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Top Brands
2025 Primal Sale Week
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VMC Tungsten Slider Weight
from $8.49from $7.22Features: The VMC Tungsten Slider weight is a cylindrical tungsten sinker. Tungsten's extreme hardness provides a better feel for structure and lig...
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Strike King Micro-King 1/16 oz. Spinnerbait
$3.99$3.39Features: The Strike King Micro-King is a 1/16 ounce Colorado blade wire spinnerbait. Even tinier than the already minuscule Mini-King Spinnerbait...
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Berkley PowerBait 4 inch Power Worms 15 pack
$6.99$6.29Features: Berkley PowerBait Power Worms feature ribbontail design that swims naturally on the fall with twitches and short hops. Soft but firm t...
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Rapala Shad Dancer SDD07 Deep Diving Crankbait
from $10.49from $8.92Features: The Rapala Shad Dancer SDD07 Crankbait is a 2 3/4 inch, 9/16 ounce multi-species Balsa bait. Brings the excitement of the Rapala Tail Da...
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Storm Searchbait Jig Swimbait Jig Heads 2 pack
from $7.49from $6.37Features: The Storm Searchbait Jig is a rattling, weighted, life-like swimbait jig head that perfectly matches the 360GT Searchbait body for the u...
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Z-Man Big BallerZ Soft Plastic Swimbait - 5 Inch
$6.49$5.52Features: The all new Z-Man 5 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Berkley Flicker Minnow Jerkbait/Trolling Hard Minnow - 1/2 oz
$8.99$8.09Features: The Berkley Flicker Minnow 1/2 oz is a trolling hard minnow stickbait (aka jerkbait) best used for walleye and trout trolling. It dives ...
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Berkley PowerBait Natural Scent Glitter Trout Bait
$6.99$6.29Features: Berkley PowerBait Natural Scent Glitter Trout Bait is Berkley's classic PowerBait Trout Dough formula enhanced with glitter. Crystalina ...
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Gary Yamamoto 4 Inch Yamacraw - 6 Pack
$7.99$7.19Features: The Yamamoto Baits Yama Craw is a 4 inch soft plastic craw bait with cupped claws for great action. The Yama Craw is molded using Yamamo...
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Yo-Zuri 3D Inshore Minnow 4 3/8 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 110 is a 4 3/8 inch, 3/4 ounce floating minnow rip bait that dives 2 to 4 feet deep. Balanced, sharp darti...
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VMC Wacky Weedless Jig Head 4 pack
$8.49$7.22Features: The VMC Wacky Weedless Jig Head is a weedless wacky jig with a 1/0 hook designed by Ike Iaconelli. Hook point is offset by 3-degrees to ...
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Rapala Ultra Light Minnow 06 Jerkbait
from $8.99from $7.64Features: The Rapala Ultra Light Minnow 06 is a 2 1/2 inch, 1/8 ounce ultra-light jerkbait. Weighted body with unique bent lip design facilitates w...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$20.49$17.42Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Rapala Shad Rap 3 1/2 inch Deep Diving Crankbait SR09
$11.99$10.19Features: The Rapala Shad Rap 09 is a 3 1/2 inch, 9/16 ounce deep-diving, shad-profile crankbait With a precise action and natural baitfish profil...
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Rapala Crush City Janitor Worm - 6 Inch
$7.49$6.74Features: The all new Rapala Crush City Janitor Worm is a fearless worm ready to take on the toughest tasks your local stomping ground can throw it...
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Strike King KVD Sexy Dawg Jr. 3 3/4 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg Jr. is a smaller 3 3/4 inch, 1/2 ounce topwater walking lure designed to be the little brother of the Stri...
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Rapala Jigging Rap 2 inch W5 Ice Jigs
$9.99$8.49Features: The Rapala Jigging Rap W5 Ice Jigs are 2 inch, 5/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard wate...
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Rapala Husky Magnum 25 Trolling Lure
$21.49$18.27Features: The Rapala Husky Magnum 25 is a 6 1/4 inch, 2 3/8 ounce hard bait trolling lure. Runs 25 feet deep unassisted, purpose-built for high sp...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Berkley Fusion19 Drop Shot Hook
$5.99$5.39Features: Berkley Drop Shot hooks were designed for suspended dropshot soft plastic presentations but can also be used for small live baits. Needl...
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Storm 360GT Rigged Searchbait 3 1/2 inch Swimbait 3 pack
$7.49$6.37The Storm 360GT Searchbait Swimbait is the ultimate confidence lure and was designed to be fished anywhere, by anyone, of any skill level. It kicks...
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Blue Fox Classic Vibrax Wildeye Shiner Series Inline Spinner
from $6.49from $5.52Features: Blue Fox Classic Vibrax Wildeye Shiner Series has a silver or copper-plated machined brass body with a stainless steel shaft. The patent...
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Strike King Bitsy Flip Flipping Jig 3/8 oz.
$3.99$3.39Features: The Strike King Bitsy Flip Flipping Jig is a beefy Flipping Jig designed for use in extra heavy cover! Unique inverted line tie aids the...
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Strike King Swinging Swim Jig
$6.99$5.94Features: The Strike King Swinging Swim Jig is an articulated skirted swim jig. Free-swing hook design makes it inescapable once the fish bites an...
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Strike King Tour Grade Tungsten Swinging Football Head
from $8.99from $7.64*Note: hook not included.* Features: The Strike King Tour Grade Tungsten Swing Football Head is a customizable articulated/swinging jighead. Inter...
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Strike King Bitsy Spinner
$4.99$4.24Features: The all new Strike King Bitsy Spinner reimagines a classic bait with innovative new design elements and features! Boasting an ultra-soft...
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Strike King KVD Square Bill 1.5 Shallow Silent Crankbait
from $8.99from $7.64Features: The Strike King KVD Square Bill 1.5 Shallow is a shallower diving version of the legendary KVD Square Bill 1.5 Silent Crankbait. Same 2 ...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
$8.49$7.22Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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Berkley PowerBait MaxScent Lil' Super Trooper - 2.5 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil Super Trooper is a 2.5 inch soft plastic craw designed for Ned Fishing now formulated with the powerf...
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VMC "Ike Approved" Tungsten Cylinder Drop Shot Weights
from $8.49from $7.22Features: VMC Tungsten Drop Shot Cylinder Weights offer an increased hardness that results in improved feel for structure and light bites. 35% sma...
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VMC Wide Gap Hook
$4.49$3.82Features: The VMC Wide Gap Black Nickel Hook is an all-around "Ike Approved" hook designed with Ike Iaconelli. Extra-sharp wide gap hook, with 3-d...
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River2Sea Tactical DD 3 inch Deep Diving Crankbait
$15.99Features: The River2Sea Tactical DD Crankbait is a 3 inch, 3/4 ounce extra deep-diving crankbait. Developed by world-record-holding bass anglers M...
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Z-Man Tournament Jersey
$54.99$46.74Features: Featuring the unmistakable Z-Man "Z", this lightweight tournament jersey will keep you cool and looking stylish on the water. Lightweigh...
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Berkley PowerBait Power Jerk Shad 5 inch Soft Plastic Jerkbait 10 pack
$5.99$5.39Features: The Berkley PowerBait Power Jerk Shad is a 5 inch split-tail soft plastic jerkbait laced with Berkley PowerBait attractant. Excellent da...
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Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait
$9.99$8.49Features: The Rapala Ultra Light Rippin' Rap 03 Lipless Crankbait is a classic lipless crankbait with hard vibrating actions in a lighter package....
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Z-Man Drop KickerZ Soft Plastic Minnow - 2.75 Inch
$5.49$4.67miFeatures: The all new Z-Man Drop KickerZ 2.75 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous ...
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Strike King Hybrid Hunter Crankbait
$11.99$10.19Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Berkley PowerBait MaxScent Chigger Craw
$9.99$8.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Rapala Scatter Rap Minnow 11 Casting/Trolling Plug
$14.49$12.32Features: The Rapala Scatter Rap Minnow 11 is a 4 3/8 inch, 3/16 ounce casting/trolling minnow plug that dives 6 to 9 feet. Graceful, natural wo...
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Blue Fox Classic Vibrax Bleeding Series Inline Spinner
from $4.99from $4.24Features: The Blue Fox Classic Vibrax Bleeding Series is a series of small to medium-sized inline spinners with paint schemes designed to imitate ...
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Berkley Fusion 19 Underspin
$5.99$5.39Features: The Berkley Fusion19 Underspin hook is designed for everyone! Conical bait keeper ensures maximum compatibility with your tackle box. Fla...
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Berkley PowerBait The Boss Grub
$6.99$6.29Features: The Berkley PowerBait The Boss Grub is a Soft plastic grub. Features Pit Boss style legs for maximum action in a chunkier profile. Thick...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 5 Inch
$14.99$10.49Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...
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VMC Tungsten Flippin' Weight
from $11.49from $9.77The extreme hardness of tungsten gives it more sensitivity even to the smallest bites, and this is why VMC Tungsten Flippin' Weight is something to...
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Gary Yamamoto 5 Inch Kut Tail Worm - 10 Pack
$5.99$5.39Features: The Yamamoto Baits Kut Tail Worm 5 inch is a finesse Senko worm with a cut-shaped tail to give it extra action. Ideal for lunker largemo...
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VMC Neon Moon Eye Jig Kit
from $10.99from $9.34Features: The VMC Neon Moon Eye Jig Kit is an assortment of round head jigs featuring large holographic fish eyes and standard painted colorways. ...
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VMC "Ike Approved" Heavy Duty Worm Hook
$4.99$4.24Features: VMC's Ike Approved Heavy Duty Worm Hook is an ultra-stout, 3-degree offset worm hook. Offset point significantly improves tour hooking p...
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Berkley PowerBait Hatchery Trout Bait 1.75 oz. Jar
$5.99$5.39Features: Berkley PowerBait Trout Bait is moldable and easy to use. Floating formula enhances dispersion of scent and flavor Trout crave this bai...
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