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Top Brands
2023 Primal Sale Week
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Berkley SPY 2 3/4 inch Spinbait/Spybait
$13.99$12.59Features: The Berkley SPY is a 2 3/4 inch spybait hard finesse propeller bait developed by MLF Bass Pro Tour angler Josh Bertrand. Designed for the...
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Rapala Shadow Rap Deep 11 Deep Diving Jerkbait
$13.49$11.47Features: The Rapala Shadow Rap Deep 11 is a 4 3/8 inch, 7/16 oz deep diving jerkbait with an aggressive 180 degree left-right motion. The Shadow ...
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Yo-Zuri 3D Magnum Floating Deep Diver 7 inch Extra Deep Diving Trolling Lure
$19.99$13.99Features: The Yo-Zuri 3D Magnum Floating Deep Diver trolling lure dives depths of 20 to 25 feet known for its wide wobble action. 7-inch and 3 1/8...
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Z-Man Finesse FrogZ 2 3/4 inch Soft Plastic Frog 4 pack
$5.49$4.67Features: Compact design is ideal when conditions dictate a smaller profile topwater presentation. Twin paddle feet create attention-getting, bubb...
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Berkley PowerBait MaxScent Tube - 6 pack
$9.99$8.99Features: The Berkley PowerBait MaxScent Tube is a Scented Tube. Releases a super-charged scent field to attract fish like never before seen. Soft...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 95mm - 3.75 Inch
$7.99$5.59Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 95mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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Strike King Rage Baby Craw 3 inch Soft Plastic Craw 9 pack
$7.99$6.79The Strike King Rage Baby Craw is a 3 inch version of the Rage Craw. Engineered like no other soft plastic, the claws move with super realistic act...
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Strike King Tour Grade Skipping Jig
$7.99$6.79Features: The Strike King Tour Grade Skipping Jig is a tournament-ready dock skipping jig. Built with a unique flat-sided head shape designed to bo...
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Yo-Zuri Ultra Bait Aurora Sinking Squid Jig 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri Squid Jig Ultra Bait Aurora Sinking 80mm Squid Jig is a top-of-the-line squid jig that catches BIG Fish! Constructed from Ul...
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VMC Rugby Jig
$8.49$7.22Features: The VMC Rugby Jig is a hybrid round/football head jig. Designed by 2003 Bassmaster Classic Champion and 2006 Angler of the Year, Michael...
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Berkley Gulp! Alive! 1 inch Minnow 2.1 oz. Jar
$6.99$6.29Features: The Berkley Gulp! Alive! Minnows have a natural presentation in action, scent, and taste. They come in a little jar of the good stuff--...
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Strike King KVD Rodent 4 inch Soft Plastic Creature Bait 6 pack
from $6.99from $5.94Features: The Strike King Rodent is a 4 inch "beaver-style" soft plastic creature bait. Made with an exclusive blend of ingredients which make the...
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Z-Man CrusteaZ 2 inch Soft Plastic Small Crustacean 6 pack
from $4.99from $4.24The Z-Man CrusteaZ are 2 inch, soft plastic small crustaceans made from ElaZtech. This miniature crustacean imitation is perfectly suited for any a...
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Rapala XRM-15 X-Rap Magnum Big Game Trolling Lure - 4.75 Inch
$26.99$22.94Features: The Rapala X-Rap Magnum 15 is a 4 3/4 inch, 1 1/8 ounce big game tolling minnow slash bait that dives up to 15 feet unassisted. Run true...
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Rapala Jigging Rap 3 1/2 inch W9 Ice Jigs
$11.99$10.19Features: The Rapala Jigging Rap W9 Ice Jigs are 3 1/2 inch, 7/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard w...
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VMC Drop Dead Black Nickel Weighted Hook 4 pack
$6.49$5.52Features: The VMC Drop Dead Black Nickel Weighted Hook is a great addition to your favorite soft swimbait or soft jerkbait. Extra-wide gap, equipp...
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Rapala SXR-12 X-Rap Saltwater Rip Bait - 4.75 Inch
$20.49$17.42Features: The Rapala SXR-12 X-Rap Saltwater is a 4 3/4 inch, 3/4 ounce saltwater ripbait (aka slashbait). Can be cast or trolled and dive unassist...
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Berkley Saltwater SlobberKnocker Bladed Jig - 3/8 oz
$10.99$9.89Features: High-Performance Saltwater Bladed Jig: The Berkley Saltwater SlobberKnocker is a premium bladed jig engineered for maximum vibration, sou...
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Berkley Flicker Shad Jointed Crankbait
from $7.19from $6.47Features: The Berkley Flicker Shad Jointed Crankbait is a small articulated or "broken back baitfish" style crankbait that excels as a walleye tro...
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Strike King Pro Model Coffee Tubes 3 1/2 inch Soft Plastic Tube 8 pack
$6.99$5.94Features: Strike King Pro Model Coffee Tubes are 3 1/2 inch soft plastic tubes laced with Strike King's famous Coffee Scent. Scented using real c...
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Strike King Weedless Final Copy Swimbait - 4.75 Inch
$12.99$11.04Features: The Strike King Final Copy Weedless Swimbait is a high-performing, versatile lure built for durability and smooth action, perfect for ang...
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Z-Man Rattle-Snaker Replacement Rattles 10 Pack
$5.99$5.09Features: The Z-Man Rattle-Snaker Replacement Rattles are the perfect compliment to your all new Z-Man Rattle-Snaker! These glass rattles are the p...
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Gary Yamamoto 3 Inch Shad Shape Drop Shot Worm - 10 Pack
$4.99$4.49Features: Yamamoto Baits / Gary Yamamoto Shad Shape Worm is a 3 inch soft plastic drop shotting bait. Gary Yamamoto and his team took the tournamen...
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Strike King KVD Finesse Worm Straight Tail Soft Plastic Worm
from $6.99from $5.94Features: The Strike King KVD Finesse Worm is a soft plastic straight tail worm. Designed in collaboration with 4-time Bassmaster Classic Winner K...
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Strike King Hybrid Hunter Jr. Crankbait
$10.99$9.34Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Z-Man TRD SpinZ Tail Spinners 3 pack
$5.99$5.09Features: The Z-Man TRD SpinZ Tail Spinners is a soft plastic add-on blade to add some flash to your ElaZtech baits. Molded plastic dual-prong kee...
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Berkley PowerBait MaxScent Creature Hawg - 4 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Creature Hawg is a 4 inch soft plastic creature designed to bring the next-level scent of MaxScent to pun...
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Rapala Gold Miner 30 Trolling Plug - 4.75 Inch
$14.49$12.32Features: The all new Rapala Gold Miner 30 Trolling Plug takes Diving Deep to a whole new level to amp up your trolling game this season! Construct...
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VMC 8651DT Feather Dressed X-Rap Treble Hook 2 pack
$5.49$4.67The VMC 8651DT Dressed X-RAP Treble Hook uses natural feathers and reflective Mylar fibers to imitate the action of a minnow's tail, triggering str...
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Strike King KVD Blade Minnow 4 1/2 inch Swim Jig Trailer 8 pack
from $6.99from $5.94Features: The Strike King Blade Minnow is a 4 1/2 inch soft plastic jerkbait. Specifically designed to be used as a bladed swim jig (aka ChatterBa...
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Strike King Tour Grade Bottom Dweller Spinnerbait
$10.99$9.34Features: The all new Strike King Tour Grade Bottom Dweller Spinnerbait is the perfect choice when targeting deep, bottom dwelling bass! Details is...
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Strike King Mini-King 1/8 oz. Spinnerbait
$3.99$3.39The Strike King Mini-King is a small, 1/8 ounce spinnerbait perfect for light and ultra-light rods! Designed for catching smaller fish like juveni...
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Yo-Zuri Egi Aurie-Q RS Sinking Squid Jig 55mm - 2.25 Inch
$7.99$5.59Features: The Yo-Zuri Egi Aurie-Q RS Sinking 55mm Squid Jig is perfect for when squid aren't interested in larger prey and you need smaller presen...
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Yo-Zuri Crystal 3D Minnow Floating Trolling Lure 130mm - 5.25 Inch
$12.99$9.09Features: The Yo-Zuri Crystal 3D Minnow 130mm Floating Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming action and a...
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Z-Man Original Chatterbait - 1/2 Oz.
$6.49$5.52Features: The Z-Man Original ChatterBait is a 1/2 ounce, 4 1/2 inch bladed swim jig. Flash of a spinnerbait, vibration of a crankbait, and profile...
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Strike King KVD 200 Series Suspending Medium Diving Jerkbait - 4.5 Inch
$12.99$11.04Features: The Strike King KVD 200 Jerkbait is a 4 1/2 inch suspending medium diving jerkbait that weighs just a hair under a 1/2 ounce. Extremely ...
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Strike King Rage Luau Craw - 4 Inch
$7.99$6.79Features: The all new Strike King 4 Inch Rage Luau Craw is designed to offer a unique presentation for highly pressured fish! Built with patented ...
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Strike King Tour Grade Double Willow Spinnerbait
$10.99$9.34Features: The Strike King Tour Grade Double Willow Spinnerbait is the newest member of Strike King's wire bass fishing spinnerbaits. Brand new sup...
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Z-Man Scented ShrimpZ 3 inch Soft Plastic Shrimp 5 pack
$5.99$5.09Features: Featuring lifelike appendages and a tail, the Z-Man Scented ShrimpZ produce all kinds of shrimpy swimming action that will draw in the p...
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Rapala DT 12 Series Crankbait - 2.25 Inch
$11.99$10.19Features: Superior Dive & Strike Zone Performance: Dives quickly to a preset depth and remains in the strike zone longer than any other crankba...
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VMC Split Rings
$2.49$2.12Displaying strength and durability with its flawless stainless steel construction and black nickel finish, VMC Split Rings truly step up the defini...
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Gary Yamamoto 7 Inch Speed Senko Soft Plastic Stick Bait- 7 Pack
$7.99$7.19Features: The Yamamoto Speed Senko is a 7 inch worm with a tail that flaps on retrieve that creates a distinctive thump in the water. When fishing ...
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Berkley PowerBait Natural Scent Trout Bait 1.75 oz. Jar
$6.99$6.29Features: Berkley PowerBait Natural Scent Trout Bait is a scented dough bait that smells and tastes like real bait. Scientifically shown to outpe...
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Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
$9.99$8.49Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Strike King KVD 1.5 Flat Side Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King KVD 1.5 Flat Side is a 2 1/4 inch, 3/8 ounce medium depth flatsided crankbait. Medium diver perfect for targeting fish su...
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Rapala Husky Jerk 10 Jerkbait/Trolling Minnow
$9.99$8.49Features: The Rapala Husky Jerk 10 is a 4 inch, 3/8 ounce jerkbait/trolling minnow. Can be cast or trolled at any speed and run true, easy to lon...
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Z-Man Gremlin - 4 Pack
$5.49$4.67Features: The Z-Man Gremlin is an all-new offering from Z-Man designed by Z-Man's own Brian Latimer built to be a big bulky creature bait with man...
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Rapala Shad Rap 2 3/4 inch Medium Diving Crankbait SR07
from $10.49from $8.92Features: The Rapala Shad Rap SR07 is a 2 3/4 inch, 5/16 ounce medium diving crankbait that runs 5 to 11 feet. With a precise action and natural b...
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