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Top Brands
2025 Primal Sale Week
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Berkley Cane Walker 5 inch Topwater Walker/Popper
from $10.99from $9.89Features: The Berkley® Cane Walker is a 5 inch pencil popper style walking topwater lure with a heavy tail weight for long-distance casting. Live...
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Strike King Baby Squadron Swimbait Jig Head 3 pack
$5.99$5.09Features: The Strike King Baby Squadron Swimbait Jig Head is a boxing glove-style lead swimbait jig head. Downsized variation of the Squadron Swim...
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Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.99$6.29Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Z-Man ElaZtech Bait LockerZ
$79.99$67.99*Note: Any baits, line, tools, and tackle seen in images for this product are for demonstration only and are NOT included with purchase.* Features:...
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Strike King Rage Space Monkey 4 inch Soft Plastic Creature Bait
$7.99$6.79Features: The Strike King Rage Space Monkey is a 4 inch soft plastic creature bait. Great on a Texas or Carolina rig, or as swim jig or vibrating ...
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VMC 7381 SureSet Black Nickel Circle Hooks
$5.49$4.67Features: VMC SureSet Circle Hooks are black nickel hooks forged from extremely tough and lightweight Vanadium Steel. Offset shank. Forged Vanadi...
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Berkley PowerBait MaxScent Flatnose Minnow - 4 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flatnose Minnow is a 4 inch, thin-profile drop shot minnow with a flat nose, making it very effective for...
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NEW
Z-Man Prawn StarZ Soft Plastic Prawn - 5 Inch
$9.99$8.49Features: The all new Z-Man Prawn StarZ Soft Plastic 5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the...
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Yo-Zuri Bonita Trolling Sinking Lure
from $34.99from $24.49Features: The Yo-Zuri Bonita Trolling Sinking Lure is a high speed trolling hard bait redesigned for a cheaper price. It has a "power body" with c...
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VMC "Ike Approved" Wide Gap Wacky Hooks
$3.99$3.39Features: VMC Wacky Hooks are extra wide gap, black nickel octopus hooks designed primarily for wacky rigging or dropshotting finesse plastic bait...
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Yo-Zuri Hydro Minnow LC Shallow Rip-Bait - 6 Inch
$11.99$8.39Features: The Yo-Zuri Hydrow Minnow LC Shallow Rip-Bait 6 inch is so effective even the harshest of inshore conditions cant outdo its performance!...
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Yo-Zuri 3D Inshore Pencil Popper
$11.99$8.39Features: The Yo-Zuri 3D Inshore Pencil Popper is a back-bay style pencil popper with a flat bottom and horizontal posture that is perfect for walk...
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Z-Man Boar HogZ Soft Plastic Creature Bait
$4.99$4.24Features: The Z Man Boar HogZ Soft Plastic Creature Bait 4 inch 5 pack is an ideal bait for flipping, pitching, casting, Carolina rigging, and pun...
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Strike King KVD Finesse Worm Straight Tail Soft Plastic Worm
from $6.99from $5.94Features: The Strike King KVD Finesse Worm is a soft plastic straight tail worm. Designed in collaboration with 4-time Bassmaster Classic Winner K...
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Strike King KVD Sexy Dawg Hard Knock 4 1/2 inch Topwater Walker
$12.99$11.04Features: The Strike King KVD Sexy Dawg Hard Knock is a 4 1/2 inch, 5/8 ounce topwater walking lure with a loud thumping rattle. Developed to be a...
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Rapala SXRT-10 X-Rap Twitchin' Minnow Twitchbait - 4 Inch
from $13.99from $11.89Features: The Rapala SXRT10 X-Rap Twitchin' Minnow is a 4 inch, 1/2 ounce twitchbait. X-style translucent body and 3D holographic eyes for excelle...
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Luhr-Jensen Speed Trap Medium Diving Crankbait
$11.49$9.77Features: The Luhr-Jensen Speed Trap is a medium diving crankbait made using a computer-controlled molding process Specifically desighned to not r...
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Rapala Shadow Rap 11 Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Shad Deep 11 is a slow-sinking, 4 3/8 inch, 7/12 ounce jerkbait. Dives 2 to 4 feet deep. Great, sharp left and ri...
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Strike King ElazTech Super Finesse Worm
$6.99$5.94*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$12.99$11.69Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
$11.99$10.19Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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Gary Yamamoto 7 Inch Speed Senko Soft Plastic Stick Bait- 7 Pack
$7.99$7.19Features: The Yamamoto Speed Senko is a 7 inch worm with a tail that flaps on retrieve that creates a distinctive thump in the water. When fishing ...
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Rapala SXRL-12 X-Rap Saltwater Long Cast Rip Bait - 4.75 Inch
from $18.49from $15.72Features: The Rapala X-Rap Long Cast 4 3/4 inch, 1 1/4 oz slashbait is built heavy and tough to target large, aggressive saltwater predators. Stea...
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Berkley Justin Lucas J-Walker 100/120 Topwater Walker
from $10.99from $9.89Features: The Berkley J-Walker is a topwater walking bait with a classic baitfish-imitating body design. Attractive, easy to start walking action ...
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Rapala OG Rocco 05 Squarebill Crankbait - 2.5 Inch
from $11.99from $10.19Features: The Rapala OG Rocco 05 Squarebill Crankbait is a testament to the beauty of creativity that harkens back to when designer Ott DeFoe was ...
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Berkley Trilene 100% Fluorocarbon Professional Grade 200 Yards
from $24.99from $22.49Features: Berkly Trilene 100% Fluorocarbon Professional Grade is high-quality fluorocarbon fishing line offered at an affordable price and backed ...
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Strike King Tour Grade Ned Jig Head 3 pack
$5.99$5.09Features: The Strike King Tour Grade Ned Jig Head is a flat-bottom Ned rig jighead. Designed to be paired with your favorite soft plastic Ned rig ...
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Strike King Tumbleweed Floating Dice - 4 Pack
$10.99$9.34Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...
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Berkley PowerBait Minnow
$6.99$6.29Features: The Berkley PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and l...
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Strike King Premier Pro Model Jig
$5.99$5.09Features: The Strike King Premier Pro Model Jig is a skirted bass fishing jig developed in conjunction with Strike King Pro Denny Brauer. Large, p...
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Rapala CountDown CD03 1 1/2 inch Balsa Minnow
$10.49$8.92Features: The Rapala CountDown CD03 is a 1 1/2 inch, 1/8 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Seaguar Inshore Fluorocarbon Leader Wheel 100 Yards
from $18.75from $14.06Features: Seaguar Inshore Fluorocarbon Leader is a new fluorocarbon leader material designed specifically for inshore saltwater fishing applicatio...
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Strike King Shim-E-Stick 5 inch Soft Plastic Stickbait
$4.99$4.24Features: The Strike King Shim-E-Stick is a classic 5 inch soft plastic stickbait. Super soft to give the perfect "shimmy" on the fall. Heavily sa...
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Strike King Hybrid Hunter Jr. Crankbait
$10.99$9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Rapala CountDown CD07 2 3/4 inch Balsa Minnow
$11.99$10.19Features: The Rapala CountDown CD07 is a 2 3/4 inch, 1/4 ounce lure with a consistent one foot per second sink rate. Allows you to reliably target...
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Storm Rattlin' Saltwater Chug Bug Topwater Popper
$12.49$10.62Features: The Storm Rattlin' Saltwater Chug Bug is a topwater popper designed to be a larger, saltwater version of the standard Rattlin' Chug Bug....
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Yo-Zuri Rattl'N Vibe One Knock 5/8 oz. Lipless Crankbait
$9.99$6.99Features: The Yo-Zuri Rattl'N Vibe 65 One Knock is a sinking 2 1/2 inch, 5/8 ounce lipless crankbait with a single hard thumping "One Knocker" rat...
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Berkley Trilene XL Monofilament Clear Filler Spools 250-330 Yards
from $9.99from $8.99Features: Berkley Trilene XL Monofilament Clear Filler Spools are basic monofilament fishing line designed to help facilitate hassle free fishing ...
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Berkley PowerBait Craw Fatty Soft Plastic Craw
$5.99$5.39Features: The Berkley PowerBait Craw Fatty is a soft plastic craw bait laced with Berkley's proprietary PowerBait attractant formula. Takes the ev...
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Rapala Crush City Mayor Swimbait - 4 Inch
$7.99$7.19Features: The all new Rapala Crush City Mayor 4 Inch Swimbait was created in collaboration with Major League Fishing pro, Jacob Wheeler, to provid...
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Sufix 832 Advanced Superline Coastal Camo Braided Line - 300 Yard Filler Spool
from $40.99from $34.84Features: The Sufix 832 Advanced Superline Braided Line in Coastal Camo 300 Yard Filler Spools are the Strongest, most Durable, and most Advanced...
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Strike King KVD Toad Buzz 3/8 oz. Buzzbait
$7.99$6.79Features: The Strike King KVD Toad Buzz Buzzbait is a skirtless 3/8 ounce wire buzzbait with a pre-rigged soft plastic toad/frog. Built with a hea...
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Rapala XRPR-11 X-Rap Prop Topwater Prop Bait - 4.375 Inch
$17.99$15.29Features: The Rapala X-Rap Prop 11 Topwater Prop Bait gives you classic X-Rap action in a prop bait. 4 3/8-inch profile with an internal texture...
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Gary Yamamoto 4 Inch Kreature - 7 Pack
$7.99$7.19Features: The Yamamoto Baits Kreature is a classic, 4 inch, action creature bait. Equipped with flappy swimming "wings" and a tentacle skirt, the ...
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Strike King Rocket Shad Colorado Spinnerbait
$5.99$5.09Features: The Strike King Rocket Shad is a unique single blade Colorado spinnerbait. Colorado blade provides plenty of thumping vibration to help p...
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Strike King Tour Grade Jig Shakey Head 3 pack
$5.99$5.09*Note: Unpainted color comes 4 per pack, all painted colors are 3 packs.* Features: The Strike King Tour Grade Jig Head is a round shakey head jig...
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Rapala SXRSB-09 X-Rap Saltwater Subwalk Subsurface Walker - 3.5 Inch
from $13.99from $11.89Features: The Rapala X-Rap Saltwater SubWalk 09 Topwater Subsurface Walker can perform subsurface "Walk-the-Dog" action. This 3 1/2-inch, 3/4 ounc...
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Rapala Ultra Light Crank 03 Medium Diving Crankbait
from $8.99from $7.64Features: The Rapala Ultra Light Crank ULC03 is a 1 1/2 inch, 1/8 ounce medium diving crankbait. Dives 4 to 8 feet with an attractive wobbling, rol...
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