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Top Brands
2025 Primal Sale Week
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Strike King Rage Tail Grub 4 inch Soft Plastic Grub
$7.99$6.79Features: The Strike King Rage Tail Grub is a 4 inch soft plastic grub with Strike King's patented "Rage Tail" flange built into the tail. Patente...
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VMC Finesse Weedless Ned Rig Jighead 4 pack
$7.99$6.79Features: The VMC Finesse Weedless Jig Head is the perfect jig when bass are under pressure and you're fishing through grassy, weedy cover. Light-...
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Z-Man Shadtron Line Through Slow Sinking Swimbait - 4.5 Inch
$14.99$12.74Features: The all new Z-Man Shadtron Line Through 4.5 Inch Slow Sinking Swimbait is an innovative new offering from the pros at Z-Man that truly e...
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Luhr-Jensen Needlefish 2 1/2 inch Spoon
$7.49$6.37Features: The Luhr-Jensen Needlefish Spoon is a 2 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...
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Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait - 3 Inch
$12.99$11.04Features: The 3 Inch Strike King Red Eyed Shad Tungsten 2 Tap Lipless Crankbait is a ultra unique Lipless Crankbait that's body design makes for a...
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Z-Man Drop KickerZ Soft Plastic Minnow - 3.5 Inch
$5.49$4.67dropFeatures: The all new Z-Man Drop KickerZ 3.5 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous...
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Strike King KVD Swim'N Caffeine Shad 4 inch Paddle Tail Swimbait 7 pack
from $6.99from $5.94The Strike King KVD Swim'n Caffeine Shad is a 4-inch soft paddle tail swimbait. Made with Strike King's Perfect Plastic formula, this bait is incr...
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Strike King Hybrid Hunter Jr Shallow Crankbait
$10.99$9.34Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Storm Arashi Glide 7 1/2 inch Glide Bait
from $41.49from $35.27Features: The Storm Arashi Glide is a 7 1/2 inch, 3 1/8 ounce glide bait-style single joint hard body swimbait developed by MLF Pro Angler Brandon...
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Rapala RipStop Deep 12 Jerkbait
from $13.99from $11.89Features: The Rapala RipStop® Deep 12 is a 4 3/4 inch, 9/16 ounce deep diving (up to 8 feet) jerkbait. Hard plastic boot tail that imparts a uniqu...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/3 oz
from $6.99from $6.29Features: The Berkley Flicker Minnow 1/3 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/4 oz
$8.99$8.09Features: The Berkley Flicker Minnow 1/4 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley Trilene XL Monofilament Lo-Vis Green Filler Spools 270-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL is basic monofilament fishing line designed to help facilitate hassle free fishing at a great value. Smooth casting -...
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Seaguar TactX Camo Braid
from $17.99from $13.49Features: Seaguar TactX Camo Braid is a new precision-casting, 4 strand camo braided line from Seaguar. Also comes with a 5 yard section of matche...
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Strike King Denny Brauer Structure Jig - 1/2 oz
$6.99$5.94Features: The Strike King Denny Brauer 1/2 oz Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This is ac...
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Berkley PowerBait Chop Block - 6 Inch
$15.99$14.39Features: Premium Soft Glide Bait: The Berkley PowerBait® Chop Block is a high-performance soft-bodied glide bait designed to mimic natural prey an...
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Storm Arashi Cover Pop 3 1/8 inch Topwater Popper
$11.99$10.19Length Weight Hook Type 3 1/8" 1/2 oz #2 Topwater The Arashi Cover Pop travels with minimal forward movement to maximize the time your lu...
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VMC Twitchin Jig
from $6.99from $5.94Features: The VMC Twitchin Jig is a great new salmon twitchin jig built on the VMC 2X Strong Wire with premium natural materials that maintain thei...
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VMC Heavy Duty Black Nickel Swimbait Hook 4 pack
$5.49$4.67Features: The VMC Heavy Duty Black Nickel Swimbait Hook is screw-lock swimbait hook designed for catching big fish with big swimbaits. Extra-sharp...
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Berkley Finisher 5 Jerkbait - 2 Inches
$10.99$9.89Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Strike King Bitsy Splash Topwater Popper
$6.99$5.94Features: The all new Strike King Bitsy Splash Topwater Popper is truly a unique offering from the pros at Strike King, with its extremely small si...
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Berkley PowerBait Crash Craw
$6.99$6.29Features: The Berkley PowerBait Crash Craw is a Soft Plastic Craw for Texas Rig, Jig Trailer, Wobble Head and Bladed Jigs. Rib design hides the ho...
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River2Sea Biggie Poppa Bumpin' Rattle Fast Squarebill
$9.99Features: River2Sea Biggie Poppa Bumpin' Rattle is a 2 5/8 inch squarebill crankbait designed by Ish Monroe. The Biggie Poppa uses its square bill...
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Strike King Hack Attack Pad Perch 5 1/4 inch Hollow Body Panfish
$12.99$11.04Features: The Strike King Hack Attack Pad Perch is a lifelike panfish imitator with a hollow body topwater presentation. Precisely tapered nose de...
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Sufix 832 Advanced Superline Sunrise Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Sunrise 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Thin ...
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Yo-Zuri Hybrid Hi-Vis Yellow 600 Yards
from $9.99from $6.99Features: Yo-Zuri's Hybrid Hi-Vis Yellow 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybrid ex...
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VMC "Ike Approved" Worm Hook
$4.49$3.82Features: The VMC Ike Approved Worm Hook is a standard gauge, black nickel offset worm hook. Designed for light to medium pound test fishing line...
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Strike King KVD Bull Worm 10 inch Soft Plastic Worm 5 pack
from $6.99from $5.94Features: The Strike King Bull Worm is a 10 inch, oversized soft plastic straight tail worm. Sound-ribbed profile, a beveled tail, and a flat bott...
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Z-Man Fuzzy TRD 2.75 Inch - 4 Pack
$9.99$8.49Features: Innovative finesse bait combining the classic 2.75" TRD body with hand-threaded silicone skirts for lifelike action and enhanced attracti...
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Rapala EZ Stow Line Scissors
$8.99$7.64Features: The Rapala EZ Stow Line Scissor is a handy tool for cutting braid, monofilament and fluorocarbon lines. The EZ Stow is truly an easy-s...
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VMC Hard Ball Jighead 4-pack
from $4.49from $3.82Features: The VMC Hard Ball Jighead 4-pack is a traditional round ball jighead with a painted design. The VMC Hard Ball Jighead is made of Premium ...
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Berkley Half Head Jigs
$5.99$5.39Features: The Berkley Half Head Jig Heads are expertly crafted with input from Berkley Pro Staff for consistent, reliable performance cast after c...
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Gary Yamamoto 4 Inch Kut Tail Worm - 20 pack
$8.99$8.09Features: The Yamamoto Baits Kut Tail Worm 4 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
$17.99$12.59Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 95mm - 3.75 Inch
$7.99$5.59Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 95mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait - 1 oz
$10.99$9.34Features: The Strike King Pro Model Series 6XD Deep Diving Hard Knock Crankbait revolutionizes the deep diving crankbait game with crazy action an...
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Strike King KVD Magnum Game Hawg 5 1/4 inch Soft Plastic Creature 6 pack
$6.99$5.94Features: The Strike King Magnum Game Hawg is a larger 5 1/4 inch version of the Strike King Game Hawg soft plastic creature bait. Molded with a s...
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Strike King Tour Grade Spin Head Underspin Jig 2 pack
$9.99$8.49Features: The Strike King Tour Grade Spin Head Underspin Jig is the premium choice when fishing an underspin. Fish-shaped head and Raz-R-Blade Wil...
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Rapala Lure Wrap 3 pack
from $12.99from $11.04Brilliant! The Rapala Lure Wrap has a strategically placed, sewn-in hook attaches to your rod's bait keeper to keep lure and wrap in place. Hook-re...
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Gary Yamamoto 3.75 Inch Fat Baby Craw Soft Plastic - 7 Pack
$5.99$5.39Features: The Gary Yamamoto Fat Baby Craw is a 3 3/4 inch (9 cm) soft plastic craw bait. Designed to excel at punching through vegetation, the Yam...
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Berkley PowerBait Biodegradable Crappie Nibbles
$5.99$5.39Features: Berkley PowerBait Biodegradable Crappie Nibbles dissolve slowly in water, making them a good biodegradable option for crappie fishing. ...
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Blue Fox Vibrax Shallow Spinner
$5.99$5.09Features: Blue Fox Vibrax Shallow Spinner is inline spinner that runs between the surface to 2 feet. Diecast and chrome plated mainbody with laser...
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Rapala Husky Jerk 06 Jerkbait/Trolling Minnow
$8.49$7.22Features: The Rapala Husky Jerk 06 is a 2 1/2 inch, 1/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to...
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Yo-Zuri Hydro Popper 4 3/4 inch HD Saltwater Popper
$16.99$11.89Features: The Yo-Zuri Hydro Popper is a heavy duty popper lure for saltwater applications. Polycarbonate body, through-wire construction and 3x st...
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Sufix 131 Braid Lo-Vis Green 150 Yards
$48.49$41.22Features: Sufix 131 Braid is a new 12-carrier braided fishing line that uses 12 HMPE fibers and 1 GORE® Performance Fiber in the line's core. Japa...
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River2Sea Stand'n Yabbie Rigged Soft Plastic Craw
$7.49Features: The River2Sea Stand'n Yabbie is a pre-rigged soft plastic craw bait designed to imitate an aggressive crawfish. When you pause the retri...
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Berkley PowerBait Biodegradable Trout Nuggets
from $6.99from $6.29Features: Berkley PowerBait Biodegradable Power Nuggets resemble hatchery food many trout are reared on. The Power Nuggets are made using the hig...
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Rapala Shad Rap 1 1/2 inch Medium Diving Crankbait SR04
from $10.49from $8.92Features: The Shad Rap SR04 a 1 1/2 inch, 1/8 ounce crankbait that dives 4 to 7 feet deep. The Shad Rap SR04 is THE crankbait to have in your tack...
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