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Top Brands
2025 Primal Sale Week
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Storm Deep ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
$8.99$7.64Features: The Storm Deep ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce deep diving jerkbait/trolling minnow. Form and shape are true in design a...
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Blue Fox Super Duper 3-Piece Spoon Lure Kit
from $12.99from $11.04Features: Blue Fox Super Duper Lure Kit consists of 3 u-shaped, swimming spoon lures that work well for casting or trolling. U-shaped design catch...
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Strike King Hack Attack Heavy Cover Spinnerbait
$9.99$8.49Features: The Strike King Hack Attack Heavy Cover Spinnerbait is built to withstand the toughest conditions with a strong wire and a contoured hea...
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Berkley PowerBait Pre-Rigged Swim Shad Paddletail Swimbait
$6.99$6.29Features: The Berkley PowerBait Pre-Rigged Swim Shad is a paddletail swimbait that comes ready to fish with a sharp hook, ready for action. Formula...
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Yo-Zuri 3DB Pencil Topwater Walker 100mm - 4 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Pencil 4 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Rapala XR-04 X-Rap Shallow Diving Jerkbait - 1.5 Inch
$14.99$12.74Features: The Rapala X-Rap 04 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 1 1/2-inch ...
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Gary Yamamoto 7 Inch Senko Soft Plastic Stick Bait - 5 Pack
$6.99$6.29Features: The Gary Yamamoto Senko is THE original soft plastic bass fishing stickbait! Senko popularized the incredibly effective soft plastic stic...
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Seaguar JDM Grand Max Leader Material - 66 Yard Spool
from $40.25from $30.19Features: The JDM exclusive Seaguar Grand Max Leader Material is a top of the line offering designed in Japan in 1999 and offers the higest class i...
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Z-Man Rattle-Snaker Replacement Rattles 10 Pack
$5.99$5.09Features: The Z-Man Rattle-Snaker Replacement Rattles are the perfect compliment to your all new Z-Man Rattle-Snaker! These glass rattles are the p...
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Rapala Deep Tail Dancer 09 Extra Deep Diving Crankbait
from $15.49from $13.17Features: The Rapala Deep Tail Dancer 09 Crankbait is a 3 1/2 inch, 7/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 20...
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Strike King KVD Swim'N Caffeine Shad 5 inch Paddle Tail Swimbait 7 pack
from $6.99from $5.94The Strike King KVD Swim'n Caffeine Shad is a 5-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Gary Yamamoto 7.75 Inch Kut Tail Worm - 5 Pack
$6.99$6.29Size Quantity 7 3/4" (19 cm) 5 Pack Gary Yamamoto's Kut Tail Worm is ideal for lunker largemouth. They are similar to their now famous Sen...
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Luhr-Jensen Jensen Unrigged Flash Fly 3 pack
$9.49$8.07Features: The Luhr-Jensen Unrigged Flash Fly is a 2 1/2 inch, highly versatile ultra-realistic trolling fly. 3D eyeball, multi-layered skirting, an...
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Rapala Slab Rap SLR05 2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR05 is a 2 inch, 1/4 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center aft...
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Z-Man Scented Jerk ShadZ Soft Jerkbait - 6 Inch
$6.49$5.52Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...
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VMC 5580 InLine Treble Hooks 1X 10 pack
$5.49$4.67Features: The VMC InLine Treble 1X is a treble hook specially designed for crankbaits. This 1X-strong hook is made from Vanadium steel with Cone C...
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River2Sea Opening Bell 130 Buzzbait
$12.99Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Luhr-Jensen Dipsy Diver
from $19.99from $16.99Features: The Luhr Jensen Dipsy Diver is a directional trolling diver designed to be easily set to run out a controlled distance to port or starbo...
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Berkley PowerBait MaxScent Lil' Trooper - 2.5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil' Trooper is a ned-sized craw bait with subtle dancing claws for when the bite is tough or fish are pr...
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Z-Man Bad Azz Bass TeeZ Short Sleeve T-Shirt
$24.99$21.24Features: Z-Man Bad Azz Bass TeeZ are short sleeve t-shirts. Old-school bass illustration screen-printed on the chest. Super light and comfy thanks...
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Yo-Zuri 3D Squirt Floating Squid Imitator 190mm - 7.5 Inch
$17.99$12.59Features: The Yo-Zuri 3D Squirt is a highly realistic hard bait that expertly imitates squid, featuring wide swimming action enhanced skirt materi...
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Gary Yamamoto 5 Inch Single Tail Grub - 20 Pack
$7.99$7.19Features: The Gary Yamamoto Single Tail Grub is a classic, 5 inch soft plastic curly tail grub. Extremely versatile. A versatile angler is a good ...
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Berkley Fusion19 Treble Hook
$7.99$7.19Features: The Berkley Fusion19 Treble Hook is a lure replacement hook. Ultra-sharp needle points with extra durable round bend treble. Used on Berk...
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River2Sea Opening Bell 170 Buzzbait
$12.99Features: The River2Sea Opening Bell is an innovative new, one-of-a-kind design of Buzzbait featuring a spinning blade and clapper that hits the b...
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Rapala Rap-V Blade 05 Blade Bait Lipless/Crankbait Hybrid
$10.99$9.34Features: The Rapala Rap-V 05 Blade Bait Lipless Hybrid is a new 2 inch (3/8 oz) lipless hybrid blade bait--the smaller, younger brother to the Rap...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$11.99$10.79Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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Berkley Trilene XL Monofilament Fluorescent Clear/Blue Filler Spools 300-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Rapala PXR Jowler 127 Topwater Walker - 5 Inch
$23.99$20.39Features: The all new Rapala PXR Jowler 127 is a premium Topwater Walker that is poised to level up your topwater game and increase your success on...
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VMC Tokyo Rig Finesse Neko 2 pack
$6.49$5.52Features: The VMC Tokyo Rig Finesse Neko is the newest iteration of the VMC Tokyo Rig that features a VMC Finesse Neko Hook. Allows anglers to e...
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Strike King Rage Toad 4 inch Soft Plastic Frog 5 pack
$7.99$6.79Features: The Strike King Rage Toad is a 4 inch soft plastic frog/toad with Rage Flange appendages for legs. Small lip on the end of each leg caus...
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River2Sea Bubble Popper 65 Topwater Popper
$9.99Features: The River2Sea Bubble Popper 65 is a Topwater walking bait that you can walk and pop in both freshwater and saltwater. In addition to the...
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Berkley PowerBait MaxScent Kingtail Worm - 8 inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Kingtail is an 8 inch worm with an long curly tail, molded with Berkley's PowerBait MaxScent soft plastic...
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Storm Original Thinfin 06 Shallow-Medium Diving Crankbait
$8.49$7.22Features: Original 2 1/2 inch, 1/5 ounce Storm design used by anglers for years. Old school lure that flat out catches a wide variety of fish, in...
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Rapala Deep Tail Dancer 07 Deep Diving Crankbait
from $15.49from $13.17Features: The Rapala Deep Tail Dancer 07 Crankbait is a 2 3/4 inch, 5/16 ounce ultra-deep diving banana-style walleye crankbait that runs up to 15...
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Seaguar AbrazX Fluorocarbon Fishing Line 1000 Yards
from $145.00from $108.75Seaguar's AbrazX castable fluorocarbon mainline is specially designed to be ultra-abrasion resistant, testing TWICE as resistant when compared to ...
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Z-Man PrawnstarZ Soft Plastic Shrimp - 2.5 Inch
$9.99$8.49Features: The PrawnstarZ™ is an ultra-realistic shrimp lure with lifelike movement, mimicking live shrimp to attract a variety of gamefish. Made f...
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Storm WildEye Swim Shad 9 inch Paddle Tail Swimbait
$15.99$13.59Features: The Storm WildEye Swim Shad Paddle Tail Swimbait is a large, 9 inch shad-imitating soft paddle tail swimbait. Shad baitfish profile. Holo...
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Strike King Buzzbait 1/4 oz.
$5.99$5.09Features: The Strike King Buzzbait is a simple, standard 1/4 ounce skirted buzzbait. Classic design and solid components. Excellent choice for cas...
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Seaguar Pink Label Fluorocarbon Leader Wheel 25 Yards
from $14.00from $10.50Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Pink Label Leader is one of the best saltwater fluorocarbon le...
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Strike King Contra Fluorocarbon 200 Yards
from $15.99from $13.59Features: The Strike King Contra Fluorocarbon 200 Yards is Strike King's new fluorocarbon fishing line. Features incredible strength, invisibilit...
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Berkley PowerBait MaxScent Flux-Gill - 5.3 Inch
$9.99$8.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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VMC Heavy Duty Swim Jig
$4.99$4.24Features: The all new VMC Heavy Duty Swim Jig is here to take your Swim Jig game to a whole new level with its perfected design and quality materia...
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Berkley Fusion19 Hybrid Jighead - 4 Pack
from $6.99from $6.29Features: The all new Berkley Fusion19 Hybrid Jighead is a reimagined take on the Berkley Fusion19 Swimbait Jighead that is meant for finesse appl...
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Rapala Rippin' Blade: Blade Bait - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Rippin' Blade is a dynamic bait with a skinnier, heavier build, capable of delivering vibratory action even at the slo...
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Blue Fox 5-Piece Flash Spinner Kit
$10.99$9.34Features: Blue Fox Flash Spinner Kit offers a proven combination of flash and low-frequency vibration that triggers savage strikes. Chrome-plated ...
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Sufix Elite Monofilament Hi-Vis Yellow 330 Yards
from $11.99from $10.19The Sufix Elite Monofilament Hi-Vis Yellow has unbeatable strength and easy handling. It has superior tensile and knot strength due to Micro Resin ...
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Berkley PowerBait MaxScent Meaty Chunk
$9.99$8.99Features: The Berkley PowerBait MaxScent Meaty Chunk is a great pork-rind shaped chunky jig trailer formulated with Berkley's PowerBait MaxScent s...
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VMC Tungsten Drop Shot Ball Weight
from $8.49from $7.22Curious about the bottom or just want to bring some of those deep down gamefish up to your boat? Try the VMC Tungsten Drop Shot Ball Weight. Design...
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