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Top Brands
2025 Primal Sale Week
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Berkley PowerBait MaxScent Flux-Gill - 3.5 Inch
$9.99$8.99Features: Versatile Soft Bait for Tough Conditions: The Berkley PowerBait® MaxScent Flux-Gill is crafted to excel in pressured waters, using scent ...
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Berkley Saltwater Choppo
$14.99$13.49Features: The Berkley Saltwater Choppo is a Saltwater Topwater Prop Bait. Easy-to-use, durable, cupped propeller tail. Enhanced propeller surface a...
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VMC Finesse Half Moon Ned Rig Jighead 4 pack
$6.99$5.94Features: The VMC Finesse Half Moon Jig Head is the perfect jig when a downsized, Ned rig presentation is desired. It features a light-wire, Hi C...
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Rapala BX Mid-Brat 05 Squarebill Crankbait
$11.49$9.77Features: The Rapala BX Mid-Brat 05 Squarebill Crankbait is a new Squarebill Crankbait that dives to about 5 feet deep. Made of Balsa Core, Copolym...
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VMC Tungsten Moon Eye Jigheads - 2 Pack
from $6.49from $5.52Features: The all new VMC Tungsten Moon Eye Jigheads are finally here and are ready to brighten up your presentation and light up your Forward Fac...
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Strike King Red Eyed Shad Lipless Crankbait - 2.25 Inch
$9.99$8.49Features: The 2.25 Inch Strike King Red Eyed Shad Lipless Crankbait is a ultra unique Lipless Crankbait that's body shape/design results in incred...
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Luhr-Jensen Whole Bait Teaser Head 2 pack
$8.99$7.64Features: The Luhr-Jensen Whole Bait Head is a bait rigging helmet. Designed for use with anchovy, herring, and other baitfish used to target salmo...
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Z-Man Z-Badge Logo TeeZ Short Sleeve T-Shirt
$24.99$21.24Features: Z-Man Z-Badge Logo TeeZ are short sleeve t-shirts. Made from a 52 percent cotton/48 percent polyester fabric blend. Original Z-Man logo o...
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River2Sea Biggie Smalls Bumpin' Rattle Fast Squarebill
$9.99Features: River2Sea Biggie Smalls Bumpin' Rattle is a 2 1/4 inch squarebill crankbait designed by Ish Monroe. The Biggie Smalls uses its square bi...
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River2Sea Whopper Plopper 190 Topwater Prop Lure
$20.99The River2Sea Whopper Plopper 190 is a massive, 7 1/2 inch, 2 3/4 ounce topwater prop lure for big game species like muskie, pike, striper, and tro...
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Rapala Skitter Walk 11 Saltwater Topwater Walker
$13.99$11.89Features: The Rapala SW Skitter Walk 11 Topwater is a 4 3/8 inch (5/8 oz) topwater walker for targeting saltwater gamefish. Performs "Walk-the-Dog...
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Berkley PowerBait Shape 108 Craw
$7.99$7.19Features: The Berkley PowerBait Shape 108 is a new craw-style bait with shaped claws to create a unique bird wing flapping style action. The Shape...
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Strike King Pro Model Series 8XD Deep Diving Crankbait - 1.4 oz
$17.99$15.29Features: The Strike King Pro Model Series 8XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Berkley Digger Medium Diving Crankbait
$8.99$8.09Features: The Berkley Digger is a medium diving crankbait with a sharp, aggressive dive angle. Aggressive wobble and side flash. Gets deep quick. ...
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Berkley PowerBait Crazy Legs Chigger Craw
from $5.99from $5.39Features: The Berkley PowerBait Crazy Legs Chigger Craw is a Bass Master Classic winning bait! High-action pinchers create more strikes. Crazy l...
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Yo-Zuri 3DR-X Flat Sided Floating Crankbait 55mm - 2.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Sided Floating Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish that love aggressive surface ...
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Strike King Swinging Sugar Buzz Buzzbait
$9.99$8.49Features: The Strike King Swinging Sugar Buzz Buzzbait features a free-swinging hook and a loud clacking sound. The free-swing hook design makes i...
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Strike King Tour Grade Tungsten Slither Rig
from $6.99from $5.94Features: The Strike King Tour Grade Slither Rig is punching rig that consists of a Strike King Tour Grade Tungsten weight paired with a premium s...
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Strike King Rage Luau Craw - 4 Inch
$7.99$6.79Features: The all new Strike King 4 Inch Rage Luau Craw is designed to offer a unique presentation for highly pressured fish! Built with patented ...
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Z-Man Trucker Hat
$25.99$22.09Show you are a part of the Z-Squad by sporting the Z-Man logo on their quality hatZ. Garment washed twill/trucker mesh construction Snapback clos...
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Storm Arashi Vibe 2 3/4 inch Lipless Crankbait
$9.49$8.07The Storm Arashi Vibe is a 2 3/4 inch, 9/16 ounce lipless crankbait designed for when the bite turns off. You can generate subtle vibration and sou...
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Seaguar Fluoro Premier Leader Wheel 25 Yards
from $17.25from $12.94Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Fluoro Premier Leader is premium saltwater fishing leader mate...
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VMC Shaky Head Jig 4 pack
$6.99$5.94Features: The VMC Shaky Head Jig a is basic lead shaky head jig with a traditional round bend hook design. Great for hopping worms and other soft p...
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VMC Heavy Duty Weighted Willow Swimbait Hook
from $9.99from $8.49Features: The VMC Heavy Duty Weighted Willow Swimbait Hook is a weighted swimbait hook with an underspin blade. Adjustable spinner arm for maximum...
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VMC Neon Moon Eye Jig Glow Kit
from $10.99from $9.34Features: The VMC Neon Moon Eye Jig Glow Kit is an assortment of round head jigs featuring large holographic fish eyes and glowing colorways. Jig ...
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Strike King Hack Attack Heavy Cover Jig
$6.99$5.94Features: The Strike King Hack Attack Heavy Cover Jig was designed by Bassmaster Eliste Series veteran Greg Hackney to be fished in the heaviest of...
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Strike King Tour Grade Fluorocarbon
from $31.99from $27.19Features: Strike King Tour Grade Fluorocarbon is a new line-up of fluorocarbon fishing line made from the high quality Japanese fluorocarbon precu...
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Rapala XRMAGXP-130/170 X-Rap Magnum XPlode Topwater Popper
from $26.49from $22.52Features: The Rapala X-Rap Magnum Xplode is a big game saltwater hard body popping surface plug. Low mounted line tie pulls the lure down on the r...
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Rapala Jointed Deep Husky Jerk 08 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Jointed Deep Husky Jerk 08 is a 3 1/2 inch, 3/16 ounce hard lure that swims with the classic Rapala "wounded-minnow" wobble a...
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Z-Man Fuzzy Nuggetz .5 Inch - 4 Pack
$9.99$8.49Features: A compact finesse bait that imitates zooplankton, insect larvae, and other tiny prey, delivering lifelike movement even when deadsticked....
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Z-Man EZ EggZ
$5.49$4.67Features: The Z-Man EZ EggZ are soft plastic salmon eggs molded in a long string for salmon, trout and steelhead fishing. Impregnated with natural...
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Strike King KVD Baby Sexy Frog Topwater Hollow Body Frog
from $10.99from $9.34Features: The Strike King Baby Sexy Frog is a downsized 4 inch (including skirt tails), 5/16 ounce version of the KVD Sexy Frog hollow body topwat...
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Rapala Countdown Elite CDE55 2 1/4 inch Slow Sinking Crankbait
$14.49$12.32Features: The Rapala Countdown Elite CDE55 is a 2 1/4 inch slow-sinking crankbait. Runs optimally at about 3 to 4 feet deep. Baits made with the R...
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River2Sea Phat Mat Daddy Frog Hollow Body Frog w/ Removable Rattle
$10.99*Note: there are 2 frogs in the pictures for each color variant so you can see what the bottom and top color schemes are, this is not meant to indi...
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River2Sea Bubble Walker 80 Topwater Walker/Popper
$9.99Features: The River2Sea Bubble Walker is a floating topwater bait that can walk as well as pop. Bubble Walker 80 has a feathered rear treble hook ...
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Gary Yamamoto Mega Strike Attractant - 1 oz.
$16.99$15.29Features: Gary Yamamoto Mega Strike Attractant is bass fishing scent attractant. Made for Gary Yamamoto by Mega Strike. Paste is made using advanc...
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Berkley Dime Size 4 Crankbait
$12.99$11.69Features: The Berkley Dime Size 4 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for shall...
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Z-Man Trout Trick Thick Trick 3.75 Inch - 6 Pack
$6.99$5.94Features: Compact inshore twitchbait with a thick, short profile designed to mimic fleeing shrimp and baitfish with exaggerated darting and gliding...
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VMC Ringed Black Nickel Wide Gap Hook
$4.99$4.24Features: The VMC Ringed Black Nickel Wide Gap Hook is applicable for a wide range of techniques. Engineered with a 3-degree offset point for a be...
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Strike King KVD Gurgle Toad 4 inch Soft Plastic Frog 5 pack
from $6.99from $5.94Features: The Strike King KVD Gurgle Toad is a 4 inch soft plastic frog that gets its name from its "gurgling" action that attracts a wide variety...
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Luhr-Jensen Kwikfish X-Treme K9X
$9.49$8.07Features: Luhr-Jensen Kwikfish X-Treme K9X are strong, durable, full-throttle, wide-action hard lures that challenge gamefish both small and large....
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 4.125 Inch
$12.99$9.09RipFeatures: The Yo-Zuri Mag Darter Floating Diver Rip Bait 4.125 Inch is a unique lure that is designed to act like a Jerkbait, but without the l...
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Strike King KVD 5.5 inch Split Ring/Braid Cutter Pliers
$11.99$10.19Features: The Strike King KVD 5.5 inch Split Ring/Braid Cutter Pliers are a dual-purpose fishing accessory tool. Split ring tool allows you to qui...
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Discount Tackle Performance Sun Shirts
$39.99$29.99Features: The Discount Tackle Performance Sun Shirts are finally here and are ready to take your performance on the water to the next level! Made ...
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Strike King Redfish Magic Glass Minnow 4 inch ElazTech Paddle Tail Swimbait 5 pack
$5.99$5.09Features: The Strike King Redfish Magic Glass Minnow is a 4 inch soft paddle swimbait made from tough and buoyant ElazTech thermoplastic material....
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Berkley Flicker Shad Crankbait - 1/8 oz
from $5.99from $5.39Features: The Berkley Flicker Shad Crankbait is a 1 1/2 inch, 1/8 ounce pro-designed deep-diving plug that dives 6 to 8 feet deep. Berkley Flicke...
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Luhr-Jensen Jet Diver
from $12.49from $10.62Features: The Luhr-Jensen Jet Diver's is a trolling diver with a unique, buoyant design that collects water pressure against its wings to dive. De...
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Rapala Jigging Rap Magnum 07 Vertical Jig - 2 3/4 Inch
$12.49$10.62Features: The all new Rapala Jigging Rap Magnum Vertical Jig is designed to trigger bigger bites making it the ideal choice for using a forward fac...
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