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Top Brands
2025 Primal Sale Week
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VMC Tokyo Rig - 2 pack
$5.49$4.67Features: The VMC Tokyo Rig is a unique rigging system inspired by one of the hottest and most effective new bass fishing trends out of Japan: th...
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Strike King Denny Brauer Flip-N-Tube 4 1/2 inch Soft Plastic Tube 8 pack
from $5.99from $5.09Features: The Strike King Denny Brauer Flip-N-Tube is a bulky, 4 1/2 inch soft plastic tube designed for bass pitching and flipping. Super-thick p...
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Rapala Shadow Rap Shad Deep 09 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 09 is a 3 1/2 inch, 3/8 ounce jerkbait with slow-rising buoyancy. Great, sharp left and right jerking...
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Sufix Nanobraid Aqua Camo 150 Yards
from $22.99from $19.54Features: Sufix NanoBraid is a super thin and sensitive superline. Three times stronger than other lines in the category. Super strong, tight wea...
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VMC Curl Tail Spinnerbait
$4.99$4.24Features: The VMC Curl Tail Spinnerbait is a small, skirtless Colorado blade spinnerbait with a pre-rigged Trigger X® Curl Tail body. Soft plastic...
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Z-Man Swag LT Swimbait - 5 Inch
$15.99$13.59Features: The SWAG LT Swimbait delivers a wide, stable swim action with versatile Over/Under Line-Through harness for both dorsal and belly hook ri...
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Yo-Zuri 3D Magnum 7 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum is a sinking trolling lure that dives to depths between 16 and 21 feet. 7-inch and 3 1/2-ounce body with Internal ...
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Strike King Tri-Wing Buzz King Buzzbait
$6.99$5.94Features: The Strike King Tri-Wing Buzz King is a standard buzzbait with an additional third wing on the buzz blade. Third wing generates an unbel...
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Rapala Husky Jerk 12 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 12 is a 4 3/4 inch, 7/16 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy ...
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Yo-Zuri 3DB Prop Bait - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Prop Bait is a highly effective 3 1/2" topwater lure that belongs in your tackle box! Option of an internal 3D Prism Fin...
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Berkley PowerBait 3 inch Ripple Shad Soft Paddle Tail Swimbait 10 pack
$7.99$7.19Features: The PowerBait Ripple Shad features a unique segmented body for more vibration and swimming action. More surface area for better scent ...
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Yo-Zuri Rattl'N Vibe 3/4 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'n Vibe 75 is a sinking 3 inch, 3/4 ounce lipless crankbait that features a unique kind of vibrating lure available in ...
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Strike King Bitsy Dawg Topwater Walker
$6.99$5.94Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Rapala Deep Tail Dancer 11 Extra Deep Diving Crankbait
from $15.99from $13.59Features: The Rapala Deep Tail Dancer 11 Crankbait is a 4 3/8 inch, 3/4 ounce ultra-deep diving banana-style walleye crankbait that runs up to 30 ...
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Rapala CountDown CD05 2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD05 is a 2 inch, 3/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target s...
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Berkley Dredger Deep Diving Crankbait
from $10.99from $9.89Features: The Berkley Dredger is a smaller-profile crankbait with a weighted bill that makes it dive deeper than any other crankbait of its size! ...
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Rapala CountDown CD09 3 1/2 inch Balsa Minnow
$12.49$10.62Features: The Rapala CountDown CD09 is a 3 1/2 inch, 7/16 ounce lure with a consistent one foot per second sink rate. Allows you to reliably targe...
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Z-Man 32-Piece Ned Rig Kit
$22.99$19.54Features: The Z-Man Ned Rig Kit is a 32-piece assortment of all the soft plastics and jigheads you need to start fishing using the Midwestern fine...
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Rapala SXR-08 X-Rap Saltwater Rip Bait - 3.125 Inch
$14.99$12.74Features: The Rapala SXR-08 X-Rap Saltwater is a 3 1/8 inch, 1/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Yo-Zuri 3D Inshore Popper 4 3/4 inch Topwater Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Popper 120 is a 4 3/4 inch, 1 5/8 ounce topwater popper designed specifically for inshore saltwater surface fishin...
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VMC Heavy Duty Black Nickel Wide Gap Hook
$5.49$4.67Features: The VMC Heavy Duty Black Nickel Wide Gap Hook is an offset wide gap hook with a black nickel finish. Extra-sharp wide gap hook, with 3-d...
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Strike King Pro Model Series 4 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 4 is a 2 1/2 inch, 3/8 ounce medium/deep diving crankbait. Great for targeting suspended fish in the 6 ...
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Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Scatter Rap Glass Shad 07 Deep Diving Crankbait reflects surrounding colors for a natural presentation. This 2 3/4-inch bait...
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Berkley Frittside Medium Diving Flat Sided Crankbait
from $10.99from $9.89Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the medium diving ...
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Rapala Skitter Walk 08 Topwater Walker
$13.99$11.89Features: The Rapala Skitter Walk 08 SW is a 3 1/8 inch, 7/16 oz Topwater walking bait that is painted for Freshwater and Saltwater. Performs "Wal...
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Gary Yamamoto 5 Inch Double Tail Grub - 20 Pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a classic, 5 inch twin curl tail soft plastic grub. Added disturbance generated by dual curl tails...
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Berkley Flicker Shad Crankbait - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 3 1/2 inch, 1/2 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Flic...
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Berkley Screamin' Choppo Prop Bait - 3.75 Inch
$14.99$13.49Features: Next-Level Topwater Chaos: The Screamin' Choppo is a topwater plopper bait built to intensify surface commotion, combining classic tail-s...
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Berkley PowerBait Chigger Craw
$6.99$6.29Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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Berkley Trilene XL Monofilament Clear Pony Spool 110 Yards
from $5.99from $5.39Features: Berkley Trilene XL Monofilament Clear Pony Spools are basic monofilament fishing line designed to help facilitate hassle free fishing at...
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Yo-Zuri Hybrid Clear 275 Yards Monofilament Fishing Line
$7.99$5.59Yo-Zuri's Hybrid Clear 275 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's extrusion pro...
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Gary Yamamoto 4 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$7.99$7.19Features: The Gary Yamamoto Swim Senko is an exciting, 4 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Gary Yamamoto 5 Inch Shad Shape Floating Drop Shot Worm - 8 Pack
$5.99$5.39Features: The new Yamamoto Baits Shad Shape Worm is a 5 inch Drop Shot worm made with Floating soft plastic! Gary Yamamoto's Shad Shape Worm is rem...
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Rapala XR-06 X-Rap Shallow Diving Jerkbait - 2.5 Inch
$14.99$12.74Features: The Rapala X-Rap 06 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 2 1/2-inch ...
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Z-Man Rattle-Snaker Kit - Tool And 10 Pack Rattles
$13.99$11.89Features: The all new Z-Man Rattle-Snaker features a patented two-part molded plastic design, including a stainless steel insertion needle and push...
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VMC Neko Hook Black Nickel 6 pack
$4.49$3.82Features: The VMC Neko Hook black nickel was designed specifically by "Ike" Iaconelli for the finesse technique of Neko-Wacky rigging. Forged with...
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Luhr-Jensen Duo-Lock Snaps
from $4.49from $3.82Features: Luhr-Jensen Duo-Lock Snaps are snap rings that provide a fast and easy method for changing lures. Don't inhibit lure action or compromis...
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Strike King Rage Punch Bug 3 1/2 inch Soft Plastic Creature Bait
$7.99$6.79Features: The Strike King Rage Punch Bug Soft Plastic Creature Bait is a 3 1/2 inch smaller version of the Rage Bug. Unique and exclusive Rage Tai...
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Yo-Zuri Mag Dive Saltwater Pencil
from $17.99from $12.59Features: The Yo-Zuri Mag Dive is a new big-game saltwater diving/floating pencil equipped with long-cast bullet-weight transfer system for casting...
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VMC 7356 SureSet Drop Shot Hook
$5.49$4.67Features: VMC's SureSet Drop Shot Hook is perfect for nose hooking your favorite soft plastics or live bait. SureSet technical locking curve desi...
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Storm ThunderStick MadFlash 4 3/8 inch Jerkbait/Trolling Minnow
from $8.99from $7.64Features: The Storm ThunderStick MadFlash is a 4 3/8 inch, 1/2 ounce shallow diving jerkbait/trolling minnow. Form and shape are true in design an...
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VMC Heavy Duty Weighted Black Nickel Swimbait Hook 4 pack
$6.99$5.94Features: The VMC Heavy Duty Weighted Black Nickel Swimbait Hook is an "Ike Approved" weighted hook designed with MLF Bass Tour Pro Michael "Ike" ...
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Blue Fox Rattlin' Pixee Spoon
from $7.49from $6.37Features: Blue Fox Rattlin' Pixee Spoon is a heavy-duty premium brass ideal for long casts and getting deep. Rattling egg sac insert for both sigh...
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Sufix 832 Advanced Superline Camo Braided Line - 300 Yard Filler Spool
from $34.99from $29.74Features: The Sufix 832 Advanced Superline Braided Line in Camo 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced Thin Dia...
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Storm Original Deep ThunderStick 4 3/8 inch Jerkbait/Trolling Minnow
$8.49$7.22Features: The Storm Original Deep ThunderStick 12 is a deep diving jerkbait/trolling minnow designed for targeting walleye holding deep. Design ba...
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Yo-Zuri TopKnot Leader Fluorocarbon Natural Clear 30 Yards
from $13.99from $9.79Features: Yo-Zuri Topknot Fluorocarbon Leader is a clear fishing leader material spooled on a small leader wheel. Abrasion resistant and ultra-dur...
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Berkley PowerBait Attractant 8 oz. Bottle
$9.99$8.99Features: Berkley PowerBait Attractant is a proprietary blend of enzymes and essences designed to attract and hold fish to your bait or lure. Enha...
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Storm Wiggle Wart MadFlash 05 Crankbait
from $8.99from $7.64Features: The Storm Wiggle Wart MadFlash is an extra-flashy version of Storm's classic 2 inch Wiggle Wart crankbaits. Natural baitfish profile wit...
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