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Top Brands
2023 Primal Sale Week
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Sale!
VMC Neon Moon Eye Ultralight 1/32 - 1/8 oz. Jigheads
from $3.49from $2.23Features: The VMC Neon Moon Eye Jig is a lead jighead featuring a large holographic fish eye. Jig is built around a premium VMC® high-carbon ste...
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Berkley PowerBait MaxScent Lil' General Worm - 2.75 Inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lil' General is a 2.75 inch ned-sized stick worm molded from Berkley PowerBait MaxScent formula. Featurin...
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Sale!
Rapala DT Series Crankbait DT4
$10.49from $7.32Features: The Rapala DT4 is a 2 inch, 3/8 ounce shallow diving balsa wood crankbait. Dives up to 4 feet deep. Extra thin polycarbonate lip for p...
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Sale!
Rapala XRM-30 X-Rap Magnum Big Game Trolling Lure - 6.25 Inch
$28.99from $20.21Features: The Rapala X-Rap Magnum 30 is a 6 1/4 inch, 2 1/2 ounce big game trolling minnow slash bait that dives up to 30 feet unassisted. Run tru...
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Sale!
Strike King Bitsy Spinner
$3.99from $2.70Features: The all new Strike King Bitsy Spinner reimagines a classic bait with innovative new design elements and features! Boasting an ultra-soft...
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Berkley Stunna 112 Jerkbait - 4.4 Inch
$14.99$13.49Features: The Berkley Stunna 112 Jerkbait was designed from the ground up utilizing Bassmaster Classic Champion Hank Cherry's deep knowledge of fi...
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Z-Man Trick ShotZ 4 1/5 inch Dropshot Bait Pack 5 pack
$4.99$4.24Features: The Z-Man Trick ShotZ are designed specifically for drop-shotting. Super-tough ElaZtech material is extremely tear-resistant when nose-h...
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Sale!
Rapala Shad Rap Elite 55 Floating Crankbait - 2 1/4 Inch
$12.99from $9.95Features: The all new Rapala Shad Rap Elite 55 is a top-tier crankbait that combines the proven qualities of the popular Shad Rap® with modern wir...
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Sale!
Berkley PowerBait Power Switch
from $7.99from $5.83Features: The all new 2023 Berkley PowerBait Power Switch is a truly unique soft bait that is sure to set a new standard for the soft bait baitfis...
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Sale!
Berkley Clickin Frittside Crankbait
$10.99from $7.64Features: The Berkley Clickin Frittside Crankbait is a flat-sided profile crankbait equipped with a ceramic ball and integrated Flash Disc for swim...
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Sale!
Berkley PowerBait 7 inch Power Worms 13 pack
$5.99from $4.54Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Sale!
Yo-Zuri 3D Inshore Slow Sinking 2 3/4 inch Twitchbait
$9.99from $7.20Features: The Yo-Zuri 3D Inshore Twitchbait 70 is a 2 3/4 inch, 1/4 ounce slow sinking lipless hard bait with excellent balance for quick starting ...
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VMC Spinshot Hooks
from $5.99from $5.09Hook Size Number per Pack 1/0 4 1 5 2/0 4 2 5 4 5 6 5 8 5 The new VMC SpinShot Hooks are the most simple, affordable and effi...
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Gary Yamamoto 5 Inch Thin Senko Soft Plastic Stick Bait - 10 Pack
$7.99$7.19Features: The Yamamoto Thin Senko is a 5 inch thinner version of the Gary Yamamoto's original and iconic Senko stickbait worm. The Gary Yamamoto T...
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Strike King Hybrid Hunter Jr. Crankbait
$8.99$7.64Features: The all new Strike King Hybrid Hunter Jr. is a distinctive bait with a fat-bodied, flat-sided shape and a unique "L-Shaped" 90-degree bi...
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Strike King KVD Caffeine Shad 5 inch Soft Jerkbait 8 pack
$6.99$5.94The Strike King KVD Caffeine Shad 5 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measure...
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Z-Man Billy GOAT 4 1/4 inch Soft Plastic Grub 3 pack
$5.49$4.67Features: The Z-Man Billy GOAT is a new 4 1/4 inch multi-purpose ElaZtech grub with loads of fish-catching potential. Twin action tails provide si...
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Yo-Zuri Hybrid Clear 600 Yards Co-Polymer Monofilament Fishing Line
from $9.99from $7.49Features: Yo-Zuri's Hybrid Clear 600 Yards is a 50/50 co-polymer monofilament fishing line consisting of fluorocarbon and nylon. Hybird Clear's ex...
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Z-Man Mag FattyZ 7 1/4 inch Soft Plastic Worm 6 pack
$5.49$4.67Features: The Z-Man Mag FattyZ is a 7 1/4 inch soft plastic worm for situations when you need a big aggressive bait to draw those big aggressive s...
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Sale!
Strike King Pro Model Series 5XD Deep Diving Crankbait - 5/8 oz
from $7.99from $6.28Features: The Strike King Pro Model Series 5XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Sale!
Berkley Power Blade Compact
$9.99from $6.83Features: The Berkley Power Blade Compact, designed in collaboration with professional angler Edwin Evers, reimagines the classic spinnerbait techn...
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Sale!
Z-Man Texas Eye Finesse Articulated Jigheads 3 pack
$6.99from $4.78Features: The Z-Man Texas Eye Finesse is a new downsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's sm...
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Z-Man Pro BulletZ Jig Head 3 pack
$6.79$5.77Features: Z-Man Pro BulletZ are Z-Man's new upgraded version of their Finesse BulletZ Jigheads, a unique take on a Texas rig weighted wide gap hoo...
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Sale!
Berkley PowerBait Chigger Craw
$5.99from $4.37Features: The Berkley PowerBait Chigger Craw features high-action pinchers. Fish the Chigger Craw slowly or buzz it and watch its claws swim wildl...
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Sale!
Berkley Flicker Shad Shallow Crankbait
$5.99from $4.86Features: The Berkley Flicker Shad Shallow is a Shallow Diving Crankbait. Size, profile, and dive depth imitate real shad. Maximum rattle and roll ...
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Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from $8.99from $6.74Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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Strike King Tour Grade Football Jig
$4.99$4.24Features: The Strike King Tour Grade Football Jig is the ultimate football casting jig for targeting bass on the botton. Wide football-shaped head...
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Sale!
Rapala DT Series Crankbait DT8
$10.49from $7.32Features: The Rapala DT8 Series Crankbait is a fine-tuned 2 inch (3/8 oz) fishing lure that will dive to and swim with a hard side-to-side action a...
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Z-Man Evergreen Jack Hammer ChatterBait 1 1/4 oz.
$17.99$15.29Features: The Z-Man Evergreen ChatterBait Jack Hammer is the ingenious result of a collaboration between Z-Man's bladed jig expert Brett Hite and ...
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Strike King Bitsy Dawg Topwater Walker
$5.99$5.09Features: The Strike King Bitsy Dawg Topwater Walker changes the game of topwater lures, bringing the famous "walk-the-dog" action of Strike King's...
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Sale!
Z-Man Scented PaddlerZ 5 inch Soft Paddle Tail Swimbait
$5.49from $3.55Features: The Z-Man Scented PaddlerZ are attractant-laced, 5 inch soft paddle tail swimbaits that feature a segmented body and thin paddle tail. T...
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Sale!
Rapala Jointed Shad Rap 07 Deep Diving Crankbait
$8.99from $6.20Features: The Rapala Jointed Shad Rap 07 Deep Diving Crankbait is a rattling, suspending, jointed lure that has a wide action. This 2 3/4-inch bai...
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Sale!
Strike King Tour Grade Swim Jig
$4.99from $3.00Features: The Strike King Tour Grade Swim Jig is a standard swim jig built with quality components to ensure it is tournament ready. Streamlined, ...
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Z-Man BullZeye Skirtless Spinnerbait
$5.49$4.67Features: The Z-Man BullZeye Spinnerbait is a skirtless gold Colorado blade spinnerbait. Provides the hard-thumping vibration and durable construc...
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Z-Man Finesse ShadZ 4 inch Soft Jerkbait/Drop Shot Bait 8 pack
from $4.49from $3.82Features: The Z-Man Finesse ShadZ Soft Jerkbait are 4 inch soft plastic jerkbaits. Tough material does not rip or tear easily when nose-hooked for...
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Sale!
Strike King Hack Attack Heavy Cover Jig
$5.99from $3.77Features: The Strike King Hack Attack Heavy Cover Jig was designed by Bassmaster Eliste Series veteran Greg Hackney to be fished in the heaviest of...
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Berkley PowerBait MaxScent Lunch Worm 6 inch
$7.99$7.19Features: The Berkley PowerBait MaxScent Lunch Worm is a 6 inch worm with a medium tail to create action during the retrieve. The all-new PowerBai...
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Z-Man CrusteaZ 2 inch Soft Plastic Small Crustacean 6 pack
$4.99$4.24The Z-Man CrusteaZ are 2 inch, soft plastic small crustaceans made from ElaZtech. This miniature crustacean imitation is perfectly suited for any a...
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Z-Man Football NedZ Jigheads 3 pack
$5.99$5.09Features: Z-Man Football NedZ are a new line of football-shaped Ned rig lead jig heads. Designed for fishing deeper, rocky bottom lakes and rivers...
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Z-Man ZWG Worm Hooks - 4 Pack
$5.99$5.09Features: The all new Z-Man ZWG Worm Hook expands upon the standard that the ZWG Weighted Swimbait Hook started with its elite bait keeping abilit...
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Strike King Mini-King 1/8 oz. Spinnerbait
$2.99The Strike King Mini-King is a small, 1/8 ounce spinnerbait perfect for light and ultra-light rods! Designed for catching smaller fish like juveni...
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Gary Yamamoto 4 Inch Shad Shape Worm Drop Shot Bait - 10 Pack
$5.99$5.39Features: The Gary Yamamoto Shad Shape Worm is a 4 inch soft plastic drop shotting bait. Small baitfish/worm profile with a single tail appendage ...
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Berkley Jack 6 Lipless Crankbait - 2.5 Inch
$9.99$8.99Features: The Berkley Jack 6 Lipless Crankbait is the smallest of the Jack Line of Crankbaits, but don't let its size fool you as it packs a punch...
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VMC Tungsten Worm Bullet Weight
from $6.49from $5.52Features: The VMC Tungsten Worm Weight is a lead-free bullet weight for worms to reach deeper water. Made of tungsten, it has a more compact profi...
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NEW COLORS
Yo-Zuri 3DB Jerkbait 110
$9.99$7.49Features: The Yo-Zuri 3DB Jerkbait 110 is a 4 3/8 inch, 1/2 ounce suspending jerkbait. Classic minnow profile and a flat-sided body design. Dives ...
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Sale!
Berkley PowerBait 10 inch Power Worms 8 pack
$5.99from $4.37Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft but fir...
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Sale!
Gary Yamamoto 4 Inch Fat Ika Soft Plastic Skirted Grub - 10 Pack
$8.99from $6.62Features: The Gary Yamamoto Fat Ika is a 4 inch (10 cm) bait with a grub body with skirted bottom. The Fat Ika has the look of a tube bait but the...
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Z-Man CrossEyeZ Snakehead Swim Jig
$5.29$4.50Features: The Z-Man CrosseyeZ Snakehead Swim Jig is a swim jig designed by Elite Series Pro and jig fishing guru David Walker. Snake-shape triangu...
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