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Top Brands
2023 Primal Sale Week
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Berkley PowerBait MaxScent Flat Worm - 4.25 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 4.25 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tap...
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Yo-Zuri T7 Premium Fluorocarbon 200 Yards
from $18.99from $13.29Features: Yo-Zuri T7 is a new premium, clear fluorocarbon mainline manufactured in Japan. Optimal balance of tensile strength, shock strength, and...
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Z-Man Mag FattyZ 7 1/4 inch Soft Plastic Worm 6 pack
$5.99$5.09Features: The Z-Man Mag FattyZ is a 7 1/4 inch soft plastic worm for situations when you need a big aggressive bait to draw those big aggressive s...
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Z-Man SlingbladeZ Willow Colorado Spinnerbait
$9.99$8.49Features: The Z-Man SlingbladeZ Willow Colorado Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with l...
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Berkley Skirted Riveter Buzzbait
$10.99$9.89Features: High-Impact Buzzbait for Big Bites: The Berkley Riveter is a ready-to-fish buzzbait designed to attract bass with an aggressive sound pro...
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Gary Yamamoto Double Tail Hula Grub - 4 Inch
$7.99$7.19Features: The Gary Yamamoto Double Tail Hula Grub 4 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages on ...
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Yo-Zuri 3DB Deep Crank 2 3/4 inch Deep Diving Crankbait
$9.99$6.99Features: The Yo-Zuri 3DB Deep Crank is a extra deep diving crankbait with a wide wobbling-rolling action for bass in deep waters. This 2 3/4-inch...
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Z-Man SwimmerZ 6 inch Paddle Tail Swimbait 3 pack
from $7.49from $6.37Features: The Z-Man SwimmerZ Paddle Tail Swimbait is a 6 inch paddle tail swimbait with molded eyes and scales. One of the most bulletproof swimba...
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NEW
Z-Man Prawn StarZ Soft Plastic Prawn - 5 Inch
$9.99$8.49Features: The all new Z-Man Prawn StarZ Soft Plastic 5 Inch Prawn is a bait that has been in the making for years, and now finally lives up to the...
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Gary Yamamoto 5 Inch D Shad Soft Plastic Jerkbait - 7 Pack
$5.99$5.39Features: The Gary Yamamoto D-Shad is a 5 inch soft plastic jerk bait. It has a streamlined body designed to give that side-to-side twitching acti...
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Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Vibe Sinking Lipless Crankbait from the Pro's at Yo-Zuri is designed to catch picky fish that prefer a more natural pro...
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Yo-Zuri Crystal Minnow Deep Diver Walleye Trolling Minnow Lure
from $9.99from $6.99Features: The Yo-Zuri Crystal Minnow Floating Deep Diver Walleye is a deep-diving trolling minnow hard bait optimized for walleye fishing. This ba...
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Gary Yamamoto 3.75 Inch Shad Shape Worm Drop Shot Bait - 10 Pack
$5.99$5.39Features: The Gary Yamamoto Shad Shape Worm is a 3.75 inch soft plastic drop shotting bait. Small baitfish/worm profile with a single tail appenda...
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Z-Man ShroomZ Micro Finesse Jig 1/8 oz. 2 pack
$5.99$5.09The Z-Man ShroomZ Micro Finesse Jig is a skirted Midwest finesse style mushroom jig that entices finicky fish in tough situations. The 100% silicon...
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Strike King Tour Grade Swim Jig
$5.99$5.09Features: The Strike King Tour Grade Swim Jig is a standard swim jig built with quality components to ensure it is tournament ready. Streamlined, ...
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Strike King Pro Model Series 3 Medium Diving Crankbait
from $7.99from $6.79Features: The Strike King Pro Model Series 3 is a 2 inch, 1/4 ounce medium diving crankbait. Designed to target the 8 foot depth range. Relatively...
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Berkley Swamp Lord Hollow Body Popping Frog
$10.99$9.89Features: The Berkley Swamp Lord Hollow Body Popping Frog is a top-tier topwater popper designed for captivating action cast after cast in a smalle...
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Z-Man Scented PaddlerZ 5 inch Soft Paddle Tail Swimbait
from $5.49from $4.67Features: The Z-Man Scented PaddlerZ are attractant-laced, 5 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Z-Man Big Blade ChatterBait
$12.99$11.04Features: The Z-Man Big Blade ChatterBait is the newest and largest addition to Z-Man's ChatterBait brand bladed swim jigs. Employs a massive XL C...
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Z-Man DoormatadorZ 6 inch Scented Curly Tail Grubs 3 pack
$5.99$5.09Features: The Z-Man DoormatadorZ are a new 6 inch scented soft plastic curly tail grub designed specifically for fluke/flounder fishing in the Mid...
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Yo-Zuri 3DB Slow Sinking Twitchbait 110mm - 4.25 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Slow Sinking 110mm Twitchbait is a Freshwater Reimagining of the proven Saltwater Yo-Zuri Twitchbait that has demonstrat...
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Yo-Zuri 3DB Pencil Topwater Walker 100mm - 4 Inch
$9.99$6.99Features: The Yo-Zuri 3DB Pencil 4 Inch Topwater Walker is a top-of-the-line "Walk-the-Dog" style hard bait designed to call in big bass! Construc...
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Yo-Zuri 3D Inshore Surface Minnow Wake Bait - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri 3D Inshore Surface Minnow is an inshore waking crankbait with a flashy internal hologram sheet. It is 3 1/2 inches long and...
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Luhr-Jensen Crippled Herring Spoon
from $7.49from $6.37Features: Luhr-Jensen Crippled Herring Jigging Spoon is a natural-looking but versatile lure that is very attractive to all types of fish worldwid...
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Z-Man TRD GobyZ - 6 Pack
$5.49$4.67Features: The all new Z-Man TRD GobyZ is an ultra realistic soft plastic Ned Rig sized Swimbait designed to be a hyper realistic imitation of a gob...
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Gary Yamamoto Double Tail Hula Grub - 2.5 Inch
$6.99$6.29Features: The Gary Yamamoto Double Tail Hula Grub 2.5 Inch is a soft plastic grub with a plastic skirt on one end and twin curly-tail appendages o...
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Berkley Warpig Lipless Crankbait
from $9.99from $8.99Features: The Berkley® Warpig Lipless Crankbait, vibration crankbait. Aggressive action, blunt nose deflects off structure. Maximum sound and vibr...
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Z-Man Football NedZ Jigheads 3 pack
$6.49$5.52Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Rapala DT Series Crankbait DT16
$11.99$10.19Features: The Rapala DT16 is a 2 3/4 inch, 3/4 ounce extra deep diving balsa wood crankbait. Dives up to 16 feet deep. Extra thin polycarbonate li...
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Z-Man Trick ShotZ 4 1/5 inch Dropshot Bait Pack 5 pack
from $4.99from $4.24Features: The Z-Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
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VMC "Ike Approved" Wide Gap Wacky Hooks
$3.99$3.39Features: VMC Wacky Hooks are extra wide gap, black nickel octopus hooks designed primarily for wacky rigging or dropshotting finesse plastic bait...
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Z-Man Micro GOAT 8 pack
$4.99$4.24Features: The Z-Man Micro GOAT offers versatile panfish-catching capabilities with an all new finesse application of the well loved Z-Man GOAT! A r...
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Berkley PowerBait 3 inch Floating Mice Tails 13 pack
$5.99$5.39Features: The Berkley PowerBait Floating Mice Tails are a 3 inch artificial bait that combines salmon egg and trout worm into one incredible bait....
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Z-Man StreakZ XL 8 inch Soft Jerkbait 2 pack
$5.99$5.09Features: The Z-Man StreakZ XL Soft Jerkbait are 8 inch, oversized soft plastic jerkbaits. 10X Tough ElaZtech® construction for extreme durability...
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Z-Man EZ ShrimpZ 3 1/2 inch Rigged w/ Mustad Weighted Hook 2 pack
$7.99$6.79Features: Z-Man EZ ShrimpZ are ultra-realistic 3 1/2 inch, 1/4 ounce shrimp imitation baits. Segmented body for lifelike action and movement. P...
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Berkley Money Badger Deep Diving Trolling Plug / Crankbait
from $9.99from $8.99Features: The Berkley Money Badger is a small profile, hard-thumping, fish attracting, versatile new lure that is both at home being trolled for W...
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Yo-Zuri Floating Magnum Minnow Jr. 90mm - 3.5 Inch
$9.99$6.99Features: The Yo-Zuri Floating Magnum Minnow Jr. 90mm is the perfect Minnow Bait for angler looking to fish Surf, Jetties, Piers, or anywhere else...
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Berkley PowerBait Power Eggs Floating Magnum 1/2 oz. Jar
$5.99$5.39Features: Berkley PowerBait Power Eggs Floating Magnum are the largest artificial eggs in the Power Egg line-up. Maximum size floating version off...
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Strike King Hybrid Hunter Jr Shallow Crankbait
$10.99$9.34Features: The all new Strike King Shallow Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-d...
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Yo-Zuri 3D Inshore Minnow 4 3/8 inch Floating Rip Bait
$9.99$6.99Features: Ther Yo-Zuri 3D Inshore Minnow 110 is a 4 3/8 inch, 3/4 ounce floating minnow rip bait that dives 2 to 4 feet deep. Balanced, sharp darti...
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Rapala DT Series Crankbait DT4
from $10.49from $8.92Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Berkley Shallow Money Badger Crankbait - 1.5 Inch
$10.99$9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 2 to 4 feet lure designed for maximum pe...
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Strike King Bitsy Splash Topwater Popper
$6.99$5.94Features: The all new Strike King Bitsy Splash Topwater Popper is truly a unique offering from the pros at Strike King, with its extremely small si...
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Z-Man Trout Eye 3/16 oz. Jighead 3 pack
$5.99$5.09Features: Z-Man Trout Eye Jigheads are 3/16 ounce jigheads with 2/0 Mustad UltraPoint hooks. Vivid, 3D eyes for maximum attraction. Hand-poured wi...
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Strike King Sexy Bug Creature Bait - 2 Inch
$7.49$6.37Features: The Strike King Sexy Bug is a creature-style bait designed to entice bites even in tough conditions, perfect for targeting wary or hesit...
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Yo-Zuri Superfluoro Clear Leader
from $7.99from $5.59Features: Meticulously crafted and rigorously tested, the Yo-Zuri Superfluoro Leader Clear has been expertly designed in collaboration with Yo-Zuri...
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Rapala XRM-40 X-Rap Magnum Big Game Trolling Lure - 7 Inch
$32.49$27.62Features: The Rapala X-Rap Magnum 40 is a 7 inch, 3 3/8 ounce big game trolling minnow slash bait that dives up to 40 feet unassisted. Run true ou...
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Strike King KVD 2.5 Wake Bait Waking Crankbait
$9.99$8.49Features: The Strike King HC KVD 2.5 Wake Bait is a shallow running waking crankbait. Designed based on the wildly popular KVD 2.5 Squarebill Cran...
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