Filters
- Accessories
- Assist Hooks
- Attractants
- Baitholder Hooks
- Ball Jigheads
- Bladed Jigs
- Braided Line
- Buzz Baits
- Casting Jigs
- Catfish Baits
- Circle Hooks
- Co-polymer line
- Craws
- Creatures & Reapers
- Crustacean
- Culling
- Decals
- Deep Diving Crankbaits
- Dodgers & Flashers
- Dough Baits
- Drop Shot Baits
- Drop Shot Hooks
- Eggs
- Flipping Hooks
- Fluorocarbon Line
- Football Jigheads
- Gloves
- Grubs
- Hair Jigs
- Hard Body Swimbaits
- Hats
- Hollow Body Frogs
- Hook Accessories & Tools
- Ice Jigs
- Inline Single Hooks
- Jerkbaits
- Jig Trailers
- Kits
- Knives
- Leaders
- Line Tools
- Lipless Crankbaits
- Lure Accessories
- Maggots & Larvae
- Medium Diving Crankbaits
- Monofilament
- Multi Depth Crankbaits
- Ned Rig Jigheads
- Neko Hooks
- Nibbles & Mallows
- Octopus Hook
- Paddle Tail Swimbaits
- Panfish Plastics
- Pitching & Flipping Jigs
- Pliers
- Propbaits
- Rip Baits
- Saltwater Trolling Lures
- Scales
- Scissors
- Shakeyhead Jigheads
- Shallow Diving Crankbaits
- Short Sleeve Shirts
- Soft Body Swimbaits
- Soft Frogs
- Soft Jerkbaits
- Soft Plastic Toads
- Specialty Hooks
- Spinnerbaits
- Spinners
- Spinning Reels
- Spoons
- Squarebill Crankbaits
- Squid Jig
- Stick Baits
- Sun Shirts
- Sunglasses
- Sweatshirts
- Swim Jigs
- Swimbait Hooks
- Swimbait Jigheads
- Swinging Jigheads
- Swivels, Snaps & Split Rings
- Tackle Storage
- Topwater Poppers
- Topwater Walker
- Treble Hooks
- Trolling Floats
- Trolling Lures & Plugs
- Trolling Rigs & Harnesses
- Tube Jigheads
- Tubes
- Twitchbaits
- Underspin Jigheads
- Wacky Hooks
- Wakebait
- Weights
- Wide Gap Hooks
- Worm Hooks
- Worms
Top Brands
2025 Primal Sale Week
-
VMC RedLine Series Hybrid Worm Hooks
$9.49$8.07Features: The VMC RedLine Series Hybrid Worm Hooks are new, high-performance worm hook made with VMC's RedLine Technology. The Hybrid Worm hooks fe...
View full details -
Gary Yamamoto 3.5 Inch Swim Senko Paddle Tail Swimbait - 7 Pack
from $7.49from $6.74Features: Hybrid Design: Merges the Senko's subtle action with the vibration of a paddletail swimbait. Lifelike Movement: Unique tail creates a ...
View full details -
Z-Man Redfish TeeZ Short Sleeve T-Shirt
$22.99$19.54Features: The Z-Man Redfish TeeZ Short Sleeve T-Shirt is a short sleeve t-shirt featuring a redfish graphic. Great new Z-Man redfish logo. Made of...
View full details -
VMC 9626BD Bladed O'Shaughnessy Short Shank Treble Hook
from $5.49from $4.67Features: The VMC 9626BD Bladed O'Shaughnessy Short Shank Treble Hook is a treble hook equipped with a flashy blade. 4x strong treble hook with O'S...
View full details -
Rapala Fat Rap 05 Deep Diving Crankbait
$9.99$8.49The Rapala Fat Rap 05 is a 2 inch, 5/16 ounce shallow diving crankbait crafted from extra-durable Balsa wood and equipped with a narrow bill. This...
View full details -
Strike King KVD Elite 200 Series Jerkbait - 4.5 Inch
$16.99$14.44Features: The Strike King KVD Elite 200 Series Jerkbait elevates performance with incredible erratic action that drives fish wild! Designed to hit...
View full details -
Strike King Jointed Structure Head - 2 Pack
$7.99$6.79Features: The all new Strike King Jointed Structure Head designed in collaboration with Bass Pro Mark Davis aims to tackle the largest of fish with...
View full details -
Berkley Hit Stick 7 - 2.75 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 7 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
View full details -
Berkley Gulp! Alive Recharge Liquid 8oz
$6.99$6.29Features: Introducing the Berkley Gulp! Alive Recharge Liquid, Berkley's famous bait attractant is now at your fingertips to recharge your favorite...
View full details -
Discount Tackle Shorty Fishing Gloves
$19.99$14.99Features: The all new Discount Tackle Shorty Fishing Gloves are here to help elevate your fishing game with superior protection from the elements ...
View full details -
Rapala GSR05 Glass Shad Rap 2 inch Suspending Crankbait
from $8.99from $7.64Features: The Rapala Glass Shad Rap (GSR05) is a 2 inch, 5/16 oz, suspending crankbait with a see-through hard plastic body and realistic iridescen...
View full details -
Berkley Non-Slip Coated Fisherman's Glove
$7.99$7.19Features: Berkley Non-Slip Coated Fisherman's Gloves are coated gloves with textured grip. Heavy-duty, yet flexible. Protects from fish handling h...
View full details -
Berkley Gulp! Saltwater Jerk Shad - 5 Inch
$8.99$8.09Features: The Berkley Gulp! Saltwater 5 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
View full details -
Rapala Balsa Xtreme Jointed Shad 06 Medium Diving Crankbait
$17.99$15.29Features: The Rapala Balsa Xtreme Jointed Shad 07 Medium Diving Crankbait combines the action of balsa wood with the durability of plastic. This 2...
View full details -
Strike King Rage Buzz Minnow Topwater Toad - 3.75 Inch
$7.99$6.79Features: The all new Strike King Rage Buzz Minnow is the perfect Soft Plastic Topwater to get the fish in a RAGE and ready for Top-Tier Topwater A...
View full details -
Strike King Final Copy Pre-Rigged Swimbait - 6 Inch
$13.99$11.89Features: The all new Strike King 6 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fish!...
View full details -
Yo-Zuri 3DR-X Floating Minnow 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...
View full details -
Berkley Gulp! Alive! Dragon Tail - 3.7 Inch
$9.99$8.99Features: The all new Berkley Gulp! Alive! Dragon Tail is a unique new take on what a stick bait can be, infused with incredible scent dispersion c...
View full details -
Blue Fox Super Vibrax Tri-Pack
$13.49$11.47Features: Blue Fox Super Vibrax Tri-Pack is a 3-piece variety pack of Blue Fox's classic Vibrax spinner lures. Triggers strikes through a proven c...
View full details -
Z-Man Drew's Ultimate Ned Rig Rod
from $169.99from $144.49Features: Z-Man Drew's Ultimate Ned Rig Rod is an innovative Rod Designed by Finesse Fishing Expert Drew Reese! Fully adjustable reel position (att...
View full details -
VMC Wacky Rig Kit
$13.49$11.47Features: The VMC Wacky Rig Kit is 19-piece starter kit designed to furnish anglers with everything they need to throw Wacky rigged soft baits for ...
View full details -
Discount Tackle Zip-Up Logo Hoodie
$34.99$26.24Features: The Discount Tackle Zip-Up Logo Hoodie is a full zip hooded sweatshirt. Adjustable drawstring hood. Classic heather gray color with dark...
View full details -
Strike King Wake Shad 2.0 Jointed Wakebait - 4 Inch
$13.99$11.89Features: The all new Strike King Wake Shad 2.0 Jointed Wakebait is back by popular demand in a 2.0 Upgraded version from the original Wake Shad th...
View full details -
Rapala J07 Jointed 2 3/4 inch Balsa Wood Minnow
$11.99$10.19Features: The Rapala J07 Jointed Minnow is a 2 3/4 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J07 can be cranked o...
View full details -
VMC Spin Jig 1/4 oz.
$6.49$5.52Underspin Jigheads The VMC Spin Jig come equipped with a premium VMC hook made from high carbon steel with a forged shank and a needle point. The j...
View full details -
Strike King Tour Grade Weight Pegs - 54 Pack
$8.99$7.64Features: The Strike King Tour Grade Weight Pegs are the perfect accessory for any angler who uses weights on a regular basis for their tackle! Spe...
View full details -
Strike King Bitsy Pad Perch - 3 Inch
$6.99$5.94Features: The all new Strike King Bitsy Pad Perch improves on the success of the already popular KVD Pad Perch by giving it a smaller profile more...
View full details -
Seaguar Blue Label Fluorocarbon Leader Wheel 100 Yards
from $53.00from $39.75Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
View full details -
River2Sea Worldwide Spoon 125
$10.99Features: The River2Sea Worldwide Spoon 125 is a new, larger 2 ounce 5 inch version of the Worldwide Spoon 100 designed by FLW Tour Pro James Wats...
View full details -
Luhr-Jensen Dipsy Diver Snubber
from $6.99from $5.94Features: The Luhr-Jensen Dipsy Diver Snubber is a snubber cord designed specifically for use with Luhr-Jensen Dipsy Diver directional trolling di...
View full details -
Berkley PowerBait Beat'n Paddle Frog - 3.9 Inches
$7.99$7.19Features: The Berkley PowerBait Beat'n Paddle Frog is a soft plastic frog made from PowerBait's scented plastic that has paddle-style feet that cr...
View full details -
Gary Yamamoto Shad Shape Swimmer - 3.7 Inch
$5.99$5.39Features: The all new Gary Yamamoto 3.7 Inch Shad Shape Swimmer takes aim at the Finesse Swimbait craze that has taken the Bass Fishing World by s...
View full details -
Z-Man 32-Piece Ned Rig Kit - Hot Colors
$22.99$19.54Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the hottest color soft plastics and jigheads you need to start fishing using the Mi...
View full details -
Berkley Fusion19 Tube Jighead - 4 pack
$5.99$5.39Features: The all new Berkley® Fusion19™ Tube Jig hook is a versatile choice for all anglers fishing with the tried and true tube styled baits! Th...
View full details -
Sufix Advance Fluorocarbon Leader Wheel 25-yards
from $13.49from $11.47Features: The Sufix Advance Fluorocarbon Leader Wheel 25-yards is a spool of fluorocarbon leader. Features incredible shock absorption & knot s...
View full details -
Sufix 832 Advanced Superline Neon Lime Green Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Neon Lime Green 300 Yard Filler Spools are the Strongest, most Durable, and most Advanc...
View full details -
Luhr-Jensen Coyote Flasher
from $17.79from $15.12Features: The Luhr-Jensen Coyote Flasher is a deep water trolling device for attracting large freshwater species like salmon and lake trout. 360 d...
View full details -
Berkley Hit Stick 5 - 2 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 5 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
View full details -
Seaguar Pounce Fluorocarbon Bass Leader - 25 Yard Spool
from $8.20from $6.15Features: The all new Seaguar Pounce Fluorocarbon Bass Leader is the new Pinnacle of Fluorocarbon Leader Material designed specially for Bass fishi...
View full details -
Storm WildEye Live Minnow Soft Swimbait 3 pack
$9.99$8.49Features: The Storm WildEye Live Minnow Soft Swimbait is a 3 pack of minnow-imitating soft body paddle tail swimbaits. Designed to be super realist...
View full details -
River2Sea Ish Monroe New Jack Flippin' Hook 4 pack
$4.99The River2Sea Ish Monroe New Jack Flippin' Hook is a new concept in straight shank flipping hooks that incorporates the line tie and the soft plast...
View full details -
Berkley Hit Stick 9 - 3.5 Inch
from $7.99from $7.19Features: The Berkley® Hit Stick 9 breaks a 15-year code, achieving a unique, high-speed rolling balsa action in a plastic bait, offering versatil...
View full details -
Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits - 2.25 Inch
$5.99$5.39Features: The Berkley PowerBait Pre-Rigged Atomic Teaser Tube Baits are a Finesse Fisherman's Dream offering unique action and unrivaled Scent for ...
View full details -
Strike King Pro Model Series 6XD Deep Diving Silent Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Silent Crankbait revolutionizes the deep diving crankbait game with crazy action and a ...
View full details -
Rapala XRMXT-160 X-Rap Magnum Extreme Big Game Trolling Lure - 8 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum XT (Xtreme) is a 6 1/4 inch, 2 1/4 oz high speed trolling lure! The through wire construction, heavy duty rings, ...
View full details -
Berkley PowerBait Shad-E
$9.99$8.99Features: The Shad-E is meticulously crafted to mimic a shad with unparalleled precision, delivering exceptional realism in terms of shape, size, ...
View full details -
Strike King S11 Okeechobee Polarized Sunglasses
$44.99$38.24Features: Strike King's S11 "Okeechobee" Polarized Sunglasses boast eleven layers of superior polarized lens technology, ensuring advanced visual ...
View full details -
Berkley Gulp! Saltwater Turbo Shrimp - 4 Inch
$8.99$8.09Features: The all new Berkley Gulp! Saltwater 4 Inch Turbo Shrimp is a must have to add to your Saltwater Soft Plastic Arsenal thanks to it's irre...
View full details
