new Strike King 3XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
View full details -
Rapala Scatter Rap Crank 05 2 inch Medium Diving Crankbait
$14.49$12.32Features: The Rapala Scatter Rap Crank 2 inch is a medium diving crankbait that weighs 5/16 ounce and dives between 6 and 8 feet. Features a balsa ...
View full details -
Berkley Trilene Big Game Monofilament Clear Leader Coil 110 Yards
$15.99$14.39Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...
View full details -
Berkley PowerBait Drip Swimmer - 5 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 5 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
View full details -
Berkley Magic Swimmer Sinking Saltwater Swimbait - 3.75 Inch
$16.99$15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
View full details -
Berkley Skirted Riveter Buzzbait
$10.99$9.89Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...
View full details -
Berkley Shallow Money Badger Crankbait - 1.5 Inch
$10.99$9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...
View full details -
VMC RedLine Series Finesse Treble Hooks
$9.49$8.07Features: The VMC RedLine Series Finesse Treble are new, high-performance treble hooks made with VMC's RedLine Technology. The Redline Finesse Treb...
View full details -
Sufix Pro Mix Clear Monofilament 330 Yards
from $7.49from $6.37Sufix ProMix is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance proper...
View full details -
River2Sea Tactical Wake 210 8 inch Topwater Wakebait
$74.99Features: The River2Sea Tactical Wake 210 is the new and long-awaited Topwater Wakebait designed by River2Sea and the popular YouTube TacticalBass...
View full details -
Rapala Line Remover
$23.49$19.97Features: The Rapala Line Remover is a "must-have" line management tool. Strips line with an enhanced stripping wheel capable of pulling 5 feet of...
View full details -
Berkley Magic Swimmer Sinking Saltwater Swimbait - 5 Inch
$16.99$15.29Features: The all new Berkley Magic Swimmer Sinking Saltwater Swimbait is a refresh of the classic and well loved Berkley Magic Swimmer released d...
View full details -
Gary Yamamoto Hinge Minnow - 5 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
View full details -
Blue Fox Classic Strobe Tear Drop Spoon Kit
$15.99$13.59Features: Blue Fox Strobe Tear Drop Spoon Kit contains spoon lures great for casting or trolling. The fluttering action on the drop and the flash ...
View full details -
Berkley Gulp! Pinched Crawler
$5.99$5.39Features: The Berkley Gulp! Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the power of Be...
View full details -
13 Fishing Kalon C Spinning Reel
from $79.99Features: The 13 Fishing Kalon C Spinning reel is a versatile reel that has applications from ice, to freshwater to saltwater! You'll find a Kalon...
View full details -
Strike King Evader 70 Subsurface Walker - 3 Inch
$15.99$13.59Features: The all new Strike King Evader 70 Subsurface Walker is a truly unique take on a Topwater Walker that drives fish wild and entices big st...
View full details -
Strike King 6XD Elite Series Crankbait - 3 Inch
$12.99$11.04Features: The all new Strike King 6XD Elite Series Crankbait masterfully charges into territories that other crankbaits fail to reach and it does ...
View full details -
Gary Yamamoto 3.5 Inch Scope Shad - 8 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3.5 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in ...
View full details
