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Top Brands
2025 Primal Sale Week
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Luhr-Jensen Rattling Kwikfish K14 Diving Plug
$12.99$11.04Features: The Luhr-Jensen Rattling Kwikfish K14 are 4 1/4 inch diving plug lures designed for salmon, steelhead, and trout. Aggressive action forc...
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Strike King Tour Grade Tungsten Compact Swim Jig
from $7.99from $6.79Features: The all new Strike King Tour Grade Tungsten Compact Swim Jig is purpose built to deliver anglers Truly Lifelike Baitfish Movement in a co...
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VMC RedLine Series Wacky Neko Hooks
$8.49$7.22Features: The VMC RedLine Series Wacky Neko Hooks are new, high-performance hooks designed for Wacky Neko Rigging and made with VMC's RedLine Techn...
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River2Sea Silent Whopper Plopper 130S Topwater Prop Lure
$16.99Features: The River2Sea Silent Whopper Plopper 130 is a silent, 5 inch, 1 3/8 ounce model of Larry Dahlberg's world-renowned topwater prop lure de...
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Rapala Skitter Pop 09 3 1/2 inch Topwater Popper
$14.49$12.32Features: The Rapala Skitter Pop 09 is a 3 1/2 inch, 1/2 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Sufix Revolve High-Vis Neon Lime Braid - 200 Yards
$25.99$22.09Features: The all new Sufix Revolve High-Vis Neon Lime Braid is a high quality braid designed to give you the best experience when fishing Finesse...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 3.5 Inch
$7.99$7.19Features: The Berkley PowerBait Minnotator Pre-Rigged 3.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Yo-Zuri HD Carbon Disappearing Pink 100 Yards Fluorocarbon Leader
from $38.99from $27.29Features: The Yo-Zuri HD Carbon Disappearing Pink is "The Original" industry-leading, 100% fluorocarbon leader material. Proprietary leader materia...
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Berkley Gulp! Nightcrawler 6 inch Scented Plastic Worm 10 pack
$8.99$8.09Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley PowerBait Chroma-Glow Crappie Nibbles
$6.99$6.29Features: Berkley PowerBait Chroma-Glow Crappie Nibbles are crappie/panfish bait bits that glow-in-the-dark. Soft, yet long-lasting, petite, pref...
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Strike King Hardliner Flat Sided Crankbait - 2.5 Inch
$11.99$10.19Features: The all new Strike King Hardliner Flat Sided Crankbait is an Ohmage to the Classic Balsa Wood Style Cranks of the 80's and 90's that were...
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Strike King KVD Deep Elite 300 Series Jerkbait - 4.75 Inches
$16.99$14.44Features: The Strike King KVD Deep Elite 300 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed t...
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Rapala J09 Jointed 3 1/2 inch Balsa Wood Minnow
$12.49$10.62Features: The Rapala J09 Jointed Minnow is a 3 1/2 inch, 1/4 oz balsa wood minnow with a tight, wobbling action. The versatile J09 can be cranked o...
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Yo-Zuri Mag Popper Topwater Popper 160mm - 6.25 Inch
$17.99$12.59Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Rapala Sarda 18 Trolling Lure - 7 Inch
$57.99$49.29Features: The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite...
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Strike King Bitsy Poppin Perch - 3 Inch
$6.99$5.94Features: The all new Strike King Bitsy Poppin Perch improves on the success of the already popular KVD Poppin Perch by giving it a smaller profil...
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Berkley Gulp! Floating Pinched Crawler
$5.99$5.39Features: The Berkley Gulp! Floating Pinched Crawler is a hassle free ready to throw bait that demands attention once it hits the water with the po...
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Z-Man Line Through Replacement Hooks - 4 Pack
$4.49$3.82Features: The all new Z-Man Line Through Replacement Hooks are replacement hooks designed for the LT Series of Z-Man Baits! Constructed from Heavy ...
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VMC 7115 Techset Live Bait Hooks Tin Red
from $5.49from $4.67Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Tin Red Finish in an 8 pack and an economy size 25 pack. The VMC 7115 fea...
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Rapala XR-12 X-Rap Medium Diving Jerkbait - 4.75 Inch
$20.49$17.42Features: The Rapala X-Rap 12 Medium Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 4 3/4-inch b...
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Rapala XRCD-07 X-Rap CountDown Jerkbait - 2.75 Inch
$13.99$11.89Features: The Rapala X-Rap CountDown 07 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2 3/4...
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Berkley PowerBait Trout Bait Twist 1.1 oz. Jar
$5.99$5.39Features: Berkley PowerBait Trout Bait Twist is an irresistable swirl of bright, attractive colors! This PowerBait dough is mixed with a sprinklin...
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Strike King Gravel Dawg 10 Crankbait - 3.5 Inch
$11.99$10.19Features: Strike King's all new Gravel Dawg 10 is a deep-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobble...
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Berkley PowerBait Glitter Chroma-Glow Dough
$6.99$6.29Features: Berkley PowerBait Glitter Chroma-Glow Dough is floating, glowing, glitter-infused dough bait for trout and panfish. The pliable dough is...
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Z-Man SpeckZ Logo TeeZ Short Sleeve T-Shirt
$24.99$21.24Features: The Z-Man SpeckZ Logo TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and speckled sea trout on the chest. Made f...
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River2Sea Glassy Vibe 65 Lipless Crankbait
$9.99Features: The River2Sea Glassy Vibe 65 is a 2 1/2 inch, 3/4 ounce unique lipless crankbait/blade hybrid that features a solid lead body encased in...
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River2Sea Ruckus 3/4 oz. Lipless Crankbait
$11.99Features: River2Sea Ruckus is a 3 inch lipless crankbait that makes a lot of noise! In colder water months--it's a favorite in the early spring--t...
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Berkley Fusion19 Frog Hook 2 pack
$7.99$7.19Features: The Berkley Fusion19 Frog Hook is designed for anglers of all skill levels to make Frogging fun and effective! Designed to fit perfectly ...
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Berkley PowerBait Buzz'n Speed Toad Frog - 4 Inch
from $5.99from $5.39Features: The Berkley PowerBait Buzz'n Speed Toad is a 4 inch long soft body frog designed to paddle along the surface drawing strikes from below ...
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Yo-Zuri 3DB Pencil Popper - 4.375 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Pencil Popper 4.375 Inch is a unique Walking and Popping Topwater Lure that will give you an advantage on the water! Par...
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Berkley Deep Hit Stick 3.75 Inch
$11.99$10.79Features: The all new 3.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for medium t...
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Berkley Gulp Catfish Bait Chunks 12 pack
$7.99$7.19Features: Berkley Gulp! Catfish Chunks outperform natural livers, and are longer lasting, too! Expand the strike zone with 400x more scent disper...
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Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
$11.99$10.19Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
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Berkley PowerBait CullShad Un-Rigged Soft Body Swimbait - 6 Inch
$10.99$9.89Features: The Berkley PowerBait CullShad Un-Rigged 6 inch Soft Body Swimbait is an advanced swim-bait designed for shallow water fishing, offering...
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Storm Suspendots 80 pack
$8.99$7.64Storm Suspendots let you adjust the buoyancy of your lure to match your fishing conditions. Vary the action and weight, create a neutrally buoyan...
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Gary Yamamoto 4 Inch Scope Shad - 6 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 4 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...
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Seaguar IceX Fluorocarbon 50 Yards
$10.70$8.02Features: Seaguar IceX Fluorocarbon is a super-low memory, micro-diameter ice fishing fluorocarbon. Made using 100% exclusive Seaguar resins and de...
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Rapala Skitter Pop 07 2 3/4 inch Topwater Popper
$15.99$13.59Features: The Rapala Skitter Pop 07 is a 2 3/4 inch, 1/4 oz topwater popper. Featuring a cupped plastic lip and balsa wood body, the Rapala Skitte...
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Rapala Curved Pliers 6 1/2 inch
$15.49$13.17Features: The Rapala 6 1/2 inch Curved Fishing Pliers feature a split shot crimper, a side cutter and double leaf spring. The handles of these pli...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 1 oz
from $11.99from $10.19Features: The Luhr-Jensen 1 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, suit...
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Yo-Zuri Squid Fluorocarbon Leader
from $4.99from $3.49Features: Yo-Zuri Squid Fluorocarbon Leader is 100% fluorocarbon leader material specifically designed and intended for squid fishing. Allows you ...
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Berkley Deep Hit Stick 4.25 Inch
$11.99$10.79Features: The all new 4.25 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for deep wat...
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Berkley SquareBull 2 3/4 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 3/4 inch, 5/8 ounce shallow squarebill crankbait that runs from 4 to 8 feet deep. The SquareBull features ...
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Rapala OG Big Rocco 06 Squarebill Crankbait - 2.75 Inch
$16.49$14.02Features: The all new Rapala OG Big Rocco 06 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ot...
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Storm WildEye Live Crappie Soft Swimbait 3 pack
from $9.99from $8.49Features: The Storm WildEye Live Crappie Soft Swimbait is a 3 pack of crappie-imitating soft body swimbaits. Designed to be super realistic. Incre...
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Yo-Zuri Mag Dive Pencil - 8 Inch
$24.99$17.49Features: The new Yo-Zuri Mag Dive is a floating/diving pencil designed for big game species, delivering an enticing side-to-side swimming action b...
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Strike King Tour Grade Neko Weights
from $6.99from $5.94Features: The all new Strike King Tour Grade Neko Weights are perfect for changing up your baits action and creating diverse new presentations with...
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Berkley PowerBait Power Eggs Clear Floating 1/2 oz. Jar
$5.99$5.39Features: Berkley PowerBait Power Eggs are synthetic salmon eggs designed for trout, salmon, and steelhead fishing. Offered in color combinations ...
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