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Top Brands
2023 Primal Sale Week
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VMC Duolock Snap
$2.99$2.54Features: The VMC Duolock Snap delivers efficiency and durability in one fine snap. This snap is made from double stainless steel with a black nic...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Yo-Zuri Hydro Twitchbait 6 inch
$17.99$12.59Features: The Yo-Zuri Hydro Twitchbait is a new 6 inch saltwater lipless bait. The Hydro Twitchbait is equipped with two 4X, saltwater-grade treble...
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Yo-Zuri Floating Magnum Minnow 125mm - 5 Inch
$14.99$10.49JErkFeatures: The Yo-Zuri Floating Magnum Minnow 125mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere els...
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Strike King Tour Grade Finesse Football Jig
$5.99$5.09Features: The Strike King Tour Grade Finesse Football Jig is a skirted bass jig designed for pressured fish. Built around an ultra-sharp Gamakatsu...
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Yo-Zuri 3D Inshore Minnow 3 1/2 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 90 is a 3 1/2 inch, 7/16 ounce floating minnow rip bait that dives 2 to 3 feet deep. Balanced, sharp darti...
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Yo-Zuri 3DB Shad Suspending 2 3/4 inch Medium Diving Crankbait
$9.99$6.99Features: The Yo-Zuri 3DB Shad is a 2 3/4 inch, 3/8 ounce shad-style crankbait with a suspending buoyancy and 4 to 6 foot depth rating. True-to-li...
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VMC Neon Moon Eye Ultralight Jigheads
from $3.49from $2.97Features: The VMC Neon Moon Eye Ultralight Jighead is a round jig head featuring a large holographic fish eye. Jig is built around a premium VMC®...
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Strike King Pro Model Bitsy Minnow Ultralight Crankbait
$6.99$5.94Features: The Strike King Bitsy Minnow is a 1 1/4 inch, 1/8 ounce ultralight crankbait that dives up to 5 feet deep. Small profile and tight wiggl...
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Yo-Zuri 3DR-X Floating Minnow 80mm - 3.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Floating Minnow is the perfect choice for anglers targeting colder waters with plentiful baitfish! Part of the 3DR-X f...
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Z-Man StreakZ Curly TailZ 7 inch Soft Plastic Grub 3 pack
$6.99$5.94Features: Versatile Curly Tail Bait - Lifelike fish-shaped grub with a fat minnow body and curly tail, delivering natural swimming action for fresh...
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Berkley Half Head Jigs
$5.99$5.39Features: The Berkley Half Head Jig Heads are expertly crafted with input from Berkley Pro Staff for consistent, reliable performance cast after c...
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Berkley PowerBait MaxScent Stank Bug - 3.5 Inch
$9.99$8.99Features: The all new Berkley PowerBait MaxScent Stank Bug bridges the gap between Smallmouth, Largemouth, and Spotted Bass baits making it a year ...
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Z-Man Palmetto BugZ 4 inch Soft Plastic Creature Bait 5 pack
$5.49$4.67Features: Z-Man Palmetto BugZ are a 4 inch soft plastic creature bait with a "beaver-style" ribbed body and flat twin tail appendage design. Salt...
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Yo-Zuri Big Game High Speed Vibe 5 1/4 inch Sinking Trolling Lure
$19.99$13.99Features: The Yo-Zuri Big Game High-Speed Vibe is a sinking trolling lure manufactured to match baitfish found up and down the Atlantic and Pacifi...
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Gary Yamamoto Shinobi Grub - 3.5 Inch
$9.99$8.99Features: The Yamamoto Shinobi Grub is a versatile 3.5" double-tail grub designed for serious anglers, effective across a wide range of fishing tec...
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Z-Man Project Z ChatterBait 1 oz.
$10.49$8.92Features: Chemically-sharpened, heavy-duty 5/0 Mustad UltraPoint black nickel hook. Unique, stainless hex-shaped ChatterBlade, stamped and elect...
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Gary Yamamoto 3 Inch Yamacraw - 8 Pack
$6.99$6.29Features: The Yamamoto Baits Yamacraw is a 3 inch soft plastic craw bait with cupped claws for great action! Molded using Yamamoto's new floating f...
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Z-Man Drop KickerZ Soft Plastic Minnow - 2.75 Inch
$5.49$4.67miFeatures: The all new Z-Man Drop KickerZ 2.75 Inch Soft Plastic Minnows are a Drop Shotter's dream come true! Constructed from Z-Man's infamous ...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$16.99$15.29Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Strike King Redfish Magic Spinnerbait
$5.99$5.09Features: The Strike King Redfish Magic Spinnerbait is a skirtless gold Colorado blade spinnerbait with a pre-rigged soft plastic paddle tail swim...
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Z-Man Striper Eye Jigheads 2 pack
$5.99$5.09The Z-Man Striper Eye Jigheads feature an oversized 3D eye to present a more prominent target for gamefish, as well as a heavy duty 6/0 Mustad Ultr...
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VMC Tungsten Worm Bullet Weight
from $7.49from $6.37Features: The VMC Tungsten Worm Weight is a lead-free bullet weight for worms to reach deeper water. Made of tungsten, it has a more compact profi...
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Z-Man Texas Eye TEXL Articulated Jigheads 2 pack
$6.99$5.94Features: The Z-Man Texas Eye TEXL is a new upsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's larger ...
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Berkley Gulp! Saltwater Swimming Mullet Grub
from $8.99from $8.09Features: The Berkley Gulp! Saltwater Mullet is a soft plastic swimming grub with a baitfish profile body. Made from bio-degradable plastic materi...
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Rapala Jigging Rap 1 1/2 inch W3 Ice Jigs
$8.49$7.22Features: The Rapala Jigging Rap W3 Ice Jigs are a 1 1/2 inch, 3/16 ounce vertical jigging hard lures. Swims in tantalizing circles both under har...
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VMC Marabou Hair Jig
$5.49$4.67Features: The VMC Marabou Jig is a basic Marabou hair jig, great for cold water bass fishing. Life-like, strike inducing action. 60-degree rotated...
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Yo-Zuri Floating Magnum Minnow 105mm - 4.125 Inch
$12.99$9.09Features: The Yo-Zuri Floating Magnum Minnow 105mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else ac...
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Strike King Bitsy Dawg Topwater Walker
$6.99$5.94Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Yo-Zuri Floating Mag Pencil Topwater Walker 200mm - 8 Inch
$24.99$17.49Features: The Yo-Zuri Mag Pencil is a large topwater "walk-the-dog" style lure designed for saltwater anglers seeking long, accurate casts and expl...
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VMC Spinshot Hooks
$6.49$5.52Hook Size Number per Pack 1/0 4 1 5 2/0 4 2 5 4 5 6 5 8 5 The new VMC SpinShot Hooks are the most simple, affordable and effi...
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Berkley Finisher 9 Jerkbait - 3.5 Inches
$12.99$11.69Features: The all new Berkley Finisher Forward Facing Sonar (FFS) Bait is a truly wild bait that seems to do a little bit of everything! Can be ef...
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Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait
$9.99$8.49Features: The Rapala Down Deep Husky Jerk 12 Deep Diving Jerkbait runs straight even when running fast and deep. This 4 3/4-inch bait features an...
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Strike King Hog Father Jr. Swimbait - 7 Inch
$44.99$38.24Features: The Hog Father Jr. is a 7-inch (2.5 oz) glidebait crafted in collaboration with Tater Hog Custom Lures, delivering proven glide action a...
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Z-Man ChatterBait Jack Hammer - 1 1/4 oz.
$21.99$18.69Features: The Z-Man ChatterBait Jack Hammer 1 1/4 oz is a premium Bladed Jig designed in collaboration with Bass Pro Brett Hite and the Legendary ...
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Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm - 6 Pack
$7.99$6.79Features: The Strike King Twin Tail Rage Menace 6 inch Soft Plastic Worm is a highly dynamic and explosive worm in the Strike King lineup, boasting...
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Strike King Hardliner Flat Sided Crankbait - 2.5 Inch
$11.99$10.19Features: The all new Strike King Hardliner Flat Sided Crankbait is an Ohmage to the Classic Balsa Wood Style Cranks of the 80's and 90's that were...
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Berkley PowerBait Power Floating 3 inch Plastic Trout Worm 15 pack
$5.99$5.39Features: The Berkley PowerBait Power Floating Trout Worm replicates trout-attracting features of small worms and other forage for all day success...
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Berkley Shallow Money Badger Crankbait - 2.6 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 4 to 7 feet lure designed for maximum pe...
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Strike King Denny Brauer Baby Structure Jig - 3/8 oz
$6.99$5.94Features: The Strike King Denny Brauer 3/8 oz Baby Structure Jig aims to tackle one of the biggest obstacles to fishing structure, Hang Ups! This ...
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Rapala SXRT-08 X-Rap Twitchin' Mullet Sinking Twitchbait - 3.125 Inch
$15.49$13.17Features: The Rapala X-Rap Twitchin' Mullet is a 3 1/8 inch, 7/16 ounce sinking twitchbait. 3D holographic eyes and X-Style translucent body. Slow...
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Gary Yamamoto 7 Inch Senko Soft Plastic Stick Bait - 5 Pack
$6.99$6.29Features: The Gary Yamamoto Senko is THE original soft plastic bass fishing stickbait! Senko popularized the incredibly effective soft plastic stic...
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Z-Man BullZeye Skirtless Spinnerbait
$5.99$5.09Features: The Z-Man BullZeye Spinnerbait is a skirtless gold Colorado blade spinnerbait. Provides the hard-thumping vibration and durable construc...
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Strike King Speckled Trout Magic Pre-Rigged Underspin
$5.99$5.09Features: The Strike King Speckled Trout Magic is an underspin jig with a Glass Minnow paddle tail swimbait pre-rigged on the back of the bait. Co...
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Z-Man ElaZtech Trout Trick 5 inch Soft Jerkbait 6 pack
from $6.49from $5.52Features: The Z-Man ElaZtech Trout Trick is a 10X Tough ElaZtech version of the 5 inch Trout Trick ribbed soft jerkbait. Offers legendary Trout T...
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Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$9.99$8.49Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Gary Yamamoto 3 Inch Ned Senko Soft Plastic Stick Bait - 10 Pack
$5.99$5.39Features: The Yamamoto Ned Senko is the senko redesigned for fishing the Ned Rig. Traditionally, the Senko is full of salt to help it sink, which i...
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Gary Yamamoto Sensei Worm - 6.5 Inch
$6.99$6.29Features: The all new Gary Yamamoto Sensei Worm 6.5 Inch is a high-performance finesse worm designed for catching bass in various fishing condition...
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