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Top Brands
2023 Primal Sale Week
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Yo-Zuri Crystal Minnow Floating Deep Diver Trolling Lure 130mm - 5.25 Inch
$15.99$11.19Features: The Yo-Zuri Crystal Minnow 130mm Floating Deep Diving Trolling Lure is a versatile minnow featuring an erratic side-to-side swimming act...
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Gary Yamamoto 5 Inch Double Tail Grub - 20 Pack
$7.99$7.19Features: The Gary Yamamoto Double Tail Grub is a classic, 5 inch twin curl tail soft plastic grub. Added disturbance generated by dual curl tails...
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Yo-Zuri Super Braid Five Color - 660 Yard Spool
from $49.99from $34.99brFeatures: The Yo-Zuri SuperBraid 5 Color Braided Line 660 Yard Spool is expertly crafted at Yo-Zuri's own line factories in Japan, ensuring top-...
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Gary Yamamoto Fat Senko - 5 Inch
$7.99$7.19Features: The Gary Yamamoto Fat Senko 5 Inch takes what you know and love about the Legendary Senko and adds some meat to the bones! Fat Senko pro...
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Yo-Zuri 3DB Suspending Jerkbait 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Suspending 90mm Jerkbait is ideal for stop-and-go or pause/jerk/pause retrieve techniques that drive Big Bass Crazy! Con...
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Yo-Zuri 3DR-X Topwater Popper 65mm - 2.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Topwater Popper is a loud and flashy must have topwater bait designed to pop its way to success! Part of the 3DR-X fami...
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Z-Man Scented Curly TailZ 4 inch Soft Plastic Grub 5 pack
$5.99$5.09Features: The Z-Man Scented Curly TailZ Soft Plastic Grub are 4 inch scented soft jerkbaits with ribbon tails. Pot-bellied baitfish profile and th...
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Strike King 3X ElazTech Z-Too 5 1/2 inch Soft Jerkbait
$5.99$5.09*Note: do not store ElazTech soft plastics in the same containers as standard plastisol-based soft plastic baits, chemical interaction will melt th...
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Berkley Power Blade Standard
$10.99$9.89Features: The Berkley Power Blade Standard is a collaborative creation with professional angler Edwin Evers, reinvigorating the traditional spinner...
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Gary Yamamoto 4 Inch Kickin' Zako Paddle Tail Swimbait - 5 pack
$6.99$6.29Features: The Gary Yamamoto Kickin' Zako is a 4 inch, paddle tail version of the Gary Yamamoto Zako. Same ribbed body, deep-belly profile, and seg...
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Berkley PowerBait MaxScent Chigger Craw
$9.99$8.99Features: The Berkley PowerBait MaxScent Chigger Craw is an even newer riff on the classic Craw Trailer shape made famous by the Bassmaster-winnin...
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Berkley PowerBait Minnow
$6.99$6.29Features: The Berkley PowerBait Minnow features a preferred, proven, and popular minnow shape and several sizes to let you match the minnows and l...
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Rapala Claptail 110 Topwater Prop Bait - 4.25 Inch
$21.99$18.69Features: The Claptail is a topwater lure designed to trigger explosive strikes with its unique sound and action, making it a must-have for anglers...
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Z-Man Banded SkirtZ Replacement Skirt 5 pack
$4.99$4.24Features: The Z-Man Banded SkirtZ Replacement are 5 inch 100% silicone replacement skirts that deliver superior action and durability. 45-strand s...
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Gary Yamamoto Hinge Minnow - 3.5 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Gary Yamamoto 4 Inch Single Tail Grub - 20 pack
$7.99$7.19Features: The Gary Yamamoto Single Tail Grub is a classic, 4 inch soft plastic curl tail grub. Extremely versatile. A versatile angler is a good ...
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Berkley PowerBait MaxScent Crud Craw - 4 Inch
$9.99$8.99Features: The all new Berkley PowerBait MaxScent Crud Craw excels in the most challenging conditions when High Action, Scent Dispersion, and Taste ...
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Z-Man Pro CrawZ 3 1/2 inch Soft Plastic Craw 3 pack
$5.49$4.67Features: Z-Man Pro CrawZ are 3 1/2 inch soft plastic craws made from 10X Tough ElaZtech thermoplastic material. Upsized version of the incredibly...
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Z-Man Hella CrawZ 3 3/4 inch Soft Plastic Craw 3 pack
from $4.99from $4.24Features: Z-Man Hella CrawZ are a new 3 3/4 inch craw profile soft bait designed to be used as a jig trailer or flipping bait. Made from 10X Tough ...
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VMC Crossover Ring Rigging Pliers
$19.99$16.99Features: The VMC Crossover Pliers are a rigging tool designed for use with the new VMC Crossover Neko/Wacky rings. Makes both Neko and Wacky rigg...
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Rapala XRM-20 X-Rap Magnum Big Game Trolling Lure - 5.5 Inch
$28.99$24.64Features: The Rapala X-Rap Magnum 20 is a 5 1/2 inch, 1 5/8 ounce big game tolling minnow slash bait that dives up to 20 feet unassisted. Run true...
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Gary Yamamoto 5 Inch Swim Senko Paddle Tail Swimbait - 10 Pack
$8.99$8.09Features: The Gary Yamamoto Swim Senko is an exciting, 5 inch soft plastic combining the fish-attracting attributes of swimbaits and the and the p...
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Z-Man ST GrubZ
from $4.99from $4.24Features: The Z-Man ST Grub is an upgraded version of the popular 2.5" GrubZ™ that has proven to be a staple in the United States and abroad for al...
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Strike King Midsize Rage Bug
$7.99$6.79Features: The Strike King Midsize Rage Bug is a scaled-down version of the original Strike King Rage Bug at 3.38 inches. Designed with a thin bod...
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Z-Man Pop ShadZ 4 inch Soft Plastic Popper 3 pack
from $6.49from $5.52Constructed of high quality ElazTech material that floats and is 10X's tougher, The Z-Man Pop ShadZ are the first of its kind soft plastic popper! ...
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Berkley PowerBait CullShad 8 Inch
$15.99Must Add Two To Your Cart For "Buy One Get One" Promotion Enter Code in Checkout: CULLSHADBOGOFeatures: The Berkley PowerBait® CullShad 8 inch is...
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Strike King KVD Square Bill 2.5 Silent Crankbait
from $7.99from $6.79Features: The KVD Square Bill 2.5 Silent Crankbait is a 2 3/4 inch, 5/8 ounce squarebill crank. Running depth of 3 to 6 feet. Designed to the spec...
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Z-Man DoormatadorZ 5 inch Scented Curly Tail Grubs 4 pack
$5.99$5.09Features: The Z-Man DoormatadorZ 5 inch are a new smaller size of the DoormatadorZ scented soft plastic curly tail grub designed specifically for f...
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Gary Yamamoto 5 Inch Thin Senko Soft Plastic Stick Bait - 10 Pack
$7.99$7.19Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...
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Z-Man Trout Eye 1/8 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 1/8 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wit...
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Strike King Mini Pro-Buzz Buzzbait 1/8 oz.
$4.49$3.82Features: The Strike King Mini Pro-Buzz is a petite, 1/8 ounce wire buzzbait. Smaller version of Strike King's already popular Tour Grade Buzzbait...
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Rapala Jigging Rap 2 3/4 inch W7 Ice Jigs
$10.99$9.34Features: The Rapala Jigging Rap W7 Ice Jigs are a 2 3/4 inch, 5/8 ounce vertical jigging hard lures. Swims in tantalizing circles both under hard...
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Gary Yamamoto Slinko Floating Ned Worm - 5.5 Inch
$7.99$7.19Features: The Gary Yamamoto 5.5 Inch Slinko Ned Worm is the Ned Rig Refined Cousin of the Original and Legendary Senko that will take your present...
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Z-Man StingerZ Micro Finesse Bait
$4.99$4.24Features: The new Z-Man StingerZ features a unique straight-tail shad style profile ideal for a variety of micro finesse applications. Pairs seaml...
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Gary Yamamoto Fat Shad Shape Worm - 4 Inch
$6.99$6.29Features: The 4" Fat Shad Shape Worm is a larger version of the classic Yamamoto Shad Shape Worm, offering a fatter profile for increased visibilit...
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Strike King KVD Game Hawg 4 inch Soft Plastic Creature 8 pack
from $6.99from $5.94Features: The Strike King Game Hawg is a 4 inch "Brush Hog-style" soft plastic creature bait. Excels in heavy cover because its body shape makes s...
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Berkley Flicker Shad Crankbait - 5/16 oz
$8.99$8.09Features: The Berkley Flicker Shad Crankbait is a 2 3/4 inch, 5/16 ounce pro-designed deep-diving plug that dives 11 to 13 feet deep. Berkley Fli...
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Berkley Clickin Frittside Crankbait
$12.99$11.69Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow 40mm - 1.625 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Sided Heavy Sinking Minnow in the smallest 40mm size is the perfect choice when fish are keyed in on smaller prof...
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Strike King Tour Grade Football Jig
$5.99$5.09Features: The Strike King Tour Grade Football Jig is the ultimate football casting jig for targeting bass on the botton. Wide football-shaped head...
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Strike King Hybrid Hunter Crankbait
$11.99$10.19Features: The all new Strike King Hybrid Hunter is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bill t...
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Strike King Hack Attack Heavy Cover Swim Jig
$6.99$5.94Features: The Strike King Hack Attack Heavy Cover Swim Jig is a heavy-duty skirted swim jig designed for fishing in and around thick vegetation. De...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Yo-Zuri 3DB Vibe Sinking Lipless Crankbait 65mm - 2.625 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Vibe Sinking 65mm Lipless Crankbait is an essential addition to any anglers tackle box thanks to its incredible action a...
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Berkley Shallow Money Badger Crankbait - 2.5 Inch
$11.99$10.79Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 6 Feet lure designed for maximum pe...
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ICAST WINNER
Z-Man Jack Hammer ChatterBait StealthBlade
$19.99$16.99Features: The Z-Man Jack Hammer ChatterBait StealthBlade is a new variant of the legendary Z-Man Evergreen Jack Hammer ChatterBait with a clear p...
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Berkley SlobberKnocker Bladed Jig
$10.99$9.89Features: The Berkley SlobberKnocker is a new Bladed Jig with an innovative and durable through-head design, featuring Berkley's PowerBait flavored...
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VMC Tungsten Moon Eye Jigheads - 2 Pack
from $6.49from $5.52Features: The all new VMC Tungsten Moon Eye Jigheads are finally here and are ready to brighten up your presentation and light up your Forward Fac...
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