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Top Brands
2025 Primal Sale Week
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Rapala Shad Dancer SDD05 Medium Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD05 Crankbait is a 2 inch, 1/4 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Dancer ...
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Berkley Krej 100 Jerkbait - 3.9 Inch
$16.99$15.29Features: The all new Berkley 3.9 Inch Krej introduces a revolutionary hard bait technique known as "Krejing", which is transforming traditional J...
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Yo-Zuri 3DR-X Suspending Jerkbait 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Suspending Jerkbait is the classic suspending jerkbait that anglers know and love with a flashy twist! Part of the 3DR-...
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Strike King KVD 1/2 oz. Double Willow Spinnerbait
$9.99$8.49Features: The Strike King Finesse KVD Spinnerbait Double Willow is a 1/2 ounce wire spinnerbait developed in collaboration with Kevin VanDam (KVD)...
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Storm Hot 'N Tot MadFlash 05 Crankbait
$8.99$7.64Features: The Storm Hot 'N Tot MadFlash 05 is a 2 inch, 3/16 ounce metal-lipped walleye trolling crankbait. Takes the classic metal-lipped design ...
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Strike King Premium Plus Spinnerbait
$10.99$9.34Features: The Strike King Premier Plus Spinnerbait is a wire spinnerbait with a skirted bait on the one end and a blade combination on the other. T...
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Gary Yamamoto 4 Inch Double Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a 4 inch soft plastic grub with twin rear appendages. Great swim jig, bladed vibrating jig, or sp...
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Blue Fox Flash Spinner
$4.49$3.82Features: Blue Fox Flash Spinner is an inline spinner designed with a special 30-degree blade that rotates easily and doesn't give as much lift so ...
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Gary Yamamoto 3 Inch Scope Shad - 10 Pack
$5.99$5.39Features: The all-new Gary Yamamoto 3 Inch Scope Shad emerges as a versatile bait, initially designed for forward-facing sonar but excelling in va...
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Strike King KVD Baby Rodent 3 inch Soft Plastic Creature Bait 8 pack
from $6.99from $5.94Features: The Strike King Baby Rodent is a 3 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which ma...
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Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 10 Deep Diving Jerkbait runs straight even when running fast and deep. This 4-inch bait features an ove...
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Berkley PowerBait Glitter Trout Bait 1.75 oz. Jar
$6.99$6.29Features: Berkley PowerBait Scent Glitter Trout Bait Smells and Tastes like your favorite scents. Crystalina glitter reflects light and increases...
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Strike King Coffee Fat Tube 2 3/4 inch Soft Plastic Tube 9 pack
$6.99$5.94Sometimes, downsizing is an upgrade! The Strike King Coffee Fat Tube is a shorter version of Strike King's 3 1/2 inch Pro-Model Coffee Tube that re...
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Gary Yamamoto Fat Senko - 5 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 5 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Strike King Rage Scounbug Soft Plastic Craw
$7.99$6.79Features: The all new Strike King Rage Scounbug is an ultra realistic crawfish imitation lure with a set of impressive features! Equipped with two ...
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Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 04 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Rapala Scatter Rap 09 Tail Dancer Deep Diving Crankbait
$16.49$14.02Features: The Rapala Scatter Rap 09 Tail Dancer is a 3 1/2 inch, 7/16 ounce variant of the Rapala Tail Dancer with Scatter Lip. Evasive, erratic a...
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Strike King EZ-Rig Pre-Rigged Carolina Rig Weight w/ Bead 2 pack
from $7.99from $6.79Features: The Strike King EZ-Rig is a 2 pack of pre-rigged weights for Carolina rigging. Pre-rigged system will save you loads of valuable fishing ...
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Yo-Zuri 3DB Vibe Sinking Lipless Crankbait 65mm - 2.625 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Vibe Sinking 65mm Lipless Crankbait is an essential addition to any anglers tackle box thanks to its incredible action a...
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Rapala SXRSB-07 X-Rap Saltwater Subwalk Subsurface Walker - 2.75 Inch
from $13.99from $11.89Features: The Rapala X-Rap Saltwater SubWalk 07 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 2 3/4-inch, 7/16 oun...
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Seaguar Tatsu Fluorocarbon 1000 Yards
from $211.50from $158.62Virtually invisible and almost invincible, Seaguar Tatsu Fluorocarbon is at the apex of fluorocarbon evolution, and Seaguar's strongest and softest...
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Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure
from $14.99from $10.49Features: The Yo-Zuri Crystal 3D Minnow Floating Deep Diver Trolling Lure dives extreme depths and attracts all types of game fish. This bait comb...
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Berkley Power Blade Compact
$10.99$9.89Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Berkley Spin Bomb 2 1/2 inch Topwater Prop Lure
$11.99$10.79Features: The Berkley Spin Bomb is a 2 1/2 inch, 2/5 ounce deep-bellied topwater prop lure. Cupped plastic propellers that spin at slower speeds. ...
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Berkley Trilene Big Game Monofilament Line Green Quarter Pound Spools
$11.99$10.79Features: Berkley Trilene Big Game Monofilament is extra tough, shock resistant monofilament made for large, hard fighting species. Super strong -...
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Berkley Trilene 100% Fluorocarbon Professional Grade Clear 110 Yards
from $12.99from $11.69Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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River2Sea Bully Wa 2 55 Frog
$10.99Features: Upgraded from the original River2Sea Bully Wa (the easiest walking frog on open water and around cover), the Bully Wa 2 has a sealed hoo...
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VMC Trailer Hook 6 pack
$4.49$3.82Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael "Ike" Iaconelli, the "Ike Approved" VMC Trailer Hook features an ...
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Strike King Homing Minnow Swimbait - 3 Inch
from $7.99from $6.79Features: The all new Strike King 3 Inch Homing Minnow is a simple yet deadly effective tool for live scoping angler to reach new levels of succes...
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Rapala Crush City Hedgehog Craw - 4 Inch
$7.99$7.19Features: The all new Rapala Crush City Hedgehog Craw steps forward to tackle the challenge of finicky bass that want a craw but don't want the lar...
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VMC Spring Baitkeeper 20 pack
$4.99$4.24Features: The VMC Spring Baitkeeper is a small metal spring for holding soft baits. Designed for use with jigs, swimbait hooks, and other soft pla...
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Strike King Tour Grade Football Shakey Jighead 3 pack
$5.99$5.09Features: The Strike King Tour Grade Football Head Jig is the perfect jig head for shakey-style soft bait rigging techniques. Special barb helps s...
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Berkley Dime Size 6 Crankbait
$12.99$11.69Features: The Berkley Dime Size 6 Crankbait is a versatile crankbait that combines the best of balsa action with plastic bait durability for mid d...
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VMC Moontail Jig
from $7.99from $6.79Features: The VMC Moontail Jig is a great new bucktail jig with a bright and shiny eye that is irresistible to walleyes and other gamefish. Constru...
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River2Sea Larry Dahlberg Clackin' Crayfish 90
$12.99Features: Designed by Larry Dahlberg and River2Sea, the innovative Clackin' Crayfish moves like a real crayfish when you retrieve it. The River2Se...
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Z-Man Fuzzy Bugz 1.75 Inch - 4 Pack
$9.99$8.49Features: The Z-Man Fuzzy BugZ is a next-gen fuzzy-style bait delivering lifelike action to trigger strikes on Ned rigs, dropshots, wacky rigs, and...
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Berkley Power Blade Standard
$10.99$9.89Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...
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Berkley Trilene Big Game Monofilament Leader Clear Wrist Spool 55 Yard
from $5.99from $5.39Features: Berkley Trilene Big Game is heavy duty leader material that offers extreme fighting power in a reliable monofilament material. Extreme s...
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Yo-Zuri 3D Inshore Fingerling 100mm - 4 Inch
$9.99$6.99Features: The Yo-Zuri 3D Inshore 100mm Fingerling is a suspending minnow designed for shallow saltwater fishing, offering tight wobble and darting...
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Z-Man Llama TubeZ Jigheads - 3 Pack
$4.99$4.24Features: The all new Z-Man Llama TubeZ Jigheads are a great pairing for any Micro Sized Tube Bait, but were Specifically designed to be the Perfe...
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Storm Original ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
$8.49$7.22Features: The Storm Original ThunderStick is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. True in design and manufacturing to t...
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Sufix Advance Clear Monofilament 250-330 Yard Spools
from $15.99from $13.59Features: The Sufix Advance Clear Monofilament 250-330 Yard Spool is a stealthy, transparent monofilament line. Premium monofilament made from HMP...
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Berkley PowerBait Atomic Tubes 20 pack
$5.99$5.39Features: The Berkley PowerBait Atomic Tubes are a game-changing fishing bait that elevates the performance of anglers, whether they're beginners o...
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Yo-Zuri 3DR-X Pencil Topwater Walker 75mm - 3 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Pencil Topwater Walker is an ultra flashy must have topwater bait purpose built to bring you success on those summer ni...
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Rapala Slab Rap SLR04 1 1/2 inch Lipless Crankbait
from $8.49from $7.22Features: The Rapala Slab Rap SLR04 is a 1 1/2 inch, 1/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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River2Sea Pro Tuned Rover 128 Topwater Walker
$12.99Features: The River2Sea Pro Tuned Rover 128 is a 5 inch, 11/16 ounce topwater walking lure. Choppy, side-to-side slashing action produces vicious ...
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Strike King Coffee Tubes 4 1/2 inch Flip-N-Tube 6 pack
$6.99$5.94The Strike King Coffee Tube Flip-N-Tube is a hefty, 4 1/2 inch soft plastic tube. This Strike King scented bait has real coffee bean granules and c...
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Berkley Gulp! Maggot 1.5 oz. Jar
$5.99$5.39Features: Berkley Gulp! Maggots have outfished live bait 2:1 in head to head field tests Features Gulp! extreme scent dispersion with lifelike ta...
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