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Top Brands
2025 Primal Sale Week
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from $18.99from $13.29Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Z-Man Trout Eye X Jighead - 3 pack
$7.49$6.37Features: The all new Z-Man Trout Eye X Jighead is the next evolution of the powerful Trout Eye Line of Jigheads! With a molded cone style bait kee...
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Seaguar Gold Label Fluorocarbon Leader Wheel 50 Yards
from $35.00from $26.25Features: Seaguar Gold Label Fluorocarbon Leader Wheel 50 Yards is an exceptionally thin fishing leader that is as much as 23% thinner than other ...
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Berkley PowerBait CullShad 8 Inch
$15.99Must Add Two To Your Cart For "Buy One Get One" Promotion Enter Code in Checkout: CULLSHADBOGOFeatures: The Berkley PowerBait® CullShad 8 inch is...
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Strike King KVD 4.0 Magnum Shallow Squarebill Crankbait
from $11.99from $10.19Features: The Strike King KVD 4.0 Magnum Squarebill is a 4-inch, 7/8-ounce shallow diving squarebill designed by Kevin VanDam Dive depth of 3 to 7...
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Luhr-Jensen Needlefish 1 1/2 inch Spoon
$5.49$4.67Features: The Luhr-Jensen Needlefish Spoon is a 1 1/2 inch thin-blade spoon that excels at freshwater trolling. Thin-blade design excels at trolli...
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Rapala Skitter V 4 inch Topwater Walker
from $12.49from $10.62Features: The Rapala Skitter V SKV10 is a 4 inch, 1/2 ounce topwater walker. V-Rap body design combined with tail weighted balance allows the lure...
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Strike King Midsize Rage Bug
$7.99$6.79Features: The Strike King Midsize Rage Bug is a scaled-down version of the original Strike King Rage Bug at 3.38 inches. Designed with a thin bod...
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Seaguar Blue Label Fluorocarbon Leader Wheel 50 Yards
from $27.25from $20.44Developed with Seaguar's exclusive, proprietary Double Structure Technology, Seaguar Blue Label Fluorocarbon (FC) is one of the best leader materia...
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Yo-Zuri 3D Inshore Minnow 3 1/2 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 90 is a 3 1/2 inch, 7/16 ounce floating minnow rip bait that dives 2 to 3 feet deep. Balanced, sharp darti...
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Strike King KVD Sexy Frog Hollow Body Topwater Frog
from $11.99from $10.19Features: The Strike King KVD Sexy Frog was designed by Kevin VanDam to create the best frog-style bait ever. 2 1/2 inch collapsible hollow body (...
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Strike King Sexy Spoon Flutter Spoon
from $10.99from $9.34Features: The Strike King Sexy Spoon is a flutter spoon. Designed to emulate the flash and flutter of a dying baitfish. Works best on schooling ba...
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Berkley Fusion19 Offset Worm Hook
$5.99$5.39Features: The Berkly Fusion19 Offset Worm hook has a standard offset shank with a round bend that is ideal for Texas rigging. Needle point with Sl...
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Seaguar AbrazX Fluorocarbon Fishing Line 200 Yards
from $36.50from $27.38Seaguar AbrazX is castable, abrasion resistance-focused fluorocarbon that can be used on both spinning reels and baitcasting reels. The line has ex...
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Z-Man Project Z ChatterBait 3/4 oz.
$10.49$8.92Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elec...
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Yo-Zuri TopKnot Mainline Natural Clear Fluorocarbon Fishing Line 200 Yards
from $14.99from $10.49Features: Yo-Zuri Topknot Natural Clear MainLine 200 Yards is one of the newest fluorocarbon fishing line products from Yo-Zuri. Abrasion resistan...
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Z-Man Big BallerZ Soft Plastic Swimbait - 4 Inch
$6.49$5.52Features: The all new Z-Man 4 Inch Big BallerZ Soft Plastic Swimbait is purpose built for use in Shallow Inshore applications to bring you big fish...
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Z-Man HellraiZer Topwater Tail Blade Bait - 4 Inch
$15.99$13.59Features: The Z-Man HellraiZer 4-inch is a brand new lure featuring the first new topwater technology to come along in years! It planes along the s...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Strike King Pro Model Series 4S Shallow Diving Squarebill Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 4S is a 2 1/2 inch, 3/8 ounce shallow squarebill crankbait. Dominates in stained water thanks to their w...
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VMC Ned Rig Jig Head 4-pack
$6.49$5.52Features: The VMC Ned Rig Jig Head 4-pack is a pack of 4 jig heads optimized for Ned rigging Hybrid Wider Gap Maximizes Hook Sets and Hybrid Bend f...
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Rapala Husky Magnum 15 Trolling Lure
$18.49$15.72Features: The Rapala Husky Magnum 15 is a 5 1/2 inch, 1 1/4 ounce hard bait trolling lure. Runs 15 feet deep unassisted, purpose-built for high sp...
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Gary Yamamoto 5 Inch Thin Senko Soft Plastic Stick Bait - 10 Pack
$7.99$7.19Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...
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River2Sea Bully Wa 2 65 Frog
$10.99Features: Upgraded from the original River2Sea Bully Wa (the easiest walking frog on open water and around cover), the Bully Wa 2 has a sealed hoo...
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Rapala OG Tiny 04 Shallow Diving Crankbait
from $11.99from $10.19Features: The Rapala OG Tiny 04 Shallow Diving Crankbait is a flat-sided Shallow Diving Crankbait you can use to target Bass and other Freshwater s...
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Strike King KVD Dream Shot Open Pour Technology (OPT) Drop Shot Bait
from $6.99from $5.94Features: The Strike King KVD Dream Shot OPT was designed by master angler Kevin VanDam to be the perfect drop shot of all time. Hinged tail secti...
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VMC Finesse Neko Hook 5 pack
$6.99$5.94Features: The VMC Finesse Neko Hook is finesse hook for Neko rigging applications. Engineered with a 3-degree offset point for a better hook up ra...
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Berkley PowerBait Speed Boss
$6.99$6.29Features: The Berkley PowerBait Speed Boss is a Grass-style Worm. Head is designed for Florida Rig or Weightless EWG riggings. Also can be fished ...
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Rapala Slab Rap SLR06 Lipless Crankbait
from $8.99from $7.64Features: The Rapala Slab Rap SLR06 is a 2 1/2 inch, 3/8 ounce lipless jigging lure. Searches in wide, erratic directions, circling back to center...
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Rapala RipStop 12 Jerkbait
$14.49$12.32Features: The Rapala RipStop 12 is a one-of-a-kind hybrid that combines a traditional hard jerkbait body style with a hard, boot-shaped tail. Uniq...
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VMC Neon Moon Eye Jig UV Kit
from $10.99from $9.34Features: The VMC Neon Moon Eye Jig UV Kit is an assortment of round head jigs featuring large holographic fish eyes and UV colorways. Jig is buil...
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Strike King KVD Caffeine Shad 4 inch Soft Jerkbait 8 pack
from $6.99from $5.94The Strike King KVD Caffeine Shad 4 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measures...
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Strike King KVD Game Hawg 4 inch Soft Plastic Creature 8 pack
from $6.99from $5.94Features: The Strike King Game Hawg is a 4 inch "Brush Hog-style" soft plastic creature bait. Excels in heavy cover because its body shape makes s...
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Z-Man Original Chatterbait - 1/2 Oz.
$6.49$5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
$7.99$5.59Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Strike King Bitsy Tube 2 3/4 inch Soft Plastic Tube 10 pack
from $4.99from $4.24Features: The Strike King Bitsy Tube is a 2 3/4 inch soft plastic tube. Perfect for when you need to downsize your presentation for finicky bass or...
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Seaguar JDM PEX8 HI-Vis Braid - 219 Yard Spool
$41.75$31.31Features: The JDM exclusive Seaguar JDM PEX8 HI-Vis Braid is the gold standard for braid and is among the most trusted by traditional Japanese angl...
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Berkley Walleye Rig Colorado Blade
from $2.49from $2.24Features: This Berkley Walleye Rig features Colorado Blades, which give a slow thump while you're trolling for walleye. This Walleye Rig is fully ...
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Z-Man Scented ShrimpZ 4 inch Soft Plastic Shrimp 5 pack
$5.99$5.09Features: The Z Man Scented ShrimpZ Soft Plastic Craw Bait is perfect when slowly retrieved, twitched, and hopped along the bottom. It is impregna...
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Rapala SXRL-14 X-Rap Saltwater Long Cast Rip Bait - 5.5 Inch
from $20.49from $17.42Features: The Rapala X-Rap Long Cast 5 1/2 inch, 1 7/8 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Strike King Burner Double Willow Blade Spinnerbait
$9.99$8.49The Strike King Burner Spinnerbaits innovative design swims just under the water's surface, creating a tantalizing flash and attraction for big fi...
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Yo-Zuri Hydro Twitchbait 6 inch
$17.99$12.59Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Strike King KVD Sexy Dawg 4 1/2 inch Topwater Walker
$11.99$10.19Features: The Strike King KVD Sexy Dawg is a 4 1/2 inch, 7/8 ounce topwater walking lure. Developed by KVD himself to be an easy to walk, long cas...
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Yo-Zuri Superfluoro Clear Leader
from $7.99from $5.59Features: Meticulously crafted and rigorously tested, the Yo-Zuri Superfluoro Leader Clear has been expertly designed in collaboration with Yo-Zuri...
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Rapala XRM-10 X-Rap Magnum Big Game Trolling Lure - 4.375 Inch
$25.49$21.67Features: The Rapala X-Rap Magnum 10 is a 4 3/8 inch, 3/4 ounce big game tolling minnow slash bait that dives up to 10 feet unassisted. Run true o...
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VMC "Ike Approved" Flippin' Hook
$6.49$5.52Features: VMC's Ike Approved Flippin' Hooks are sturdy, straight shank flipping hooks designed primarily for bass fishing. Developed with input f...
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Berkley PowerBait Hollow Belly Paddle Tail Swimbait
from $9.39from $8.45Features: The Berkley PowerBait Hollow Belly Swimbait is an attractant-laced soft plastic paddle tail swimbait with a hollow belly section. Oversi...
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Yo-Zuri 3DB Slow Sinking Twitchbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Slow Sinking 90mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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