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Top Brands
2023 Primal Sale Week
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Yo-Zuri 3DR-X Suspending Shad 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Suspending Shad is the perfect option for anglers looking for a deeper diving jerkbait that will draw in vicious strike...
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Yo-Zuri 3DR-X Flat Sided Floating Crankbait 55mm - 2.125 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Sided Floating Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish that love aggressive surface ...
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Z-Man SlingbladeZ Double Willow Spinnerbait
$9.99$8.49Features: The Z-Man SlingbladeZ Double Willow Spinnerbait is a tournament-grade spinnerbait designed by the legendary Luke Clausen. Built with low...
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Berkley PowerBait MaxScent Flat Worm - 3.6 Inch
$9.99$8.99Features: The Berkley PowerBait MaxScent Flat Worm is a 3.6 inch soft plastic laced with Berkley's scientifically proven scent formula. Small tape...
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Strike King Hardliner 35 Flat Sided Crankbait - 1.4 Inch
$11.99$10.19Features: Flat-sided crankbait designed to deliver a tight wobble and irresistible action that consistently draws strikes from bass. Constructed w...
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Yo-Zuri 3DS Minnow Suspending Shallow Diving Rip Bait
from $8.99from $6.29Features: The Yo-Zuri 3DS Minnow is a tournament-grade hard bait that has an erratic darting motion. This suspending lure features the patented 3D...
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VMC Boxer Jig Swimbait Jighead
from $6.99from $5.94Features: The VMC Boxer Jig Swimbait Jighead is a boxing glove-style swimbait jighead with a round bend hook ideal for jigging or swimming swimbai...
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Z-Man Scented Jerk ShadZ Soft Jerkbait - 6 Inch
$6.49$5.52Features: The all new Z-Man Scented 6 Inch Jerk ShadZ are Soft Plastic Jerkbait that produce life-like action in the water with every cast! Constru...
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Strike King Twin Tail Rage Menace 3.5 inch Soft Plastic Grub 8 pack
$7.99$6.79Features: The Strike King Twin Tail Rage Menace is a 3.5 inch dual tail soft plastic grub. Strike King's patented Rage Flange technology for incr...
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Z-Man Eye Strike Skirtless ChatterBait 2 pack
$9.99$8.49Features: The Z-Man Eye Strike ChatterBait is a new a skirtless bladed swim jig for bass and inshore saltwater species. Combines the super-effecti...
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Z-Man Swimbait Eye Jigheads 3 pack
from $5.99from $5.09Features: Z-Man Swimbait Eye Jigheads are the newest series of swimbait jigheads to join the Z-Man Eye Strike family of terminal tackle products. ...
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Z-Man Neko ShroomZ Nose Weights 4 pack
$5.79$4.92Features: The Z-Man Neko ShroomZ are small nose weights designed to alter the action of soft plastic worms, stickbaits, and other finesse soft pla...
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Yo-Zuri 3DB Crank 1.5 MR Medium Diving Crankbait
$8.99$6.29Features: The Yo-Zuri 3DB Crank 1.5 MR is a 2 3/8 inch, 1/2 ounce medium diving crankbait. Wobbling-rolling action that runs between 5-8 feet deep...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 5 Inch
$14.99$10.49Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! Mag...
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Z-Man Scented Jerk ShadZ 3.5 inch Soft Plastic Jerkbait 5 pack
$5.99$5.09Features: The Z-Man Scented Jerk ShadZ are 3.5 inch, super-lifelike, salt-impregnated soft jerkbaits! Mimics the appearance and action of a real s...
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VMC Redline Series Tungsten Swimbait Jighead - 2 Pack
from $9.49from $8.07Features: The all new VMC Redline Series Tungsten Swimbait Jigheads are purpose built to elevate your Swimbait Game this season and help you land a...
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Z-Man ElaZtech Split Tail Grub TrailerZ 10 pack
$4.49$3.82Features: The Z-Man ElaZtech Split Tail TrailerZ are 4 inch soft plastic split tail grubs. 10X tough ElaZtech construction. Classic 4 inch length ...
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Berkley Shallow Money Badger Crankbait - 2.1 Inch
$10.99$9.89Features: Versatile Shallow-Cranking Bait: The Shallow Money Badger is a hard-thumping, shallow-diving to 3 to 5 feet lure designed for maximum pe...
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Z-Man GOAT 3 3/4 inch Soft Plastic Grub 4 pack
from $5.49from $4.67Features: The Z-Man GOAT is a new 3 3/4 inch multi-purpose ElaZtech finesse grub with loads of fish-catching potential. Twin action tails provide ...
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Z-Man Chattershad Soft Plastic Trailer - 4.5 Inch
$5.49$4.67Features: The all new Z-Man 4.5 Inch Chattershad Soft Plastic Trailer is purpose built for use behind the infamous Z-Man Chatterbait increasing yo...
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Berkley Frittside Shallow Diving Flat Sided Crankbait
from $11.99from $10.79Features: The Berkley Frittside Crankbaits are a series of shallow and medium diving flat-sided crankbaits. This listing is for the shallow divin...
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Z-Man Texas Eye Finesse Articulated Jigheads 3 pack
$7.49$6.37Features: The Z-Man Texas Eye Finesse is a new downsized version of the original Texas Eye articulated jighead. Designed to pair with Z-Man's sm...
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Z-Man Gobius Swimbait - 3 Inch
$6.99$5.94Features: The all new Z-Man Gobius Swimbait is a high quality bait made to last, and made to catch! Made from durable 10x Tough ElaZtech material,...
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Rapala XR-08 X-Rap Shallow Diving Jerkbait - 3.125 Inch
$14.99$12.74Features: The Rapala X-Rap 08 Shallow Diving Jerkbait is a versatile jerkbait that exhibits the classic X-Rap "Slashbait Action." This 3 1/8-inch ...
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Yo-Zuri 3D Inshore Popper 3 1/2 inch Topwater Popper
$9.99$6.99Features: The Yo-Zuri 3D Inshore Popper 90 is a 3 1/2 inch, 7/8 ounce topwater popper designed specifically for inshore saltwater surface fishing. ...
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Strike King Pro Model Series 3XD Deep Diving Crankbait - 7/16 oz
$8.99$7.64Features: The Strike King Pro Model Series 3XD Deep Diving Crankbait revolutionizes the deep diving crankbait game with crazy action and performan...
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Yo-Zuri 3D Inshore Topknock Pencil Topwater Walker 125mm - 5 Inch
$11.99$8.39Features: The Yo-Zuri 3D Inshore TopKnock Pencil 100mm Topwater Walker is an inshore beast that catshes monsters thanks to its incredible action a...
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Strike King KVD Caffeine Shad 5 inch Soft Jerkbait 8 pack
$7.49$6.37The Strike King KVD Caffeine Shad 5 inch Soft Jerkbait is a versatile soft plastic bait designed to attract a wide variety of game fish! Measure...
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Z-Man Graph ShadZ Soft Plastic - 3.8 Inch
$7.99$6.79Features: The all new Z-Man Graph ShadZ Soft Plastic is purpose built and designed to give Forward Facing Sonar Anglers THE competitive edge! It's...
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Z-Man Guppy GrubZ Soft Plastic Grub - 2 Inch
$4.99$4.24Features: The all new Z-Man Guppy GrubZ Soft Plastic Grub is perfect for year round Panfish Fishing or even Bass Fishing in those later months whe...
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Z-Man Tiny TicklerZ Micro Finesse Bait
$4.99$4.24Features: The Z-Man Tiny TicklerZ is a scaled down version of popular TRD TicklerZ ideal for a variety of micro finesse applications. Designed to ...
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Z-Man Diezel Kickerz 4.5 Inch - 3 Pack
$6.99$5.94Features: Realistic soft plastic bait with a bulky baitfish profile and twin kicker tails that deliver lifelike action to attract redfish, tarpon, ...
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Strike King KVD Square Bill 1.5 Silent Crankbait
from $8.99from $7.64Features: The Strike King KVD Square Bill 1.5 Silent Crankbait is a 2 1/4 inch, 3/8 square-lipped shallow diver that runs between 3 and 6 feet de...
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Yo-Zuri Mag Darter Floating Diver Rip Bait - 6.5 Inch
$17.99$12.59Features: The Yo-Zuri Mag Darter Floating Diver Rip Bait 6.5 Inch is a unique lure that is designed to act like a Jerkbait, but without the lip! M...
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Yo-Zuri 3DR-X Deep Runner Crankbait 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Deep Running Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish from the depths! Part of the 3DR-X ...
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Gary Yamamoto Hinge Minnow - 6 Inch
$9.99$8.99Features: Premium jointed soft bait designed to mimic a fleeing minnow with an effortless rolling action, making it effective for both beginners an...
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Yo-Zuri Mag Popper Topwater Popper 130mm - 5.25 Inch
$16.99$11.89Features: The Yo-Zuri Mag Popper 130mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Yo-Zuri Mag Popper Topwater Popper 160mm - 6.25 Inch
$17.99$12.59Features: The Yo-Zuri Mag Popper 160mm is a hard-hitting Topwater Popper that creates massive surface disturbance and is ideal for aggressive fish...
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Strike King Tumbleweed Floating Dice - 4 Pack
$10.99$9.34Features: The all new Strike King Tumbleweed Floating Dice is the latest addition to the Growing "Fuzzy Dice" Craze that has taken angler and fish...
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Yo-Zuri 3DR-X Flat Heavy Sinking Minnow 60mm - 2.375 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Flat Heavy Sinking Minnow in the medium 60mm size is the perfect choice when fish are being extra picky and cant decid...
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Berkley PowerBait MaxScent Hit Worm Soft Plastic Finesse Worm
$9.99$8.99Features: The Berkley PowerBait MaxScent Hit Worm is a 4 1/2 inch and 7 inch soft plastic finesse worm. Thick, ribbed main body section and tapere...
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Yo-Zuri Pro Shad Crankbait - 2.375 Inch 60mm
$14.99$10.49Features: Premium finesse-style shad crankbait delivering a tight wiggle and suspending action, designed for distance casting and precise presentat...
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Berkley Gulp! 2 inch Scented Saltwater Plastic Sandworm 24 pack
$8.99$8.09Features: The Berkley Gulp! Sandworm swims and looks like it is alive. Extremely durable and long lasting bait. Expand your strike zone with 400x...
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VMC Sinker Stops - 10 Pack
$2.49$2.12The new VMC Sinker Stop is a high-density neoprene stopper designed to peg the weight close to the hook on a punch, flipping, or pitching rig. The ...
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Z-Man LarvaZ Micro Finesse Bait
$4.99$4.24Features: The Z-Man LarvaZ is a highly detailed invertebrate imitation ideal for a variety of micro finesse applications. Designed to pair seamles...
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Z-Man Baby BallerZ Soft Plastic Minnow - 8 Pack
$4.99$4.24Features: The Z-Man Baby BallerZ Soft Plastic Minnow is a brand new offering from the pros at Z-Man designed to be fished finesse for a variety of ...
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Berkley PowerBait 7 inch Power Worms 13 pack
$6.99$6.29Features: The Berkley PowerBait Power Worms feature the Ribbontail design swims naturally on the fall with twitches and short hops. Soft, but fi...
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Yo-Zuri 3DR-X Mid Runner MR Crankbait 50mm - 2 Inch
$7.99$5.59Features: The Yo-Zuri 3DR-X Mid Running MR Crankbait from the Pro's at Yo-Zuri is designed to catch monster fish suspended in the water column! Pa...
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