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Top Brands
2025 Primal Sale Week
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Berkley SquareBull 2 inch Shallow Squarebill Crankbait
$10.99$9.89Features: The Berkley® SquareBull is a 2 inch, 1/4 ounce shallow squarebill crankbait that runs from 2 to 5 feet deep. The SquareBull features an e...
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Sufix Advance Fluorocarbon Filler Spool 200 Yards
from $32.99from $28.04Features: Sufix Advance Fluorocarbon is high-performance fluorocarbon designed for use as either mainline or leader. Employs Sufix's proprietary "...
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Berkley Deep Hit Stick 4.75 Inch
$11.99$10.79Features: The all new 4.75 Inch Berkley Deep Hit Stick offers true balsa-like action with a premium build quality that makes it ideal for the deep...
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Berkley PowerBait Drip Minnow - 4 Inch
$10.99$9.89Features: The all new Berkley PowerBait Drip Minnow 4 Inch Drip Tail Minnow is a finesse anglers dream choice on the water! Thanks to its "Drip" s...
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Rapala XRMAGS-17 X-Rap Magnum Stick Twitchbait - 6.75 Inch
$32.49$27.62Features: The Rapala X-Rap Magnum Stick 17 is a fast-retrieve 6 3/4 inch, 3 1/8 oz saltwater cranking lure that swims in wide S-curves on the retri...
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Strike King Tour Grade Tungsten Drop Shot Weights
from $9.99from $8.49Features: The Strike King Tour Grade Tungsten Drop Shot Weights are quality tungsten weights designed specifically for drop shot rigs. Designed to ...
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Berkley Stunna 100 +1 Jerkbait - 3.94 Inch
$16.99$15.29Features: The new Berkley Stunna 100 +1 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledg...
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Strike King Hybrid Hunter Shallow Crankbait
$11.99$10.19Features: The all new Strike King Shallow Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degre...
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River2Sea Ish Monroe Bling Colorado Indiana Spinnerbait 1/2 oz.
$8.49Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Berkley PowerBait MaxScent D-Worm - 5.5 Inches
$9.99$8.99Features: The Berkley PowerBait MaxScent D-Worm is a new 5.5 inch soft plastic worm for finesse drop shot and shakey head rigs featuring Berkley P...
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River2Sea S-Waver 200 Hard Body Swimbait
$45.99Features: The River2Sea S-Waver 200 is an 8 inch, 3 3/8 ounce hard body glide bait. Exhibits natural "S-Action" swimming motion roughly a foot bel...
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Rapala Logo Hoodie
from $60.49from $51.42Features: The Rapala Hooded Sweatshirt is a Rapala logo hoodie. 100% polyester interlaced fleece with 260 gsm/92% Polyester/8% Spandex cuffs and h...
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Berkley Gulp! 2 1/2 Inch Scented Minnow 18 Pack
$8.99$8.09Features: The Berkley Gulp! 2 1/2 Inch Scented Minnow is a scent-infused minnow that has the flavor that bass and walleye crave! Gulp! Minnow out-...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
$14.49$12.32Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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Strike King Contra Braid - Hi-Vis Yellow
from $15.99from $13.59Features: The Strike King Contra Braid Hi-Vis Yellow is a new braided fishing line created from contra braid in a high-visibility color. Features...
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Discount Tackle Classic Snapback Hat
$19.99$14.99Features: The Discount Tackle Classic Snapback hat is a modern trucker shape with the classic Discount Tackle logo as well as the Rapala logo. The...
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Gary Yamamoto 10 Inch Ichi Floating Worm - 6 Pack
$7.49$6.74Features: The all-new 10 Inch Ichi Worm stands out among big worms, with its design and formula setting it apart from competitors! It's ribbed bod...
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Gary Yamamoto 10 Inch Oki Floating Worm - 6 Pack
$7.49$6.74Features: Introducing the all new Gary Yamamoto 10 Inch Oki Floating Worm, inspired by the Japanese term "Oki" meaning long sword! This straight-t...
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Berkley PowerBait The Champ Craw
$8.99$8.09Features: The Berkley® PowerBait® The Champ Craw, designed by two-time Bassmaster Classic® winner Jordan Lee, offers a lifelike craw profile and r...
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Strike King SkipNBuzz Buzzbait
$9.99$8.49Features: The Strike King SkipNBuzz Buzzbait is a buzzbait that comes with a Rage Swimmer and Rage Toad soft plastic baits for extra action. Comes ...
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Berkley PowerBait Clatter Claw Pre-Rigged - 3.5 Inch
$10.99$9.89Features: The all new Berkley PowerBait 3.5 Inch Pre-Rigged Clatter Claw is a revolutionary new design that ensures explosive strikes and lands mon...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from $49.99from $34.99brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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VMC 7548 Hybrid Treble Hook Short 1X Black Nickel 4 pack
$4.49$3.82Features: The VMC Hybrid Treble Hook Short 1X black nickel is a version of the VMC Hybrid Treble with a shorter shank. This 1X-strong hook is made...
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River2Sea Bubble Walker 128 Topwater Walker/Popper
$12.99Features: The River2Sea Bubble Walker is a floating topwater bait that can walk as well as pop. Bubble Walker 128 has a feathered rear treble hook...
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Strike King Tour Grade Compact Double Willow Spinnerbait
$10.99$9.34Features: One one end of the Strike King Tour Grade Compact Double Willow Spinnerbait, you have the Strike King Head, Hook and Skirt, and on the ot...
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Strike King KVD 3/8 oz. Colorado Willow Spinnerbait
$9.99$8.49Features: The Strike King Finesse KVD Spinnerbait Colorado Willow is a 3/8 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD...
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Strike King Tour Grade Braid Green Braided Line
from $26.99from $22.94Features: Strike King Tour Grade Braid is a new line-up of moss green superbraid fishing line made from the high quality Japanese PE fiber. Develo...
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Strike King Homing Minnow Swimbait - 4 Inch
from $7.99from $6.79Features: The all new Strike King 4 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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VMC RedLine Series Weedless Wacky Neko Hooks
$10.99$9.34Features: The VMC RedLine Series Weedless Wacky Neko Hooks are new, high-performance wacky neko hooks made with VMC's RedLine Technology and equipp...
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Berkley Fusion19 Weighted Wacky Head 5 pack
$7.99$7.19Features: The Berkley® Fusion19™ Weighted Wacky Head Hook is a new offering from Berkley suitable for anglers of all levels, from beginners to exp...
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Berkley Dime Size 15 Crankbait
$12.99$11.69Features: The Berkley Dime Size 15 Crankbait is a versatile crankbait that combines the best of balsa wood type action with plastic bait durabilit...
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Rapala XR-10 X-Rap Deep Diving Jerkbait - 4 Inch
$15.49$13.17Features: The Rapala X-Rap Deep 10 Deep Diving Jerkbait exhibits the classic X-Rap action down deep underwater. This 4-inch bait has a stainless s...
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Luhr-Jensen Stainless Steel Swivel Bead Chain
from $4.99from $4.24Features: Luhr-Jensen Swivel Chains are stainless steel bead chains designed to reduce line twist. High-quality construction More cost effective t...
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Berkley Gulp! Trout Dough Natural Garlic Scent 1.75 oz. Jar
$7.99$7.19Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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Berkley Stunna 100 Jerkbait - 3.94 Inch
$16.99$15.29Features: The new Berkley Stunna 100 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge o...
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Berkley Gulp! 6 inch Scented Plastic Sandworm 10 pack
$9.99$8.99Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to ...
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VMC Tungsten B.E.T. Drop Shot Weights
from $8.49from $7.22Features: The all new VMC Tungsten B.E.T. Drop Shot Weights are a must have for anglers who love to DropShot and for those who also love the Free-R...
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Seaguar Smackdown Braid 300 Yards Stealth Gray
$60.00$45.00Features: Seaguar Smackdown Braid 300 Yards Stealth Gray delivers a super thin 8-carrier construction braid that stands head and shoulders above ot...
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Strike King Squadron Weedless Swimbait Jighead
$5.99$5.09Features: The Strike King Squadron Weedless Swimbait Jighead is a Weedless remix of the popular Squadron Swimbait Jighead. Comes with the perfect c...
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River2Sea Ish Monroe Bling Double Willow Spinnerbait 1/2 oz.
$8.49Features: The River2Sea Bling is a spinnerbait designed by Ish Monroe, focusing on maximum vibration and spinning effectiveness at slow speeds! Av...
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Luhr-Jensen Jensen Rigged Flash Fly
$11.99$10.19Features: The Luhr-Jensen Jensen Rigged Flash Fly is a 4 1/2 inch trolling fly. rigged with 36 inches of Sufix 50 pound monofilament and two 4/0 V...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Strike King Contra Braid - Green
from $15.99from $13.59Features: The Strike King Contra Braid Green is the new braided fishing line from Strike King. Features incredible strength, durability, and high...
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Strike King Rage Lizard 6 inch Soft Plastic Lizard
$7.99$6.79Features: The Strike King Rage Lizard is a 6 inch soft plastic lizard with Strike King's patented "Rage Tail" flange on the end of its appendages. ...
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Strike King KVD Popping Perch 5 1/4 inch Hollow Body Panfish
$12.99$11.04The Strike King KVD Popping Perch is a 1/2 ounce, 5 1/4 inch (including skirt - body measures only 2 1/2 inches) topwater hollow body popper offeri...
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Z-Man Shadtron Line Through Fast Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Fast Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Yo-Zuri 3DR-X Mid Runner MR Crankbait 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...
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Strike King Final Copy Pre-Rigged Swimbait - 4.75 Inch
$12.99$11.04Features: The all new Strike King 4.75 Inch Final Copy Pre-Rigged Swimbait is a beast and a half meant to take down your waters most aggressive fi...
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