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Top Brands
2025 Primal Sale Week
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Seaguar Smackdown Braid 300 Yards Flash Green
$60.00$45.00Features: Seaguar Smackdown Braid 300 Yards Flash Green delivers a super thin construction compared to other braids in its class. This fishing line...
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Strike King Rattlin' Pro Model Jig
$4.99$4.24Features: The Strike King Rattlin' Pro Model Jig is a bass casting jig with loud rattles designed by Denny Brauer. Loud sonic profile is impossibl...
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Strike King Tour Grade Bladed Titanium Umbrella Rig
$24.99$21.24Features: The Strike King Tour Grade Bladed Titanium Umbrella Rig is a 5 arm umbrella rig (aka Alabama rig or A-rig). Five arms made from titanium...
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VMC 7548BD Bladed Hybrid Treble Hook 1X Black Nickel 2 pack
$7.99$6.79Features: The VMC 7548BD Bladed Hybrid Treble is a new variation of VMC's 7548 Hybrid Short Shank Treble Hook with a small silver Willow blade atta...
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Strike King Shadalicious 5 1/2 inch Paddle Tail Swimbait
from $12.99from $11.04The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...
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Rapala Scatter Rap Shad 07 Medium Diving Crankbait
from $12.99from $11.04Features: The Rapala Scatter Rap Shad 07 is a 2 3/4 inch, 1/4 ounce medium diving crankbait that catches bass and walleye. Aggressive, erratic act...
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Seaguar JDM R18 Fluoro - 109 Yard Spool
from $30.25from $22.69Features: The JDM exclusive Seaguar R18 Fluorocarbon Line is a top of the line offering direct from Japan that is truly unmatched in its class! Kno...
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Berkley PowerBait MaxScent Power Chunk 3 inch Trailer
$9.99$8.99Features: The Berkley PowerBait MaxScent Power Chunk is the enhanced MaxScent version of the Berkley classic Power Chunk. This 3 inch jig trailer ...
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Strike King Bitsy Jerkbait
$6.99$5.94Features: The all new Strike King Bitsy Jerkbait is a downsized version of the original KVD Jerkbaits crafted to excel in small ponds, creeks, and ...
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Luhr-Jensen Model A Ford Fender 22 inch Lake Troll
from $16.49from $14.02Features: The Luhr-Jensen Model A Ford Fender is a 22 inch lake trolling rig with one size 9 top blade, one size 8 bottom blade, and a trolling rud...
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Z-Man Z Logo TeeZ Short Sleeve T-Shirts
from $22.99from $19.54Features: The Z-Man Z Logo TeeZ Short Sleeve T-Shirts is a short sleeve t-shirt with a Z-Man logo graphic. Great new Z-Man logo. Made of premium f...
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Rapala Mini Split Ring Pliers
$14.99$12.74The Rapala Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enoug...
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Discount Tackle Logo Pullover Hoodie
$34.99$26.24Features: The Discount Tackle Logo Pullover Hoodie is a fantastic way to show your love and support for your favorite brand! Designed with a Scree...
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Strike King KVD Lure Wrap
from $8.49from $7.22Features: The Strike King KVD Lure Wrap is a fishing lure accessory. Designed to keep baits and lures protected and concealed while they are rigge...
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River2Sea Worldwide Spoon 100
$9.99Features: The River2Sea Worldwide Spoon 100 is a 1 ounce, 4 inch spoon designed by FLW Tour Pro James Watson. Super versatile, slow-sinking, forwa...
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Z-Man Z-Badge HoodieZ
$49.99$42.49Features: Z-Man Z-Badge HoodieZ are hooded sweatshirts. Made from a 70 percent cotton/30 percent polyester fabric blend. Original Z-Man logo on the...
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Strike King Mark Rose Lil' Ledge Spoon 1 oz.
$4.99$4.24Features: The Strike King Mark Rose Lil' Ledge Spoon is a 3 3/4 inch, 1 ounce jigging spoon. Unique jigging spoon design: narrow at each end and bu...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Berkley PowerBait 2 inch Power Grubs 20 pack
$5.99$5.39Features: The Berkley PowerBait Power Grubs have a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of r...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the largest 80mm size is the perfect choice when hunting the biggest fish, because big fi...
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Strike King Bitsy Crackin' Tube Jighead - 4 Pack
from $4.99from $4.24Features: The Strike King Bitsy Crackin' Tube Head Jig is a high-performance Jig Head designed for serious anglers! Designed to fatten the head of ...
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Strike King Tour Grade Buzzbaits 3/8 oz.
$9.99$8.49The Strike King Tour Grade Buzzbait features a sculpted quick planing head, Gamakatsu hook and the Perfect Skirt.
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Berkley Fusion19 Shakey Head
$7.99$7.19Features: The Berkley Fusion19 Shakey Head hooks cater to a wide range of anglers, from beginners to experienced enthusiasts! It's round ball shak...
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Strike King Red Eyed Bitsy Shad - 1.5 Inch
$6.99$5.94Features: The Strike King Red Eyed Bitsy Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incredible...
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Strike King Tour Grade Tungsten Carolina Riggin' Weights
from $9.99from $8.49Features: The Strike King Tour Grade Tungsten Carolina Riggin' Weights are tungsten weights specially designed for Carolina rigs. Barrel-shaped wei...
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River2Sea Ish Monroe Bling Double Willow Spinnerbait 3/8 oz.
$8.49Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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VMC 7115 Techset Live Bait Hooks Black Nickel
from $5.49from $4.67Features: The VMC 7115 Techset Live Bait Hooks is a live bait hook with a Black Nickel Finish in an 8 pack and an economy size 25 pack. The VMC 711...
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Storm Original Deep Wiggle Wart
from $8.49from $7.22Features: The Storm Original Deep Wiggle Wart is a 2 inch (7/16 oz) deep diving crankbait--and when we say deep diving, we mean 10 to 20 feet deep!...
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River2Sea Nest Raider 5 inch Rigged Soft Plastic Lizard
$6.99Features: The River2Sea Nest Raider is a 5 inch, rigged soft plastic lizard specially designed for bed fishing for bass. Nest raider has a special...
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Berkley PowerBait Chop Block - 8 Inch
$24.99$22.49Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Blue Fox Whip Tail 5-Piece Variety Kit
$11.49$9.77Features: Blue Fox Whiptail 5-Piece Variety Kit is a multi-pack of Blue Fox's Whip Tail tubular spinner lures. Tubular construction and dressed ta...
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Z-Man Bass Logo HoodieZ
$49.99$42.49Features: Z-Man Bass Logo HoodieZ are a new hooded sweatshirt from Z-Man. Sleek, bass-focused variation of the Z-Man logo printed on chest. Lightw...
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Strike King Rage Hawk Creature Bait - 2.75 Inch
$7.99$6.79Features: The all new Strike King 2.75 Inch Rage Hawk is known for its super compact profile that makes a big appearance the second it hits the wa...
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Strike King Tour Grade Monofilament
from $15.99from $13.59Features: Strike King Tour Grade Monofilament is a new line-up of super sensitive mono fishing line. Developed with input from Strike King's impre...
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Rapala Shad Rap Elite 75 Floating Crankbait - 3 Inch
$15.99$13.59Features: The all new Rapala Shad Rap Elite 75 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wire...
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Z-Man ChatterBait Tech ShirtZ
$39.99$33.99Features: The Z-Man ChatterBait Tech ShirtZ keeps you cool and protected from the sun. UPF 50 rating, with a stylish Z-Man ChatterBait logo. Premiu...
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Strike King KVD 5 inch Precision Braid Scissors
$15.99$13.59Features: Strike King KVD 5 inch Precision Braid Scissors are a pair of compact yet capable braid cutting scissors. Stainless steel construction an...
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Strike King KVD Pipsqueak Pop'n Perch Hollow Body Topwater Popper
$11.99$10.19Features: The Strike King KVD Pipsqueak Pop'n Perch is a 1/3 ounce, 5 inch (including skirt) topwater hollow body popper. Lifelike look including ...
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River2Sea Larry Dahlberg Clackin' Crayfish 130
$15.99Features: Designed by Larry Dahlberg and River2Sea, the innovative Clackin' Crayfish moves like a real crayfish when you retrieve it. The River2S...
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Rapala Twitchin' Rap 8 Twitchbait - 3.125 Inch
$12.99$11.04Features: The all new Rapala Twitchin' Rap 8 Twitchbait is purpose built by Rapala for targeting highly pressured fish that re easily spooked! Cons...
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Seaguar Short Sleeve Logo T-Shirt
$26.49$19.87Features: Seaguar Short Sleeve Logo T-Shirt is a lightweight short sleeve with a Seaguar logo on the chest. Ultra-soft tri-blend fabric constructi...
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Berkley PowerBait 3 inch Power Grubs 15 pack
$5.99$5.39Features: PowerBait Power Grubs feature a small profile to stimulate feeding, popular for all species of fish. Perfect for a variety of rigging a...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 6 Inch
$17.99$15.29Features: The all new Z-Man Shadtron Line Through 6 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly emb...
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Strike King S11 Optics Clinch Polarized Sunglasses
$44.99$38.24Features: The Strike King S11 Optics Clinch are Strike King Optic's newest frame style. 100% polarized and block 100% of harmful ultraviolet light...
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Rapala Balsa Xtreme BX Jointed Minnow 09 Medium Diving Jerkbait
from $15.99from $13.59Features: The Rapala Balsa Xtreme BX Jointed Minnow 10 Medium Diving Jerkbait combines the action of balsa wood with the durability of plastic. Th...
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Storm Suspenstrips 70 pack
$8.99$7.64Storm Suspenstrips let you adjust the buoyancy of your lure to match your fishing conditions. Vary the action and weight, create a neutrally buoy...
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Strike King Shadalicious 4 1/2 inch Paddle Tail Swimbait
from $12.99from $11.04The Strike King Shadalicious baits are the soft swimbait choice of the Strike King Pro's. Designed with one thing in mind....to catch more and bigg...
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