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Top Brands
2025 Primal Sale Week
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Sufix InvisiLine Casting Fluorocarbon Clear Line
from $20.49from $17.42Features: Sufix InvisiLine Casting Fluorocarbon Clear offers the same invisibility and durability that anglers love with the original and with ad...
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Strike King Gravel Dawg 8 Crankbait - 3.5 Inch
$11.99$10.19Features: Strike King's all new Gravel Dawg 8 is a medium-diving crankbait designed by pros Todd Castledine and Kevin VanDam, offering a wide wobb...
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Luhr-Jensen Krocodile Spoon w/ Treble Hook - 5/8 oz
from $7.99from $6.79Features: The Luhr-Jensen 5/8 oz Krocodile Spoon w/ Treble Hook is perhaps one of the most versatile lures an angler can have in their arsenal, su...
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Z-Man Micro Graph Shadz 1.75 Inch - 8 Pack
$4.99$4.24Features: Compact 1.75" bait designed for forward-facing sonar, with a realistic shad profile and lively forked tail to attract big crappie and pan...
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Yo-Zuri Mag Popper Topwater Popper 100mm - 4 Inch
$14.99$10.49Features: The Yo-Zuri Mag Popper 100mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Rapala XRCD-05 X-Rap CountDown Jerkbait - 2 Inch
$13.99$11.89Features: The Rapala X-Rap CountDown 05 Jerkbait allows anglers to perform the "Countdown" method to reach suspended fish at any depth. This 2-inc...
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Berkley PowerBait Drip Swimmer - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Swimmer 4 Inch Micro Boot Tail Swimbait is a finesse anglers dream choice on the water! Thanks to its...
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Yo-Zuri Hydro Monster Shot Sinking Stick Bait 65mm - 2.625 Inch
$9.99$6.99Features: The Yo-Zuri Hydro Monster Shot Sinking Stick Bait is a multi-purpose hard bait ideal for fishing from surface to bottom, mimicking distr...
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Strike King Bitsy Flip Flipping Jig 1/4 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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VMC Utility Jig
$5.49$4.67Features: The all new VMC Utility Jig brings Anglers a true Workhorse Jig Designed to be a solid choice for any type of Jig Fishing enabling you to...
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Rapala Touch Screen Scale 15 Lb Tournament Model
$85.49$72.67The Rapala Tournament Touch Screen Scale features a large digital touch screen, which makes it easy to store up to 8 separate fish weights. This ...
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Z-Man PrawnstarZ Soft Plastic Shrimp - 3 Inch
$9.99$8.49Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...
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Strike King KVD Elite 1.5 Squarebill Crankbait - 2.25 Inch
$11.99$10.19Features: The all new Strike King KVD Elite 1.5 Squarebill Crankbait is masterfully crafted to the intense specifications of elite angler Kevin Va...
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VMC RedLine Series Drop Shot Hooks
$8.49$7.22Features: The VMC RedLine Series Drop Shot Hooks are new, high-performance drop shot hooks made with VMC's RedLine Technology. The RedLine Drop Sho...
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River2Sea Rig Walker 120 Paddle Tail Swimbait
$7.49Features: The River2Sea Rig Walker 120 is a 4.75 inch paddletail swimbait. The Rig Walker 120 comes pre-rigged and is ready to hook up to any umbr...
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River2Sea Top Notch 130 Topwater Prop Lure
$14.99Features: The River2Sea Top Notch is a topwater surface bait designed by Chris Lane to get aggressive Bass to pay attention when there are baitfis...
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Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait
$16.49$14.02Features: The Rapala Balsa Xtreme BX Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. This 4-inc...
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Gary Yamamoto Covert Craw - 2.5 Inch
$6.99$6.29Features: The Gary Yamamoto Covert Craw is a 2.5 inch versatile finesse craw bait designed to catch big bass year round! Designed with six lifelike...
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VMC 7269TI TechSet Heavy Duty Assist Hook
$6.49$5.52Features: VMC 7269TI TechSet Heavy-Duty Assist Hooks are saltwater jigging assist hooks with VMC's TechSet technical locking curve. TechSet curvat...
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Luhr-Jensen Kwikfish K14/K15 Diving Plug
$12.49$10.62Features: The Luhr-Jensen Kwikfish K14/K15 are medium-large diving plug lures designed for salmon, steelhead, and lake trout. The wide, wobbling a...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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River2Sea Rig Walker 100 Paddle Tail Swimbait
$7.49Features: The River2Sea Rig Walker 100 is a 4 inch paddletail swimbait. The Rig Walker 100 comes pre-rigged and is ready to hook up to any umb...
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Rapala Next Level T-Shirt
from $21.49from $18.27Features: The Rapala Next Level T-Shirt is a Rapala logo short sleeve shirt. Made from a 4.3 ounce, 60/40 combed ringspun cotton/polyester blend. ...
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Berkley Gulp! 3 inch Killer Crawler 10 pack
$8.99$8.09Features: The Berkley Gulp! Killer Crawler features a hollow core for lifelike feel and incredible action. Still more durable than live nightcraw...
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Gary Yamamoto Fat Senko - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 4 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko prov...
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Seaguar Logo Pullover Pro Hoodies
$55.99$41.99Features: The Seaguar Logo Pullover Pro Hoodie is a classic hooded sweatshirt with a Seaguar logo on the chest. Poly-bonded performance fleece is l...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
$10.99$9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Berkley Stunna 112 +1 Jerkbait - 4.4 Inch
$16.99$15.29JerkFeatures: The Berkley Stunna 112 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Yo-Zuri 3DR-X Deep Runner Crankbait 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...
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Luhr-Jensen Rattling Kwikfish X-Treme K13X Diving Plug
$11.49$9.77Features: The Luhr-Jensen Kwikfish X-Treme K13X is a 3 3/4 inch strong, durable, full-throttle, wide-action lure that dives up to 15 feet and chal...
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Rapala Jointed Shad Rap 04 Medium Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 04 Medium Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 1 1/2-inch b...
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Berkley Trilene XL Monofilament Lo-Vis Green Pony Spools 110 Yards
from $5.99from $5.39Features: Berkley Trilene XL is monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting - resis...
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Berkley Gulp! Saltwater Grub - 5 Inch
$8.99$8.09Features: The Berkley Gulp! 5 Inch Saltwater Grub draws in big bites from the biggest of fish you will find in your coastal waters! Infused with t...
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Berkley Gulp! Saltwater Jerk Shad - 6 Inch
$9.99$8.99Features: The Berkley Gulp! Saltwater 6 Inch Jerk Shad preys upon the Predatory Nature of big Saltwater Game Fish with its Jerky Action and unmatc...
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Strike King KVD Gurgle Toad Junior 3 1/4 inch Soft Plastic Frog 7 pack
$5.99$5.09Features: The Strike King Gurgle Toad Junior is a 3 1/4 inch soft plastic frog. Horny toad-style body with two J-shaped feet. Generates a gurgling...
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Rapala J05 Jointed 2 inch Balsa Wood Minnow
$11.99$10.19Features: The Rapala J05 Jointed Minnow is a 2 inch, 1/8 oz balsa wood minnow with a tight, wobbling action. The versatile J05 can be cranked or tr...
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
$6.99$5.94Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Berkley PowerBait Minnotator Pre-Rigged Swimbait - 2.5 Inch
$6.99$6.29Features: The Berkley PowerBait Minnotator Pre-Rigged 2.5 Inch Paddle Tail Swimbait aims to deliver a top quality fishing experience with a baitfi...
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Yo-Zuri 3DR-X Shallow Runner SR Crankbait 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Shallow Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish! Part of the 3DR-X family of bai...
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VMC RedLine Series Finesse Neko Hooks
$10.49$8.92Features: The VMC RedLine Series Drop Shot Hooks are new, high-performance drop shot hooks made with VMC's RedLine Technology. Equipped with an Adj...
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Strike King Tour Grade Rage Swimmin' Head Jigheads
$6.99$5.94Features: The all new Strike King Tour Grade Rage Swimmin' Head Jigheads are purpose built monsters filled with rage and ready to tackle your loca...
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Rapala SRCD07 Scatter Rap Countdown 07 Balsa Minnow
$14.49$12.32Features: The Rapala Scatter Rap Countdown 07 is a 2 3/4 inch, 1/4 ounce balsa wood minnow lure. Sinks at a steady rate (1 foot per second in fres...
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Luhr-Jensen Rattling Kwikfish K15 Diving Plug
from $12.99from $11.04Features: The Luhr-Jensen Rattling Kwikfish K15 are 5 inch diving plug lures designed for salmon, steelhead, and lake trout. Aggressive action for...
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Rapala Mini Digital Fish Scale
from $28.49from $24.22Features: Depending on the model, the Rapala Mini Digital Fish Scale weighs fish up to 25 or 50 pounds with precision accuracy. Displays a digital...
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Strike King KVD 1.5 Flat Side Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King KVD 1.5 Flat Side is a 2 1/4 inch, 3/8 ounce medium depth flatsided crankbait. Medium diver perfect for targeting fish su...
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Z-Man ChatterBait TeeZ Short Sleeve T-Shirt
$24.99$21.24Features: The Z-Man ChatterBait TeeZ are short sleeve t-shirts that feature a screen-printed Z-Man logo and ChatterBait on the chest. The shirts ar...
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Rapala Fisherman's Gloves
$7.49$6.37These comfortable gloves are excellent for non-slip fish control. Durable latex coating provides protection from teeth, gill plates and dorsal fins...
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Yo-Zuri Floating Magnum Minnow Jr. 70mm - 2.75 Inch
$8.99$6.29Features: The Yo-Zuri Floating Magnum Minnow Jr. 70mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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